In our days the digital is everywhere in our daily life: we cannot neither fully understand consumers’ behavior and attitudes, nor measure the marketing levers without taking into account the digital. Thus, this entails the need to innovate and constantly rethink our solutions in order to respond to new issues.
iligo is particularly recognized in the field of innovation since it is the only research agency ranked among the Top 500 French Tech companies by FrenchWeb 2017. iligo is also the most awarded research agency during the 2016 & 2017 Etudes & Innovations Awards by Offremedia / Syntec Etudes, especially for its protocols with Google, Twitter, Publicis …
Solutions to better understand the usage and attitudes of consumers, whether in their way of being or doing things. Thus, an approach to better position its offer in terms of its target market.
Solutions to better measure the impact and influence of marketing levers, ranging from the measurement of contact points, through measurement of emotions, to digital effectiveness. An approach to better evaluate its investment in a world where ROI becomes imperative.
Solutions to measure the potential of product and service innovation of brands and organizations. An approach to support companies in a process of evolution and innovation.
Après la grande étude sur la data vue par les annonceurs et agences médias au printemps dernier,
A l’occasion de la nouvelle étude iligo #BeautyExperienceS, sur le parcours d’expérience des a
Comprendre le lien entre émotions ressenties et émotions déclarées, tel était le sujet de réfl