{"id":41726,"date":"2015-10-09T09:17:47","date_gmt":"2015-10-09T09:17:47","guid":{"rendered":"http:\/\/oxides.edge-themes.com\/?page_id=41726"},"modified":"2026-07-27T16:46:59","modified_gmt":"2026-07-27T14:46:59","slug":"lagence","status":"publish","type":"page","link":"https:\/\/www.iligo.fr\/en\/lagence\/","title":{"rendered":"L’agence"},"content":{"rendered":"
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C\u2019est quoi une agence d\u2019\u00e9tudes ?<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n
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L\u2019\u00e9quipe d\u2019iligo, compos\u00e9e de consultants, privil\u00e9gie une approche transversale et int\u00e9gr\u00e9e, articul\u00e9e autour de trois p\u00f4les d\u2019expertise.<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>
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\n\t\t\t\"COMMUNICATION<\/a>\n\t\t<\/figure>\n\t<\/div>\n
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CONSUMER<\/a>
\nRESEARCH<\/a><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n
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Comprendre les usages et attitudes des consommateurs<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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\n\t\t\t\"INNOVATION\"<\/a>\n\t\t<\/figure>\n\t<\/div>\n
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COMMUNICATION<\/a>
\nRESEARCH<\/a><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n
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Mesurer les leviers marketing<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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\n\t\t\t\"INNOVATION\"<\/a>\n\t\t<\/figure>\n\t<\/div>\n
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INNOVATION<\/a>
\nRESEARCH<\/a><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n
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Mesurer le potentiel des innovations produits et services<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>

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Nos clients<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"BRUT.\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"BRUT.\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"BRUT.\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"BRUT.\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"MEDIA\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"MEDIA\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"MEDIA\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"MEDIA\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"NRJ\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"NRJ\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"NRJ\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"NRJ\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"LUKO\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"LUKO\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"LUKO\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"LUKO\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"BSH\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"BSH\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"BSH\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"BSH\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"TF1\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"TF1\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"TF1\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"TF1\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"ST\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"ST\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"SAINT-GOBIN\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"SAINT-GOBIN\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"PUBLICIS\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"PUBLICIS\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"PHENIX\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"PHENIX\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"PHENIX\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"PHENIX\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"NESPRESSO\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"NESPRESSO\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"NESPRESSO\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"NESPRESSO\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"Museum\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"Museum\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"Museum\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"Museum\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"MICROSOFT\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"MICROSOFT\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"MICROSOFT\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"MICROSOFT\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"MEDIAPOST\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"MEDIAPOST\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"LOIRE\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"LOIRE\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"LE\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"LE\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"LE\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"LE\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"L’ORANGE\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"L’ORANGE\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"GOOGLE\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"GOOGLE\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"GOOGLE\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"GOOGLE\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"FRANCE\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"FRANCE\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"FRANCE\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"FRANCE\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"CLARINS\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"CLARINS\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"CLARINS\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"CLARINS\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"Celio\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"Celio\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"CCF\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"CCF\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"CCF\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"CCF\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"Mediatransports\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"Mediatransports\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"Mediatransports\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"Mediatransports\"\n\t\t\t<\/span>\n\t\t\t<\/div>
\n\t\t\t\t\t\t\n\t\t\t\t\"ARRP\"\n\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\"ARRP\"\n\t\t\t<\/span>\n\t\t\t<\/div><\/div><\/div>
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Notre mission<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n
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R\u00e9volution num\u00e9rique, mutations des march\u00e9s, individualisation des comportements\u2026 Autant d\u2019\u00e9volutions qui entra\u00eenent une complexification du r\u00e9el et modifient durablement le rapport des individus aux institutions, aux entreprises, aux marques et aux m\u00e9dias<\/strong>. Plus rien n\u2019est fig\u00e9, la multiplication des connexions ou encore la mobilit\u00e9 conduisent les acteurs de la soci\u00e9t\u00e9 \u00e0 modifier sans cesse leurs fa\u00e7ons de penser, leurs fa\u00e7ons d\u2019agir et leurs fa\u00e7ons d\u2019acc\u00e9der \u00e0 l\u2019information. Pour mieux appr\u00e9hender ces enjeux nouveaux et pour mieux y r\u00e9pondre, iligo se d\u00e9finit comme une Research Agency<\/span><\/strong>.<\/p>\n

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Research<\/strong><\/span> car pour analyser et anticiper les tendances \u00e9mergentes, il s\u2019agit d\u2019\u00eatre op\u00e9rationnel<\/strong> en s\u2019appuyant sur des donn\u00e9es et des observations fiables<\/strong>, tant quantitatives que qualitatives. Agency<\/strong><\/span> car il s\u2019agit de s\u2019appuyer sur ce savoir-faire m\u00e9thodologique pour aboutir \u00e0 des enseignements op\u00e9rationnels et strat\u00e9giques<\/strong>. Un parti pris qui permet de faire de nos \u00e9tudes de v\u00e9ritables aides \u00e0 la prise de d\u00e9cision<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"DSC09823\"\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"DSC09836\"\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"DSC09117\"\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"DSC09057\"\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"DSC09697\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>
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\n\tNous suivre<\/div>
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<\/div>\n<\/div>\n\n \n \n \n <\/span>\n <\/a>\n <\/span>\n\n\n \n \n \n <\/span>\n <\/a>\n <\/span>\n\n\n \n \n \n <\/span>\n <\/a>\n <\/span>\n\n\n \n \n \n <\/span>\n <\/a>\n <\/span>\n\n
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\n\t\t\n\t\n\t\t\t\t\n\t\t\t\t\n\n\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"footnotes":""},"class_list":["post-41726","page","type-page","status-publish","hentry"],"yoast_head":"\nC\u2019est quoi une agence d\u2019\u00e9tudes ? | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"C\u2019est quoi une agence d\u2019\u00e9tudes ? L\u2019\u00e9quipe d\u2019iligo, compos\u00e9e de consultants, privil\u00e9gie une approche transversale et int\u00e9gr\u00e9e, articul\u00e9e autour de trois p\u00f4les d\u2019expertise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/lagence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo Research Agency - L'agence - C\u2019est quoi une agence d\u2019\u00e9tudes ?\" \/>\n<meta property=\"og:description\" content=\"C\u2019est quoi une agence d\u2019\u00e9tudes ? 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