{"id":44775,"date":"2018-01-04T21:16:53","date_gmt":"2018-01-04T20:16:53","guid":{"rendered":"https:\/\/www.iligo.fr\/?page_id=44775"},"modified":"2026-07-27T16:45:44","modified_gmt":"2026-07-27T14:45:44","slug":"innovation-research","status":"publish","type":"page","link":"https:\/\/www.iligo.fr\/en\/nos-solutions\/innovation-research\/","title":{"rendered":"Innovation Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: center;\">Innovation Research<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 25px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>CONDITIONS REELLES SIMULEES<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #fc541f;width: 50px;border-width: 2px;margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Une exp\u00e9rience publicitaire recr\u00e9\u00e9e, quel que soit le support<\/strong><\/p>\n<p>La m\u00e9thode consiste \u00e0 tester une ou plusieurs communications apr\u00e8s une exposition \u00e0 un environnement publicitaire recr\u00e9\u00e9 \u00e0 l&rsquo;identique, en ma\u00eetrisant les modalit\u00e9s de diffusion. Elle se d\u00e9cline dans des environnements aussi divers que le digital, la t\u00e9l\u00e9vision ou les transports en commun.<\/p>\n<p>&nbsp;<\/p>\n<p>La m\u00e9thode, qui ouvre d&rsquo;innombrables possibilit\u00e9s, est d&rsquo;autant plus actuelle que les cookies peuvent de moins en moins \u00eatre utilis\u00e9s efficacement pour cibler les individus expos\u00e9s.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 25px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>NEUROSCIENCES<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #fc541f;width: 50px;border-width: 2px;margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Les \u00e9motions et l&rsquo;Eye-tracking : la mesure des r\u00e9actions spontan\u00e9es<\/strong><\/p>\n<p>Un certain nombre de partenariats nous permettent de proposer des mesures des r\u00e9actions imm\u00e9diates, sans filtre, des individus pour des enseignements bas\u00e9s sur les neurosciences. D&rsquo;abord les \u00e9motions, qui sont nos r\u00e9actions primaires aux stimuli externes, ici provoqu\u00e9es par des communications, produits, interfaces web&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p>Ensuite, diff\u00e9rentes m\u00e9thodes d&rsquo;Eye-tracking permettent de suivre le regard des individus, du plus au moins sophistiqu\u00e9, dans des contextes de mouvement ou de mani\u00e8re statique.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 25px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4><a href=\"https:\/\/www.iligo.fr\/en\/avec-drive-to-responsibility-optimiser-ses-actions-de-communication-rse\/\">DRIVE TO RESPONSIBILITY<\/a><\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #fc541f;width: 50px;border-width: 2px;margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Pour optimiser les communications responsables<\/strong><\/p>\n<p>Une mesure holistique des communications sur divers sujets RSE, au choix sur l&rsquo;un ou plusieurs des maillons de la cha\u00eene de transmission des valeurs suivants :<\/p>\n<ul>\n<li>Les valeurs (voir plus bas)<\/li>\n<li>Les points de contacts<\/li>\n<li>Le message<\/li>\n<li>L&rsquo;image de marque<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 25px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>DRIVE TO VALUES<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #fc541f;width: 50px;border-width: 2px;margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>L&rsquo;effet des communications sur l&rsquo;\u00e9volution des valeurs que les Fran\u00e7ais attribuent \u00e0 une marque<\/strong><\/p>\n<p>La solution permet de suivre l&rsquo;\u00e9volution des valeurs que les Fran\u00e7ais attribuent \u00e0 une marque apr\u00e8s une ou plusieurs actions de communication. Les valeurs se basent sur les travaux Schwartz &amp; Rokeach en psychosociologie, qui ont identif\u00e9s un ensemble de valeurs universelles qui transcendent les diff\u00e9rentes cultures. Le valeurs mesur\u00e9es\u00a0 se divisent en plusieurs cat\u00e9gories : les valeurs humanistes, \u00e9conomiques, morales, li\u00e9es \u00e0 la personnalit\u00e9, et celles en lien avec la responsabilit\u00e9 soci\u00e9tale.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 25px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>STARTSCORE<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #fc541f;width: 50px;border-width: 2px;margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>L&rsquo;indicateur de mesure du potentiel d&rsquo;un nouveau concept<\/strong><\/p>\n<p>Le StartScore est une solution de mesure d&rsquo;innovation, visant \u00e0 \u00e9valuer le potentiel d&rsquo;un nouveau concept aupr\u00e8s d&rsquo;une cible. Cet indicateur va prendre en compte trois param\u00e8tres : le niveau d&rsquo;innovation, l&rsquo;int\u00e9r\u00eat g\u00e9n\u00e9ral l&rsquo;int\u00e9r\u00eat individuel.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 25px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>DRIVE TO INNOVATION<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #fc541f;width: 50px;border-width: 2px;margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>La mesure de l&rsquo;innovation pour r\u00e9pondre aux attentes consommateurs<\/strong><\/p>\n<p>Un process d\u2019accompagnement de marque et d\u2019\u00e9tudes, autour de diff\u00e9rentes d\u00e9marches d\u2019innovation.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 25px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>MISSION D\u2019ACCOMPAGNEMENT<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #fc541f;width: 50px;border-width: 2px;margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Repositionner son organisation, sa marque<\/strong><\/p>\n<p>Accompagner et recommander les marques en termes de positionnement, d\u2019initiatives marketing, de strat\u00e9gie commerciale et d\u2019aide au d\u00e9veloppement.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-left edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #ffffff;width: 50px;border-width: 2px;margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section vc_custom_1445507530119 edgtf-content-aligment-left edgtf-grid-section\" style=\"\"><div class=\"clearfix edgtf-section-inner\"><div class=\"edgtf-section-inner-margin clearfix\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.iligo.fr\/en\/nos-solutions\/consumer-research\/\" target=\"_self\" class=\"vc_single_image-wrapper vc_box_circle  vc_box_border_grey\"><img decoding=\"async\" class=\"vc_single_image-img\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/COMMUNICATION-1-100x100.jpg\" width=\"100\" height=\"100\" alt=\"COMMUNICATION 1\" title=\"COMMUNICATION 1\" loading=\"lazy\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\"><a href=\"https:\/\/www.iligo.fr\/en\/nos-solutions\/consumer-research\/\">CONSUME<br \/>\nRESEARCH<\/a><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: rgba(255,255,255,0.01);margin-top: 26px;margin-bottom: 0px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\">Understanding consumer habits and attitudes<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.iligo.fr\/en\/nos-solutions\/communication-research\/\" target=\"_self\" class=\"vc_single_image-wrapper vc_box_circle  vc_box_border_grey\"><img decoding=\"async\" class=\"vc_single_image-img\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/INNOVATION-100x100.jpg\" width=\"100\" height=\"100\" alt=\"INNOVATION\" title=\"INNOVATION\" loading=\"lazy\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\"><a href=\"https:\/\/www.iligo.fr\/en\/nos-solutions\/communication-research\/\">COMMUNICATION<br \/>\nRESEARCH<\/a><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: rgba(255,255,255,0.01);margin-top: 26px;margin-bottom: 0px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\">Measuring marketing levers<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.iligo.fr\/en\/nos-solutions\/innovation-research\/\" target=\"_self\" class=\"vc_single_image-wrapper vc_box_circle  vc_box_border_grey\"><img decoding=\"async\" class=\"vc_single_image-img\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/INNOVATION-100x100.jpg\" width=\"100\" height=\"100\" alt=\"INNOVATION\" title=\"INNOVATION\" loading=\"lazy\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 style=\"text-align: center;\"><a href=\"https:\/\/www.iligo.fr\/en\/nos-solutions\/innovation-research\/\">INNOVATION<br \/>\nRESEARCH<\/a><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: rgba(255,255,255,0.01);margin-top: 26px;margin-bottom: 0px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\">Measuring the potential of product and service innovations<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 50px\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Innovation Research CONDITIONS REELLES SIMULEES Une exp\u00e9rience publicitaire recr\u00e9\u00e9e, quel que soit le support La m\u00e9thode consiste \u00e0 tester une ou plusieurs communications apr\u00e8s une exposition \u00e0 un environnement publicitaire recr\u00e9\u00e9 \u00e0 l'identique, en ma\u00eetrisant [...]","protected":false},"author":1,"featured_media":0,"parent":235,"menu_order":2,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-44775","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation Research | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Des solutions pour mesurer le potentiel des innovations produits et services des marques et organisations. 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