{"id":1010,"date":"2012-12-19T17:40:45","date_gmt":"2012-12-19T16:40:45","guid":{"rendered":"http:\/\/testing.iligo.fr\/?p=1010"},"modified":"2018-03-13T17:24:30","modified_gmt":"2018-03-13T16:24:30","slug":"groupm-interaction-et-iligo-lancent-la-mesure-de-la-trace-digitale","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/groupm-interaction-et-iligo-lancent-la-mesure-de-la-trace-digitale\/","title":{"rendered":"GroupM Interaction et Iligo lancent la mesure de la trace digitale"},"content":{"rendered":"<div>Quelles traces sont laiss\u00e9es par les marques suite \u00e0 leur pr\u00e9sence digitale ?<\/div>\n<div>L\u2019analyse d\u2019iligo et GroupM Interaction tente pr\u00e9cis\u00e9ment de mesurer ce qui reste dans l\u2019esprit des individus, plut\u00f4t que ce \u00e0 quoi ils sont expos\u00e9s. Pour le lancement de cette mesure, deux secteurs ont \u00e9t\u00e9 \u00e9tudi\u00e9s : la banque et la distribution alimentaire pour lesquelles un classement a \u00e9t\u00e9 \u00e9tabli. Selon Olivier Goulet dirigeant d\u2019Iligo : \u00ab Il s\u2019agit de comprendre la pr\u00e9sence des marques dans l\u2019\u00e9cosyst\u00e8me digital en s\u2019adressant aux individus. La d\u00e9marche est compl\u00e9mentaire du recensement de ce qui se dit sur Internet, \u2026 Il s\u2019agit de savoir ensuite ce qui est per\u00e7u. Car malheureusement, il ne s\u2019agit pas toujours d\u2019\u00eatre pr\u00e9sent pour \u00eatre entendu et laisser une trace dans l\u2019esprit des consommateurs. \u00bb<\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019analyse d\u2019iligo et GroupM Interaction tente pr\u00e9cis\u00e9ment de mesurer ce qui reste dans l\u2019esprit des individus, plut\u00f4t que ce \u00e0 quoi ils sont expos\u00e9s. <\/p>","protected":false},"author":2,"featured_media":45258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[1499,1501,1497,1493,256,1495],"class_list":["post-1010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-banque","tag-distribution-alimentaire","tag-ecosysteme-digital","tag-groupem-interaction","tag-marque","tag-presence-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - 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