{"id":1039,"date":"2012-12-19T18:08:09","date_gmt":"2012-12-19T17:08:09","guid":{"rendered":"http:\/\/testing.iligo.fr\/?p=1039"},"modified":"2018-03-13T17:29:57","modified_gmt":"2018-03-13T16:29:57","slug":"iligo-et-poster-conseil-decryptent-trois-profils-de-shoppers","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-et-poster-conseil-decryptent-trois-profils-de-shoppers\/","title":{"rendered":"iligo et Poster Conseil d\u00e9cryptent trois profils de shoppers"},"content":{"rendered":"<p>Quelles sont les motivations d\u2019achat d\u2019un shopper de centre ville et celles d\u2019un shopper de centre commercial ? Quels sont les m\u00e9dias qui les influencent dans les 24H pr\u00e9c\u00e9dant leur shopping day?<br \/>\n<a><br \/>\nL\u2019OOH est un des derniers m\u00e9dias qu\u2019ils croisent avant de faire leurs achats, mais quels sont les formats qu\u2019ils remarquent le plus et qu\u2019attendent-ils de ce m\u00e9dia? Pour r\u00e9pondre \u00e0 ces questions Poster Conseil et iligo sont all\u00e9s \u00e0 la rencontre de ces shoppers, \u00e0 Nantes, sur leurs lieux de shopping et leur ont tout simplement pos\u00e9 la question.<br \/>\n<\/a><a><br \/>\n<\/a><a href=\"https:\/\/www.iligo.fr\/en\/shoppers\/\" target=\"_blank\" rel=\"noopener\">D\u00e9couvrez l\u2019\u00e9tude Shopper en cliquant ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Quelles sont les motivations d\u2019achat d\u2019un shopper de centre ville et celles d\u2019un shopper de centre commercial ?<\/p>","protected":false},"author":2,"featured_media":45305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[1667,1669,211,1671,1479,236,1673],"class_list":["post-1039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-centre-commercial","tag-centre-ville","tag-media","tag-nantes","tag-poster-conseil","tag-shopper","tag-shopping-day"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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