{"id":1057,"date":"2012-12-20T10:05:48","date_gmt":"2012-12-20T09:05:48","guid":{"rendered":"http:\/\/testing.iligo.fr\/?p=1057"},"modified":"2018-03-13T17:31:24","modified_gmt":"2018-03-13T16:31:24","slug":"iligo-realise-la-premiere-etude-smartphone-sur-les-achats-de-rentree","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-realise-la-premiere-etude-smartphone-sur-les-achats-de-rentree\/","title":{"rendered":"iligo conducts the first smartphone study on back-to-school purchases"},"content":{"rendered":"

Pour la premi\u00e8re fois, les achats de rentr\u00e9e ont fait l\u2019objet d\u2019une \u00e9tude in situ gr\u00e2ce \u00e0 un panel d\u2019\u00e9quip\u00e9s smartphones. Au moment o\u00f9 ils r\u00e9alisaient leurs courses de rentr\u00e9e, sur le lieu m\u00eame de leurs achats, des consommateurs ont r\u00e9pondu \u00e0 un questionnaire via la plateforme d\u2019interrogation mobile d\u00e9velopp\u00e9e par iligo, mobiligo.<\/p>\n

 <\/p>\n

\u00a0<\/em><\/p>\n

Comment ont-ils v\u00e9cu, sur le vif, cette exp\u00e9rience d\u2019achat ? O\u00f9 \u00e9taient-ils ? Avec qui ?<\/em><\/p>\n

Comment jugent-ils l\u2019\u00e9volution de leur pouvoir d\u2019achat par rapport \u00e0 la rentr\u00e9e derni\u00e8re ?<\/em><\/p>\n

Quelle aurait \u00e9t\u00e9 leur exp\u00e9rience d\u2019achat id\u00e9ale ? Offline ou plut\u00f4t online ?<\/em><\/p>\n

\u00a0<\/em><\/p>\n

Pour en savoir plus, lisez le communiqu\u00e9 de presse de l\u2019\u00e9tude <\/a><\/p>","protected":false},"excerpt":{"rendered":"

Pour la premi\u00e8re fois, les achats de rentr\u00e9e ont fait l\u2019objet d\u2019une \u00e9tude in situ gr\u00e2ce \u00e0 un panel d\u2019\u00e9quip\u00e9s smartphones. <\/p>","protected":false},"author":2,"featured_media":45370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[334,443,1725,1723],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-achat","tag-mobiligo","tag-rentree","tag-smartphones"],"yoast_head":"\niligo r\u00e9alise la premi\u00e8re \u00e9tude smartphone sur les achats de rentr\u00e9e | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois, les achats de rentr\u00e9e ont fait l\u2019objet d\u2019une \u00e9tude in situ gr\u00e2ce \u00e0 un panel d\u2019\u00e9quip\u00e9s smartphones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-realise-la-premiere-etude-smartphone-sur-les-achats-de-rentree\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo r\u00e9alise la premi\u00e8re \u00e9tude smartphone sur les achats de rentr\u00e9e | iligo - 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