{"id":1095,"date":"2012-12-20T10:33:57","date_gmt":"2012-12-20T09:33:57","guid":{"rendered":"http:\/\/testing.iligo.fr\/?p=1095"},"modified":"2022-08-17T18:03:22","modified_gmt":"2022-08-17T16:03:22","slug":"et-la-tv-devint-participative","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/et-la-tv-devint-participative\/","title":{"rendered":"And TV became participatory\u2026"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Le contenu t\u00e9l\u00e9visuel est d\u00e9sormais un v\u00e9ritable sujet de conversation sur internet \u00e0 l\u2019heure de l\u2019av\u00e8nement des \u00e9changes \u00ab virtuels \u00bb. <strong>Selon le barom\u00e8tre Social TV initi\u00e9 par iligo<\/strong> en octobre 2011, 51% des internautes ont d\u00e9j\u00e0 recommand\u00e9 une \u00e9mission sur Internet et 49 % d\u2019entre eux y ont d\u00e9j\u00e0 comment\u00e9 un programme TV.<\/p>\n<p>&nbsp;<\/p>\n<p>Que ce soit par l\u2019interm\u00e9diaire de r\u00e9seaux sociaux ou de blogs, <strong>les t\u00e9l\u00e9spectateurs interagissent davantage<\/strong> sur le contenu audiovisuel en profitant notamment de la multiplication des \u00e9crans et de l\u2019essor des communaut\u00e9s virtuelles.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Les producteurs et diffuseurs ont\u00a0d\u2019ailleurs d\u00e9j\u00e0 commenc\u00e9 \u00e0 adapter\u00a0leurs contenus<\/strong> avec des exemples de Social TV qui sont de plus en plus nombreux. La multiplication des \u00e9missions interactives, la naissance des premi\u00e8res s\u00e9ries collaboratives et la cr\u00e9ation d\u2019\u00e9missions suivies par des web-community en attestent.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mais ces contenus ne r\u00e9pondent qu\u2019en partie \u00e0 la demande des t\u00e9l\u00e9spectateurs<\/strong> dont 64% aimeraient que la t\u00e9l\u00e9vision leur laisse plus de place et 59 % qui souhaiteraient que les \u00e9missions soient plus participatives et plus interactives. Rechercher un lien personnel entre le t\u00e9l\u00e9spectateur et les supports t\u00e9l\u00e9visuels, tel est aujourd\u2019hui l\u2019enjeu de taille pour la t\u00e9l\u00e9vision de demain.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>To learn more<\/strong> :<\/p>\n<p>&#8211; le lien vers Vision TV, la lettre d\u2019information du SNPTV, qui d\u00e9veloppe ce point de vue d\u2019iligo : <a href=\"https:\/\/www.snptv.org\/newsletters\/vision-tv-2\/\" target=\"_blank\" rel=\"noopener\">VISION TV num\u00e9ro 2<\/a><\/p>\n<p>&#8211; l\u2019article complet r\u00e9dig\u00e9 par iligo : <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2012\/12\/Et-la-TV-devint-participative.pdf\">Et la TV devint participative<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le contenu t\u00e9l\u00e9visuel est d\u00e9sormais un v\u00e9ritable sujet de conversation sur internet \u00e0 l\u2019heure de l\u2019av\u00e8nement des \u00e9changes \u00ab virtuels \u00bb.<\/p>","protected":false},"author":2,"featured_media":45344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[217,232,1909,333,1826],"class_list":["post-1095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-barometre","tag-social-tv","tag-telespectateurs","tag-tv","tag-tv-participative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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