{"id":1109,"date":"2012-12-20T10:41:29","date_gmt":"2012-12-20T09:41:29","guid":{"rendered":"http:\/\/testing.iligo.fr\/?p=1109"},"modified":"2018-03-13T17:38:18","modified_gmt":"2018-03-13T16:38:18","slug":"digital-touchscore-quel-apport-des-points-de-contact-digitaux-une-etude-iligo-pour-iab","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/digital-touchscore-quel-apport-des-points-de-contact-digitaux-une-etude-iligo-pour-iab\/","title":{"rendered":"Digital Touchscore : quel apport des points de contact digitaux ? Une \u00e9tude iligo pour iab"},"content":{"rendered":"<p>Quels sont les points de contact online et offline les plus utiles, pour quelles fonctions, \u00e0 quels moments, en compl\u00e9mentarit\u00e9 avec quels autres points de contact\u00a0?<\/p>\n<p>&nbsp;<\/p>\n<p>Comment se positionne l\u2019\u00e9cosyst\u00e8me digital qu\u2019il soit Paid, Owned ou Earned dans cette multitude de points de contact entre les marques et les consommateurs\u00a0?<\/p>\n<p>&nbsp;<\/p>\n<p>C\u2019est pour r\u00e9pondre \u00e0 ces questions que l\u2019<a href=\"http:\/\/www.iabfrance.com\/\">iab France<\/a> a sollicit\u00e9 iligo dans le cadre d\u2019une \u00e9tude Digital Touchscore analysant plus de 30 points de contact sur deux grands secteurs d\u2019activit\u00e9\u00a0: la banque et les GSA (Grandes Surfaces Alimentaires).<\/p>\n<p>&nbsp;<\/p>\n<p>Iligo pr\u00e9sentera les r\u00e9sultats de ce Digital Touchscore lors d\u2019un petit d\u00e9jeuner organis\u00e9 sp\u00e9cialement pour l\u2019occasion par l\u2019iab France le 20 septembre prochain.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quels sont les points de contact online et offline les plus utiles, pour quelles fonctions, \u00e0 quels moments, en compl\u00e9mentarit\u00e9 avec quels autres points de contact\u00a0?<\/p>","protected":false},"author":2,"featured_media":45389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[214,1949,1963,345,274,1947],"class_list":["post-1109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-digital","tag-iab-france","tag-offline","tag-online","tag-points-de-contact","tag-touchscore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Digital Touchscore : quel apport des points de contact digitaux ? 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