{"id":1116,"date":"2012-12-20T10:46:01","date_gmt":"2012-12-20T09:46:01","guid":{"rendered":"http:\/\/testing.iligo.fr\/?p=1116"},"modified":"2018-03-13T17:38:30","modified_gmt":"2018-03-13T16:38:30","slug":"iligo-presente-sa-methodologie-de-mesure-de-lengagement-a-la-conference-europeenne-de-linma","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-presente-sa-methodologie-de-mesure-de-lengagement-a-la-conference-europeenne-de-linma\/","title":{"rendered":"iligo pr\u00e9sente sa m\u00e9thodologie de mesure de l\u2019engagement \u00e0 la Conf\u00e9rence Europ\u00e9enne de l\u2019INMA"},"content":{"rendered":"<p><a><em>Qu\u2019est-ce que l\u2019engagement\u00a0? Comment le mesurer\u00a0? Quels sont les crit\u00e8res \u00e0 prendre en compte pour l\u2019\u00e9valuer\u00a0?<\/em><br \/>\n<\/a><a><br \/>\n<\/a><\/p>\n<p>iligo pr\u00e9sentera les retours d\u2019exp\u00e9rience de sa m\u00e9thodologie de mesure l\u2019engagement (l\u2019Engagement Index&#x2122;) \u00a0lors de la Conf\u00e9rence Europ\u00e9enne de l\u2019INMA (International Newsmedia Marketing Association) le 26 septembre \u00e0 la Haye.<\/p>\n<p>&nbsp;<\/p>\n<p>Exp\u00e9riment\u00e9 depuis janvier 2011, au travers de protocoles quantitatifs et qualitatifs, le corpus d\u2019analyse est constitu\u00e9 \u00e0 date d\u2019une vingtaine de cas. Cette base permet de tirer des enseignements g\u00e9n\u00e9raux quant aux variables explicatives de l\u2019engagement.<\/p>\n<p>&nbsp;<\/p>\n<p>Retrouvez plus d\u2019informations sur la Conf\u00e9rence Europ\u00e9enne de l\u2019INMA\u00a0 <a href=\"http:\/\/www.inma.org\/modules\/event\/2012TheHague\/\">en cliquant ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce que l\u2019engagement\u00a0? Comment le mesurer\u00a0? Quels sont les crit\u00e8res \u00e0 prendre en compte pour l\u2019\u00e9valuer\u00a0?<\/p>","protected":false},"author":2,"featured_media":45397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[1539,1989,1991,1993],"class_list":["post-1116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-conference","tag-engagement-index","tag-europeenne","tag-inma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo pr\u00e9sente sa m\u00e9thodologie de mesure de l\u2019engagement \u00e0 la Conf\u00e9rence Europ\u00e9enne de l\u2019INMA | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Qu\u2019est-ce que l\u2019engagement\u00a0? Comment le mesurer\u00a0? 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