{"id":1397,"date":"2013-01-14T15:22:09","date_gmt":"2013-01-14T15:22:09","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1397"},"modified":"2013-01-14T15:22:09","modified_gmt":"2013-01-14T15:22:09","slug":"etude-exclusive-mobiligo-les-francais-et-les-soldes","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/etude-exclusive-mobiligo-les-francais-et-les-soldes\/","title":{"rendered":"Etude exclusive mobiligo : Les Fran\u00e7ais et les Soldes"},"content":{"rendered":"<p><b><span style=\"font-family: Century Gothic;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"color: #333333;\">Samedi 12 Janvier, tout au long de ce premier samedi des Soldes, un panel de 206 individus \u00a0\u00e9quip\u00e9s Smartphone a r\u00e9pondu \u00e0 un questionnaire depuis la plateforme mobiligo, la solution d\u2019interrogation sur mobile d\u00e9velopp\u00e9e par iligo.<\/span> <\/span><\/span><\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Century Gothic;\">L\u2019objectif de cette enqu\u00eate \u00e9tait de recueillir, \u00e0 vif, leur avis et leur exp\u00e9rience de cet \u00e9v\u00e9nement. La moiti\u00e9 d\u2019entre eux a r\u00e9pondu \u00e0 ce questionnaire directement depuis son Smartphone, en situation de mobilit\u00e9.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Century Gothic;\">Comptaient-ils effectuer des achats au cours de cette journ\u00e9e ? O\u00f9 avaient-ils entendu parler\u00a0des Soldes ? Comment jugeaient-ils l\u2019exp\u00e9rience d\u2019achat au moment des Soldes\u00a0? Appr\u00e9ciaient-ils ce moment\u00a0? Comment \u00e9valuaient-ils l\u2019\u00e9volution de leur budget \u00ab\u00a0Soldes\u00a0\u00bb par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re\u00a0? <\/span><\/span><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: medium;\"><span style=\"font-family: Century Gothic;\"><span style=\"color: #000000;\">Lire le <\/span><a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2013\/01\/cp-mobiligo-soldes.pdf\">communiqu\u00e9 de l&rsquo;\u00e9tude<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: medium;\"><span style=\"font-family: Century Gothic;\"><span style=\"color: #000000;\">D\u00e9couvrez nos solutions d\u2019\u00e9tudes sur mobile <\/span><a href=\"http:\/\/www.mobiligo.fr\/\">mobiligo<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Samedi 12 Janvier, tout au long de ce premier samedi des Soldes, un panel de 206 individus \u00a0\u00e9quip\u00e9s Smartphone a r\u00e9pondu \u00e0 un questionnaire depuis la plateforme mobiligo, la solution d\u2019interrogation sur mobile d\u00e9velopp\u00e9e par iligo.<\/p>","protected":false},"author":2,"featured_media":45443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[213,206,209,220,215],"class_list":["post-1397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-consommateur","tag-consommation","tag-etude","tag-soldes","tag-tendance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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