{"id":1462,"date":"2013-02-20T08:39:28","date_gmt":"2013-02-20T08:39:28","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1462"},"modified":"2013-02-20T08:39:28","modified_gmt":"2013-02-20T08:39:28","slug":"barometre-iligo-tv-socializers-une-typologie-des-contributeurs-de-social-tv","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/barometre-iligo-tv-socializers-une-typologie-des-contributeurs-de-social-tv\/","title":{"rendered":"Barom\u00e8tre iligo &#8211; TV Socializers : une typologie des contributeurs de Social TV"},"content":{"rendered":"<p><strong>Dans le but d\u2019enrichir le volet Social TV de son Barom\u00e8tre des Usages Multi-Ecrans, iligo s\u2019est associ\u00e9 \u00e0 l\u2019\u00e9cole SciencesCom Audencia Group de Nantes pour r\u00e9aliser une exploration qualitative des pratiques de Social TV.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Durant pr\u00e8s d\u2019un mois, les \u00e9tudiants de SciencesCom ont scrut\u00e9 le web social et analys\u00e9 les conversations s\u2019y d\u00e9roulant. A l\u2019issue de cette phase d\u2019observation, les \u00e9tudiants ont men\u00e9 une vingtaine d\u2019entretiens semi-directifs avec des contributeurs afin de mieux comprendre leurs pratiques, leurs motivations, mais aussi leurs attentes \u00e0 l\u2019\u00e9gard de la t\u00e9l\u00e9vision. Une exploration qualitative qui a permis de dresser une typologie des contributeurs de la Social TV.<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9couvrez les quatre profils de TV Socializers dans le <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2013\/02\/cp-tv-sciencescom.pdf\">communiqu\u00e9 de presse<\/a> suivant<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le but d\u2019enrichir le volet Social TV de son Barom\u00e8tre des Usages Multi-Ecrans, iligo s\u2019est associ\u00e9 \u00e0 l\u2019\u00e9cole SciencesCom Audencia Group de Nantes pour r\u00e9aliser une exploration qualitative des pratiques de Social TV.<\/p>","protected":false},"author":2,"featured_media":45454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[217,229,209,226,211,230,231,232,233,234],"class_list":["post-1462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-barometre","tag-ecrans","tag-etude","tag-etude-qualitative","tag-media","tag-multiscreening","tag-reseaux-sociaux","tag-social-tv","tag-television","tag-typologie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Barom\u00e8tre iligo - TV Socializers : une typologie des contributeurs de Social TV<\/title>\n<meta name=\"description\" content=\"Dans le but d\u2019enrichir le volet Social TV de son Barom\u00e8tre des Usages Multi-Ecrans, iligo s\u2019est associ\u00e9 \u00e0 l\u2019\u00e9cole SciencesCom Audencia Group de Nantes pour r\u00e9aliser une exploration qualitative des pratiques de Social TV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/barometre-iligo-tv-socializers-une-typologie-des-contributeurs-de-social-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | Barom\u00e8tre iligo - TV Socializers : une typologie des contributeurs de Social TV\" \/>\n<meta property=\"og:description\" content=\"Dans le but d\u2019enrichir le volet Social TV de son Barom\u00e8tre des Usages Multi-Ecrans, iligo s\u2019est associ\u00e9 \u00e0 l\u2019\u00e9cole SciencesCom Audencia Group de Nantes pour r\u00e9aliser une exploration qualitative des pratiques de Social TV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/barometre-iligo-tv-socializers-une-typologie-des-contributeurs-de-social-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-20T08:39:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2013\/02\/friends.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@iligo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@iligo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/barometre-iligo-tv-socializers-une-typologie-des-contributeurs-de-social-tv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/barometre-iligo-tv-socializers-une-typologie-des-contributeurs-de-social-tv\\\/\"},\"author\":{\"name\":\"@iligo\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\"},\"headline\":\"Barom\u00e8tre iligo &#8211; 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