{"id":1536,"date":"2013-03-07T09:22:06","date_gmt":"2013-03-07T09:22:06","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1536"},"modified":"2013-03-07T09:22:06","modified_gmt":"2013-03-07T09:22:06","slug":"barometre-iligo-les-francais-et-les-interactions-entre-medias-et-ecrans","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/barometre-iligo-les-francais-et-les-interactions-entre-medias-et-ecrans\/","title":{"rendered":"iligo barometer: The French and the interactions between Media and Screens"},"content":{"rendered":"<p><b>Alors que les Fran\u00e7ais sont toujours plus largement \u00e9quip\u00e9s en devices connect\u00e9s (smartphones, tablettes), de plus en plus d\u2019interactions se d\u00e9veloppent entre ces nouveaux \u00e9crans et les m\u00e9dias. Social TV, QR Codes ou encore tagging de publicit\u00e9s via Shazam\u00a0: autant de nouvelles possibilit\u00e9s de passerelles entre les m\u00e9dias et les smartphones ou encore les tablettes. <\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Comment les Fran\u00e7ais jugent-ils ces nouvelles interactions entre devices et m\u00e9dias\u00a0? Qu\u2019apportent ces interactions \u00e0 l\u2019exp\u00e9rience m\u00e9dia des Fran\u00e7ais\u00a0? Quels sont les m\u00e9dias qui pr\u00e9sentent les plus forts potentiels d\u2019interaction avec les nouveaux devices ? Smartphone, tablette\u00a0: existe-t-il une diff\u00e9rence entre ces deux devices\u00a0?<\/p>\n<p>&nbsp;<\/p>\n<p>La r\u00e9ponse en chiffres avec la premi\u00e8re \u00e9dition du nouveau volet du Barom\u00e8tre Multi-Ecrans iligo\u00a0: Les Fran\u00e7ais et les interactions entre M\u00e9dias et \u00c9crans.<\/p>\n<p>&nbsp;<\/p>\n<p>Read the <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2013\/03\/cp-interactions-medias-ecrans.pdf\">press release<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Alors que les Fran\u00e7ais sont toujours plus largement \u00e9quip\u00e9s en devices connect\u00e9s (smartphones, tablettes), de plus en plus d\u2019interactions se d\u00e9veloppent entre ces nouveaux \u00e9crans et les m\u00e9dias.<\/p>","protected":false},"author":2,"featured_media":45466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[217,229,209,211,230,231,232,233],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-barometre","tag-ecrans","tag-etude","tag-media","tag-multiscreening","tag-reseaux-sociaux","tag-social-tv","tag-television"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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