{"id":1575,"date":"2013-03-28T14:54:57","date_gmt":"2013-03-28T14:54:57","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1575"},"modified":"2013-03-28T14:54:57","modified_gmt":"2013-03-28T14:54:57","slug":"iligo-et-liab-france-presents-au-seminaire-efficacite-de-lirep","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-et-liab-france-presents-au-seminaire-efficacite-de-lirep\/","title":{"rendered":"iligo et l&rsquo;iab France pr\u00e9sents au s\u00e9minaire Efficacit\u00e9 de l&rsquo;IREP"},"content":{"rendered":"<p>Quels sont les points de contact online et offline les plus utiles, pour quelles fonctions, \u00e0 quels moments, en compl\u00e9mentarit\u00e9 avec quels autres points de contact\u00a0?<\/p>\n<p>&nbsp;<\/p>\n<p>Comment se positionne l\u2019\u00e9cosyst\u00e8me digital qu\u2019il soit Paid, Owned ou Earned dans cette multitude de points de contact entre les marques et les consommateurs\u00a0?<\/p>\n<p>&nbsp;<\/p>\n<p>C\u2019est pour r\u00e9pondre \u00e0 ces questions que l\u2019<a href=\"http:\/\/www.iabfrance.com\/\">iab France<\/a> a sollicit\u00e9 iligo au printemps dernier dans le cadre d\u2019une \u00e9tude Digital Touchscore analysant plus de 30 points de contact sur deux grands secteurs d\u2019activit\u00e9\u00a0: la banque et les GSA (Grandes Surfaces Alimentaires).<\/p>\n<p>&nbsp;<\/p>\n<p>Les r\u00e9sultats de cette \u00e9tude ont \u00e9t\u00e9 pr\u00e9sent\u00e9s aujourd&rsquo;hui \u00e0 l&rsquo;occasion du s\u00e9minaire efficacit\u00e9 2013 de l&rsquo;<a href=\"http:\/\/www.irep.asso.fr\/seminaires-programme.php?id=102\">IREP<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Quels sont les points de contact online et offline les plus utiles, pour quelles fonctions, \u00e0 quels moments, en compl\u00e9mentarit\u00e9 avec quels autres points de contact\u00a0?<\/p>","protected":false},"author":2,"featured_media":45473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[213,206,214,237,238,210,239,240],"class_list":["post-1575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-consommateur","tag-consommation","tag-digital","tag-iab","tag-irap","tag-marketing","tag-mts","tag-point-de-contact"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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