{"id":1686,"date":"2013-06-26T08:03:15","date_gmt":"2013-06-26T08:03:15","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1686"},"modified":"2013-06-26T08:03:15","modified_gmt":"2013-06-26T08:03:15","slug":"etude-iligo-les-francais-et-la-publicite-sur-smartphone","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/etude-iligo-les-francais-et-la-publicite-sur-smartphone\/","title":{"rendered":"Etude iligo : Les Fran\u00e7ais et la publicit\u00e9 sur Smartphone"},"content":{"rendered":"<p><b>A travers son cycle d\u2019\u00e9tudes \u00ab\u00a0Regards\u00a0 sur le Consommateur Contemporain\u00a0\u00bb, iligo investigue les pratiques de consommation des Fran\u00e7ais. A l\u2019occasion de ce volet, focus sur les Fran\u00e7ais et la publicit\u00e9 sur leur Smartphone.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Depuis l\u2019arriv\u00e9e des Smartphones sur le march\u00e9, le financement des applications et services gratuits par la publicit\u00e9 s\u2019est impos\u00e9. Elles apparaissent actuellement \u00e0 l\u2019ouverture des applications ou durant l\u2019utilisation, sous forme de banni\u00e8res ou encore de vid\u00e9os. Aujourd\u2019hui ce mod\u00e8le \u00e9conomique explose dans les pays anglo-saxons. Un ph\u00e9nom\u00e8ne qui devrait se r\u00e9percuter largement sur le march\u00e9 Fran\u00e7ais, o\u00f9 la moiti\u00e9 des mobinautes y sont d\u00e9j\u00e0 favorables.<\/p>\n<p>&nbsp;<\/p>\n<p><i>Comment ce mode de commercialisation est-il per\u00e7u\u00a0? Quelles sont les attentes des Fran\u00e7ais vis-\u00e0-vis de ces publicit\u00e9s\u00a0?<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Pour mieux comprendre le regard et les attentes des Fran\u00e7ais, iligo propose de dresser un bilan des tendances observ\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<p>Lire le <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2013\/06\/cp-les-fran\u00e7ais-et-la-publicite-sur-les-smartphones.pdf\">communiqu\u00e9 de presse<\/a> de l\u2019\u00e9tude.<\/p>","protected":false},"excerpt":{"rendered":"<p>A travers son cycle d\u2019\u00e9tudes \u00ab\u00a0Regards\u00a0 sur le Consommateur Contemporain\u00a0\u00bb, iligo investigue les pratiques de consommation des Fran\u00e7ais. A l\u2019occasion de ce volet, focus sur les Fran\u00e7ais et la publicit\u00e9 sur leur Smartphone.<\/p>","protected":false},"author":2,"featured_media":45493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[213,2085,209,275,205,259],"class_list":["post-1686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-consommateur","tag-contemporain","tag-etude","tag-francais","tag-publicite","tag-smartphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Etude iligo : Les Fran\u00e7ais et la publicit\u00e9 sur Smartphone<\/title>\n<meta name=\"description\" content=\"A travers son cycle d\u2019\u00e9tudes \u00ab\u00a0Regards\u00a0 sur le Consommateur Contemporain\u00a0\u00bb, iligo investigue les pratiques de consommation des Fran\u00e7ais. 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