{"id":1800,"date":"2013-10-09T12:48:50","date_gmt":"2013-10-09T12:48:50","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1800"},"modified":"2013-10-09T12:48:50","modified_gmt":"2013-10-09T12:48:50","slug":"iiligo-pour-mondadori-publicite-consumer-journey-mode-beaute","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iiligo-pour-mondadori-publicite-consumer-journey-mode-beaute\/","title":{"rendered":"iligo pour Mondadori Publicit\u00e9 : Consumer Journey Mode &amp; Beaut\u00e9"},"content":{"rendered":"<p><!--:fr--><\/p>\n<p><strong>iligo a r\u00e9alis\u00e9 pour le compte de par Mondadori Publicit\u00e9 deux \u00e9tudes sur le r\u00f4le des points de contact m\u00e9dias et hors m\u00e9dias dans le parcours d\u2019achat des secteurs mode et beaut\u00e9. Au total, plus de 4\u00a0500 femmes ont \u00e9t\u00e9 interrog\u00e9es en ligne.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Ces deux \u00e9tudes, respectivement d\u00e9nomm\u00e9es Desire Journey et Beauty Shopper Journey, ont \u00e9t\u00e9 sp\u00e9cialement d\u00e9velopp\u00e9es pour Mondadori Publicit\u00e9 en s\u2019inspirant de la m\u00e9thodologie propri\u00e9taire d\u2019iligo\u00a0: le Consumer Journey Score.<\/p>\n<p>&nbsp;<\/p>\n<p>Cette approche prend en compte les diff\u00e9rentes \u00e9tapes du processus d\u2019achat, du moment o\u00f9 le consommateur s\u2019interroge sur un produit jusqu\u2019\u00e0 l\u2019apr\u00e8s achat, quand il a la possibilit\u00e9 de recommander une marque et d\u2019influencer les d\u00e9cisions de ses pairs.<\/p>\n<p>&nbsp;<\/p>\n<p>Lire le <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2013\/10\/cp-consumer-journey-mondadori.pdf\">communiqu\u00e9 de presse<\/a> de Mondadori Publicit\u00e9.<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>iligo a r\u00e9alis\u00e9 pour le compte de par Mondadori Publicit\u00e9 deux \u00e9tudes sur le r\u00f4le des points de contact m\u00e9dias et hors m\u00e9dias dans le parcours d\u2019achat des secteurs mode et beaut\u00e9. Au total, plus de 4\u00a0500 femmes ont \u00e9t\u00e9 interrog\u00e9es en ligne.<\/p>","protected":false},"author":2,"featured_media":45516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[206,273,209,257,274,205],"class_list":["post-1800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-consommation","tag-consumer-journey","tag-etude","tag-mondadori","tag-points-de-contact","tag-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo pour Mondadori Publicit\u00e9 : Consumer Journey Mode &amp; Beaut\u00e9<\/title>\n<meta name=\"description\" content=\"iligo a r\u00e9alis\u00e9 pour le compte de par Mondadori Publicit\u00e9 deux \u00e9tudes sur le r\u00f4le des points de contact m\u00e9dias et hors m\u00e9dias dans le parcours d\u2019achat des secteurs mode et beaut\u00e9. Au total, plus de 4\u00a0500 femmes ont \u00e9t\u00e9 interrog\u00e9es en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iiligo-pour-mondadori-publicite-consumer-journey-mode-beaute\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | iligo pour Mondadori Publicit\u00e9 : Consumer Journey Mode &amp; Beaut\u00e9\" \/>\n<meta property=\"og:description\" content=\"iligo a r\u00e9alis\u00e9 pour le compte de par Mondadori Publicit\u00e9 deux \u00e9tudes sur le r\u00f4le des points de contact m\u00e9dias et hors m\u00e9dias dans le parcours d\u2019achat des secteurs mode et beaut\u00e9. 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