{"id":1858,"date":"2013-11-30T10:43:14","date_gmt":"2013-11-30T10:43:14","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1858"},"modified":"2013-11-30T10:43:14","modified_gmt":"2013-11-30T10:43:14","slug":"iligo-etudie-la-cible-des-jeunes-seniors-en-interrogeant-leurs-enfants","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-etudie-la-cible-des-jeunes-seniors-en-interrogeant-leurs-enfants\/","title":{"rendered":"iligo is studying the target audience of young seniors\u2026 by interviewing their children!"},"content":{"rendered":"

<\/p>\n

Pour la r\u00e9gie du groupe Mondadori, \u00e9diteur notamment de Pleine Vie, un mensuel diffusant \u00e0 plus de 700.000 exemplaires, iligo a demand\u00e9 aux enfants de seniors comment ils voyaient leurs parents.<\/strong><\/p>\n

 <\/p>\n

Pour cette \u00e9tude, iligo a\u00a0\u00a0interrog\u00e9 en ligne 659 individus de 25-49 ans ayant des parents de 50 \u00e0 69 ans.<\/p>\n

Le constat est novateur. A une relation verticale s\u2019est substitu\u00e9e une relation plus horizontale, faite de confiance et de solidarit\u00e9 mutuelle.<\/p>\n

 <\/p>\n

Read the press release<\/a> de Mondadori Publicit\u00e9.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Pour la r\u00e9gie du groupe Mondadori, \u00e9diteur notamment de Pleine Vie, un mensuel diffusant \u00e0 plus de 700.000 exemplaires, iligo a demand\u00e9 aux enfants de seniors comment ils voyaient leurs parents.<\/p>","protected":false},"author":2,"featured_media":45525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[209,257,280,205,281,282],"class_list":["post-1858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-etude","tag-mondadori","tag-pleine-vie","tag-publicite","tag-senior","tag-sondage"],"yoast_head":"\niligo \u00e9tudie la cible des jeunes seniors\u2026 en interrogeant leurs enfants ! | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Pour la r\u00e9gie du groupe Mondadori, \u00e9diteur notamment de Pleine Vie, un mensuel diffusant \u00e0 plus de 700.000 exemplaires, iligo a demand\u00e9 aux enfants de seniors comment ils voyaient leurs parents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-etudie-la-cible-des-jeunes-seniors-en-interrogeant-leurs-enfants\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo \u00e9tudie la cible des jeunes seniors\u2026 en interrogeant leurs enfants ! 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