{"id":1954,"date":"2014-03-19T15:49:25","date_gmt":"2014-03-19T15:49:25","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1954"},"modified":"2014-03-19T15:49:25","modified_gmt":"2014-03-19T15:49:25","slug":"iligo-decrypte-dix-tendances-techno-sur-la-cible-des-hommes","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-decrypte-dix-tendances-techno-sur-la-cible-des-hommes\/","title":{"rendered":"iligo deciphers ten tech trends targeting men"},"content":{"rendered":"<p><!--:fr--><strong>Dans le cadre de son cycle d\u2019\u00e9tudes \u00ab\u00a0Mister H\u00a0\u00bb d\u00e9di\u00e9 \u00e0 la cible hommes, Mondadori Publicit\u00e9 a fait appel \u00e0 iligo afin d\u2019identifier les tendances du secteur du high-tech.<\/strong> \u00a0 <strong>Cette \u00e9tude, portant le nom de \u00ab\u00a0Men in Motion\u00a0\u00bb a permis d\u2019en identifier dix \u00a0:<\/strong> \u00a0 \u00a0 <strong>1-<\/strong> La technologie s\u00e9curisante : pour faciliter et s\u00e9curiser son quotidien. <strong>2-<\/strong> Le quantified self : pour monitorer sa vie quotidienne. <strong>3-<\/strong> La technologie \u00e9motionnelle : pour souligner et d\u00e9cupler ses \u00e9motions. <strong>4-<\/strong> La technologie instinctive : connecter la techno aux sens (Live map, Google glass\u2026). <strong>5-<\/strong> Le shopping everywhere : consommer de fa\u00e7on ubique (r\u00e9alit\u00e9 augment\u00e9e, couch shopping\u2026). <strong>6-<\/strong> La technologie raisonn\u00e9e : harmoniser nature &amp; techno (bio-technologies, bio-mim\u00e9tisme, voiture verte\u2026). <strong>7-<\/strong> La MOOC revolution : les Massive Online Open Courses pour faire progresser la connaissance. <strong>8-<\/strong> La technologie intelligente : smart car et smart home. <strong>9-<\/strong> L\u2019humain augment\u00e9 : d\u00e9passer les limites du corps humain. <strong>10-<\/strong> Le cerveau informatique : augmenter le cerveau humain. \u00a0 Ces dix tendances, peuvent se structurer sur deux axes\u00a0: \u00ab vivre le r\u00e9el vs augmenter le r\u00e9el \u00bb et \u00ab capacit\u00e9s sensibles vs capacit\u00e9s cognitives \u00bb. \u00a0 Lire le <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2014\/03\/CP-Men-in-Motion.pdf\">press release<\/a> pour visualiser le mapping<\/p>\n<p><!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le cadre de son cycle d\u2019\u00e9tudes \u00ab\u00a0Mister H\u00a0\u00bb d\u00e9di\u00e9 \u00e0 la cible hommes, Mondadori Publicit\u00e9 a fait appel \u00e0 iligo afin d\u2019identifier les tendances du secteur du high-tech. \u00a0 <\/p>","protected":false},"author":2,"featured_media":45567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[263,2107,2113,2109,501,2111,215],"class_list":["post-1954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-high-tech","tag-hommes","tag-men-in-motion","tag-mister-h","tag-mondadori-publicite","tag-secteur","tag-tendance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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