{"id":1972,"date":"2014-04-03T15:03:04","date_gmt":"2014-04-03T15:03:04","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1972"},"modified":"2014-04-03T15:03:04","modified_gmt":"2014-04-03T15:03:04","slug":"iligo-pour-mediapost-le-parcours-dachat-dans-le-secteur-auto","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-pour-mediapost-le-parcours-dachat-dans-le-secteur-auto\/","title":{"rendered":"iligo pour Mediapost : le parcours d\u2019achat dans le secteur auto"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!--:fr--><strong>Mediapost Publicit\u00e9 a fait appel \u00e0 la m\u00e9thodologie Consumer Journey Score d\u00e9velopp\u00e9e par iligo afin d\u2019\u00e9tudier le parcours d\u2019achat dans le secteur automobile.<\/strong> \u00a0 L\u2019objectif du Consumer Journey Score vise \u00e0 comprendre l\u2019influence des diff\u00e9rents points de contact qu\u2019un annonceur peut activer tout au long du parcours d\u2019achat des consommateurs. \u00a0 Dans le cas du secteur automobile, 600 individus acheteurs r\u00e9cents d\u2019un v\u00e9hicule particulier au cours des six derniers mois ont \u00e9t\u00e9 interview\u00e9s. Pour chaque \u00e9tape de leur parcours d\u2019achat, ils ont \u00e9t\u00e9 interrog\u00e9s sur les points de contact qu\u2019ils ont activ\u00e9s ainsi que sur les crit\u00e8res qui ont \u00e9t\u00e9 le plus importants pour eux (prix, service, design, etc\u2026). \u00a0 Cette approche globale sur une cible tr\u00e8s \u00ab qualifi\u00e9e \u00bb permet de retracer les parcours complexes pour mieux identifier les leviers essentiels de ceux plus anecdotiques.<\/p>\n<p>&nbsp;<\/p>\n<p>Plus\u00a0 d&rsquo;information <a href=\"https:\/\/info.mediapost.fr\/infographie-auto-mediapost-publicite\">ici<\/a><\/p>\n<p><!--:--><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Mediapost Publicit\u00e9 a fait appel \u00e0 la m\u00e9thodologie Consumer Journey Score d\u00e9velopp\u00e9e par iligo afin d\u2019\u00e9tudier le parcours d\u2019achat dans le secteur automobile. \u00a0 <\/p>","protected":false},"author":2,"featured_media":45574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[297,206,298,209,253,299,300],"class_list":["post-1972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-automobile","tag-consommation","tag-consumer-journey-score","tag-etude","tag-iligo","tag-mediapost","tag-parcours-dachat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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