{"id":1990,"date":"2014-04-10T12:45:02","date_gmt":"2014-04-10T12:45:02","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=1990"},"modified":"2014-04-10T12:45:02","modified_gmt":"2014-04-10T12:45:02","slug":"mesure-inedite-du-contexte-de-visionnage-de-youtube-par-iligo","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/mesure-inedite-du-contexte-de-visionnage-de-youtube-par-iligo\/","title":{"rendered":"Mesure in\u00e9dite du contexte de visionnage de YouTube, par iligo"},"content":{"rendered":"<p><!--:fr--><!-- [if gte mso 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Name=\"Intense Reference\"\/>\n<w:LsdException Locked=\"false\" Priority=\"33\" SemiHidden=\"false\" UnhideWhenUsed=\"false\" QFormat=\"true\" Name=\"Book Title\"\/>\n<w:LsdException Locked=\"false\" Priority=\"37\" Name=\"Bibliography\"\/>\n<w:LsdException Locked=\"false\" Priority=\"39\" QFormat=\"true\" Name=\"TOC Heading\"\/>\n<\/w:LatentStyles>\n<\/xml><![endif]--><!-- [if gte mso 10]>\n\n\n\n<style>\n \/* Style Definitions *\/<br \/> table.MsoNormalTable<br \/>\t{mso-style-name:\"Tableau Normal\";<br \/>\tmso-tstyle-rowband-size:0;<br \/>\tmso-tstyle-colband-size:0;<br \/>\tmso-style-noshow:yes;<br \/>\tmso-style-priority:99;<br \/>\tmso-style-parent:\"\";<br \/>\tmso-padding-alt:0cm 5.4pt 0cm 5.4pt;<br \/>\tmso-para-margin:0cm;<br \/>\tmso-para-margin-bottom:.0001pt;<br \/>\tmso-pagination:widow-orphan;<br \/>\tfont-size:10.0pt;<br \/>\tfont-family:\"Times New Roman\",\"serif\";}<br \/><\/style>\n\n<![endif]--><\/p>\n<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\">iligo pr\u00e9sente aujourd\u2019hui au Printemps des \u00e9tudes une \u00e9tude in\u00e9dite utilisant la technologie d\u2019audio-matching. Cette technologie, install\u00e9e via une application sur le smartphone des r\u00e9pondants, permet de reconnaitre les sons diffus\u00e9s dans leur environnement. Associ\u00e9e \u00e0 la plateforme d\u2019interrogation propri\u00e9taire d\u2019iligo, mobiligo, cette application a \u00e9t\u00e9 param\u00e9tr\u00e9e pour d\u00e9clencher un questionnaire automatiquement lorsqu\u2019ils sont expos\u00e9s \u00e0 l\u2019un des contenus audiovisuels du corpus. Gr\u00e2ce \u00e0 l\u2019audio-matching sur plateforme mobile, il est maintenant possible d\u2019interroger des consommateurs en situation r\u00e9elle au moment m\u00eame de leur exposition \u00e0 un contenu, o\u00f9 qu\u2019ils soient, et quel que soit le m\u00e9dia sur lequel la publicit\u00e9 est diffus\u00e9e.<\/p>\n<p class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\">Cette \u00e9tude sera pr\u00e9sent\u00e9e en d\u00e9tails cet apr\u00e8s-midi au Printemps de Etudes par Google.<\/p>\n<p><!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iligo pr\u00e9sente aujourd\u2019hui au Printemps des \u00e9tudes une \u00e9tude in\u00e9dite utilisant la technologie d\u2019audio-matching.<\/p>","protected":false},"author":2,"featured_media":45586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[290,393,259,265,2115],"class_list":["post-1990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-audio-matching","tag-printemps-des-etudes","tag-smartphone","tag-technologie","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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