{"id":2156,"date":"2014-04-10T12:42:58","date_gmt":"2014-04-10T12:42:58","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=2156"},"modified":"2014-04-10T12:42:58","modified_gmt":"2014-04-10T12:42:58","slug":"en-an-unprecedented-measure-of-youtube-ad-exposures-by-iligo","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/en-an-unprecedented-measure-of-youtube-ad-exposures-by-iligo\/","title":{"rendered":"(EN) An unprecedented measure of Youtube ad exposures, by iligo."},"content":{"rendered":"<p><!--:en--><br \/>\n<strong>On the 10th of April, iligo and Google presented their brand new study. <\/strong><\/p>\n<p>Using an audio-matching technology, this protocol was used for the first time to measure the branding effect of advertising.<br \/>\nBy installing an app on a panel of Youtube users&rsquo; mobile phones, we detected every exposure to a corpus of ads, and sent a questionnaire in the 2 minutes after each exposure.<br \/>\nThis questionnaire allows us to know the context of exposure to the ad (where, in what environment, with whom&#8230;) and its effects.<\/p>\n<p>Thanks to in-app audio matching, it is now possible to consult consumers in real time, at the moment of their exposure to a content, wherever, whatever the media they saw it on.<!--:--><\/p>","protected":false},"excerpt":{"rendered":"<p>On the 10th of April, iligo and Google presented their brand new study.<\/p>","protected":false},"author":2,"featured_media":45582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[2121,2117,2119,291,2115],"class_list":["post-2156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-advertising","tag-audio-matching-technology","tag-branding-effect","tag-google","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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