{"id":2191,"date":"2014-09-16T14:53:45","date_gmt":"2014-09-16T14:53:45","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=2191"},"modified":"2014-09-16T14:53:45","modified_gmt":"2014-09-16T14:53:45","slug":"la-halle-numerise-son-nouveau-flagship","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/la-halle-numerise-son-nouveau-flagship\/","title":{"rendered":"La Halle is digitizing its new flagship store!"},"content":{"rendered":"

<\/p>\n

A new LA HALLE outlet has just opened in Paris, at the Grands Boulevards station.
\nSa particularit\u00e9 ? Proposer aux consommateurs une exp\u00e9rience shopper diff\u00e9rente.
\nLe nouveau magasin, d\u00e8s l\u2019ext\u00e9rieur, laisse pr\u00e9sager d\u2019une exp\u00e9rience plus moderne et interactive.L\u2019entr\u00e9e du magasin est entour\u00e9e de deux \u00e9crans g\u00e9ants destin\u00e9s \u00e0 capter l\u2019attention des passants tout en les informant sur les nouveaut\u00e9s de l\u2019enseigne. A l\u2019int\u00e9rieur, d\u2019autres \u00e9crans sont install\u00e9s au sein des multiples espaces du magasin, diffusant des informations sur les collections, des promotions\u2026 On peut \u00e9galement y trouver des espaces digitaux interactifs destin\u00e9s eux aussi \u00e0 informer, mais aussi \u00e0 rendre l\u2019exp\u00e9rience globale plus \u00ab stimulante \u00bb.
\niligo a d\u00e9j\u00e0 \u00e9tudi\u00e9 l\u2019exp\u00e9rience client \u00ab in-store \u00bb pour une grande enseigne de pr\u00eat-\u00e0-porter, qui avait aussi fait le choix d\u2019int\u00e9grer des \u00e9crans num\u00e9riques au sein de ses points de vente physiques. Plus de 100 personnes ont \u00e9t\u00e9 interrog\u00e9es au cours de parcours shoppers \u00ab in situ \u00bb afin notamment de comprendre le r\u00f4le du digital en point de vente sur l\u2019exp\u00e9rience client, mais aussi d\u2019\u00e9valuer la compr\u00e9hension d\u2019un concept de magasin totalement revisit\u00e9. Une m\u00e9thodologie \u00ab diagnostic \u00bb d\u00e9sormais packag\u00e9e sous l\u2019appellation \u00ab Customer Experience \u00bb, et applicable \u00e0 la fois aux points de vente physiques et digitaux.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

A new LA HALLE outlet has just opened in Paris, at the Grands Boulevards station.<\/p>","protected":false},"author":2,"featured_media":45612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[2135,229,2129,2125,2131,2127,2133,453],"class_list":["post-2191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-customer-experience","tag-ecrans","tag-espaces-digitaux-interactifs","tag-grands-boulevards","tag-in-store","tag-la-halle","tag-magasin","tag-paris"],"yoast_head":"\nLa Halle num\u00e9rise son nouveau flagship ! | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"A Paris, station Grands Boulevards, un nouveau point de vente LA HALLE vient d\u2019ouvrir ses portes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/la-halle-numerise-son-nouveau-flagship\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Halle num\u00e9rise son nouveau flagship ! 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