{"id":2533,"date":"2015-06-18T09:06:18","date_gmt":"2015-06-18T09:06:18","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=2533"},"modified":"2025-03-25T12:13:16","modified_gmt":"2025-03-25T11:13:16","slug":"cameleon-la-premiere-etude-comparative-de-lefficacite-tv-et-video-online-by-iligo","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/cameleon-la-premiere-etude-comparative-de-lefficacite-tv-et-video-online-by-iligo\/","title":{"rendered":"Chameleon: the first comparative study of TV and online video effectiveness by iligo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!--:en--><br \/>\n<!--:--><!--:fr--><\/p>\n<p><strong>Les agences iligo et Vivaki Advance pr\u00e9sentaient jeudi dernier les r\u00e9sultats de leur \u00e9tude Cam\u00e9l\u00e9on sur l\u2019impact et l\u2019efficacit\u00e9 des formats publicitaires TV et de la vid\u00e9o online.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Une \u00e9tude men\u00e9e en partenariat avec France T\u00e9l\u00e9visions Publicit\u00e9, Google, Hi media, M6 Publicit\u00e9, Teads, Overviews et TF1 Publicit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Une mesure effectu\u00e9e sur 18 formats vid\u00e9o en conditions r\u00e9elles simul\u00e9es sur PC, tablette, smartphone et IPTV aupr\u00e8s de 6545 consommateurs de vid\u00e9o en ligne (30 derniers jours), \u00e2g\u00e9s de 18 \u00e0 64 ans.!<\/p>\n<p>&nbsp;<\/p>\n<p>Pour la pr\u00e9sentation vid\u00e9o de la m\u00e9thodologie du projet c&rsquo;est par <a href=\"https:\/\/www.youtube.com\/watch?v=-zdCOnwTZTY\">l\u00e0<\/a> !<!--:--><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les agences iligo et Vivaki Advance pr\u00e9sentaient jeudi dernier les r\u00e9sultats de leur \u00e9tude Cam\u00e9l\u00e9on sur l\u2019impact et l\u2019efficacit\u00e9 des formats publicitaires TV et de la vid\u00e9o online.\u00a0<\/p>","protected":false},"author":2,"featured_media":45684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[1171,208,2241,2243,2237,2245,2249,2247,1209,2239,2235],"class_list":["post-2533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-cameleon","tag-efficacite-publicitaire","tag-france-tv","tag-hi-media","tag-impact","tag-m6-publicite","tag-overviews","tag-teads","tag-tf1-publicite","tag-video-online","tag-vivaki-advance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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