{"id":3180,"date":"2016-10-11T08:52:41","date_gmt":"2016-10-11T07:52:41","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3180"},"modified":"2025-01-16T16:41:56","modified_gmt":"2025-01-16T15:41:56","slug":"parcours-dachat-auto","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/parcours-dachat-auto\/","title":{"rendered":"Analysis of the car buying journey"},"content":{"rendered":"

<\/p>\n

<\/p>\n

On the occasion of the World Motor Show<\/strong> Taking place in Paris from October 1st to 16th, 2016, CB News publishes an infographic analyzing the car buying journey, extracted from the study. Overdrive<\/a> by iligo.<\/p>\n

What do new car buyers do before making a decision? How does one buy a car? That's what Mondadori Advertising<\/a> asked iligo, via the Overdrive study. The study explores the influence of a marketing ecosystem on the car buying journey<\/strong> composed of 46 contact points.<\/p>\n

The results of this study show that the salesperson remains the key element in this four-step buying process. However, the role of the media, and in particular that of the specialized automotive press, remains very influential.<\/p>\n

Read the infographic<\/a><\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

A l’occasion du Salon Mondial de l’Automobile se d\u00e9roulant \u00e0 Paris du 1er au 16 octobre 2016, CB News publie l’infographie analyse du parcours d’achat auto, extrait de l’\u00e9tude Overdrive par iligo.<\/p>","protected":false},"author":2,"featured_media":45230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[436,437,253,257,438,300,439,440],"class_list":["post-3180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-auto","tag-experience","tag-iligo","tag-mondadori","tag-overdrive","tag-parcours-dachat","tag-parcours-dachat-auto","tag-salon-mondial"],"yoast_head":"\nParcours d'achat auto par iligo et Mondadori \u00e0 l'occasion du Salon Mondial<\/title>\n<meta name=\"description\" content=\"analyse du parcours d'achat auto, extrait de l'\u00e9tude Overdrive par iligo et Mondadori Publicit\u00e9 \u00e0 l'occasion du salon mondial de l'auto,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/parcours-dachat-auto\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parcours d'achat auto par iligo et Mondadori \u00e0 l'occasion du Salon Mondial\" \/>\n<meta property=\"og:description\" content=\"analyse du parcours d'achat auto, extrait de l'\u00e9tude Overdrive par iligo et Mondadori Publicit\u00e9 \u00e0 l'occasion du salon mondial de l'auto,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/parcours-dachat-auto\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-11T07:52:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T15:41:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2016\/10\/auto.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@iligo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@iligo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/\"},\"author\":{\"name\":\"@iligo\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\"},\"headline\":\"Analyse du parcours d’achat auto\",\"datePublished\":\"2016-10-11T07:52:41+00:00\",\"dateModified\":\"2025-01-16T15:41:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/\"},\"wordCount\":136,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/auto.jpg\",\"keywords\":[\"auto\",\"exp\u00e9rience\",\"iligo\",\"mondadori\",\"overdrive\",\"parcours d'achat\",\"parcours d'achat auto\",\"salon mondial\"],\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/\",\"name\":\"Parcours d'achat auto par iligo et Mondadori \u00e0 l'occasion du Salon Mondial\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/auto.jpg\",\"datePublished\":\"2016-10-11T07:52:41+00:00\",\"dateModified\":\"2025-01-16T15:41:56+00:00\",\"description\":\"analyse du parcours d'achat auto, extrait de l'\u00e9tude Overdrive par iligo et Mondadori Publicit\u00e9 \u00e0 l'occasion du salon mondial de l'auto,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/auto.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/auto.jpg\",\"width\":1100,\"height\":728,\"caption\":\"auto\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/parcours-dachat-auto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Analyse du parcours d’achat auto\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d'\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\",\"name\":\"@iligo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"caption\":\"@iligo\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/iligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Parcours d'achat auto par iligo et Mondadori \u00e0 l'occasion du Salon Mondial","description":"analyse du parcours d'achat auto, extrait de l'\u00e9tude Overdrive par iligo et Mondadori Publicit\u00e9 \u00e0 l'occasion du salon mondial de l'auto,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/parcours-dachat-auto\/","og_locale":"en_GB","og_type":"article","og_title":"Parcours d'achat auto par iligo et Mondadori \u00e0 l'occasion du Salon Mondial","og_description":"analyse du parcours d'achat auto, extrait de l'\u00e9tude Overdrive par iligo et Mondadori Publicit\u00e9 \u00e0 l'occasion du salon mondial de l'auto,","og_url":"https:\/\/www.iligo.fr\/en\/parcours-dachat-auto\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2016-10-11T07:52:41+00:00","article_modified_time":"2025-01-16T15:41:56+00:00","og_image":[{"width":1100,"height":728,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2016\/10\/auto.jpg","type":"image\/jpeg"}],"author":"@iligo","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"@iligo","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/"},"author":{"name":"@iligo","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f"},"headline":"Analyse du parcours d’achat auto","datePublished":"2016-10-11T07:52:41+00:00","dateModified":"2025-01-16T15:41:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/"},"wordCount":136,"commentCount":0,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2016\/10\/auto.jpg","keywords":["auto","exp\u00e9rience","iligo","mondadori","overdrive","parcours d'achat","parcours d'achat auto","salon mondial"],"articleSection":["Actualit\u00e9s"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/parcours-dachat-auto\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/","url":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/","name":"Parcours d'achat auto par iligo et Mondadori \u00e0 l'occasion du Salon Mondial","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2016\/10\/auto.jpg","datePublished":"2016-10-11T07:52:41+00:00","dateModified":"2025-01-16T15:41:56+00:00","description":"analyse du parcours d'achat auto, extrait de l'\u00e9tude Overdrive par iligo et Mondadori Publicit\u00e9 \u00e0 l'occasion du salon mondial de l'auto,","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/parcours-dachat-auto\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2016\/10\/auto.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2016\/10\/auto.jpg","width":1100,"height":728,"caption":"auto"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/parcours-dachat-auto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"Analyse du parcours d’achat auto"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Market research and consulting agency","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f","name":"@iligo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","caption":"@iligo"},"url":"https:\/\/www.iligo.fr\/en\/author\/iligo\/"}]}},"views":2909,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/3180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=3180"}],"version-history":[{"count":0,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/3180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/45230"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=3180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=3180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=3180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}