{"id":3217,"date":"2016-10-26T10:27:56","date_gmt":"2016-10-26T09:27:56","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3217"},"modified":"2025-01-16T16:41:40","modified_gmt":"2025-01-16T15:41:40","slug":"tvxtwitter","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/tvxtwitter\/","title":{"rendered":"#TVxTwitter, l&rsquo;\u00e9tude iligo sur l&rsquo;usage crois\u00e9 de Twitter et la t\u00e9l\u00e9vision"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!--:en--><\/p>\n<p><!--:--><!--:fr--><br \/>\nCette \u00e9tude #TVxTwitter est un nouveau bilan sur l&rsquo;usage de Twitter en simultan\u00e9 de la t\u00e9l\u00e9vision afin d&rsquo;analyser en d\u00e9tails les b\u00e9n\u00e9fices \u00e0 la fois du point de vue de l&rsquo;exp\u00e9rience utilisateur, diffuseur\/cha\u00eene et \u00e9galement annonceurs prenant part \u00e0 la conversation.<\/p>\n<p>L&rsquo;objectif est donc de mieux comprendre les motivations des individus dans l&rsquo;usage de Twitter et de la t\u00e9l\u00e9vision, ainsi que mieux appr\u00e9hender l&rsquo;efficacit\u00e9 de cette compl\u00e9mentarit\u00e9, puisque l&rsquo;usage de Twitter est de plus en plus fr\u00e9quent devant la t\u00e9l\u00e9vision.<\/p>\n<p><!--:--><!--:--><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 20px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Quelques enseignements de cette \u00e9tude #TVxTwitter :<\/p>\n<ul>\n<li>63% des utilisateurs de Twitter utilisent r\u00e9guli\u00e8rement le r\u00e9seau social en regardant la t\u00e9l\u00e9vision, contre 48% en 2014<\/li>\n<li>65% des internautes interrog\u00e9s estiment que tweeter en regardant la t\u00e9l\u00e9 rend le programme plus fun<\/li>\n<li>49% des internautes interrog\u00e9s ont d\u00e9j\u00e0 regard\u00e9 un programme parce qu&rsquo;il \u00e9tait en \u00ab\u00a0trending topic\u00a0\u00bb sujet le plus comment\u00e9 sur Twitter<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.twitter.com\/fr\/2016\/la-tv-augmentee-de-twitter-tvxtwitter\" target=\"_blank\" rel=\"noopener\">Plus d&rsquo;informations sur #TVxTwitter : la TV augment\u00e9e de Twitter<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cette \u00e9tude #TVxTwitter est un nouveau bilan sur l&rsquo;usage de Twitter en simultan\u00e9 de la t\u00e9l\u00e9vision afin d&rsquo;analyser.<\/p>","protected":false},"author":2,"featured_media":45771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[437,253,231,446,447,303],"class_list":["post-3217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-experience","tag-iligo","tag-reseaux-sociaux","tag-tv-augmenteee","tag-tvxtwitter","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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