{"id":3292,"date":"2017-01-09T11:29:29","date_gmt":"2017-01-09T10:29:29","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3292"},"modified":"2025-01-16T16:33:48","modified_gmt":"2025-01-16T15:33:48","slug":"emotion-score","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/emotion-score\/","title":{"rendered":"Emotion Score: Launch of an emotion measurement solution with Clear Channel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!--:en--><br \/>\n<!--:--><strong>Pour le compte de Clear Channel France, iligo a d\u00e9velopp\u00e9 une solution de mesure de l&rsquo;\u00e9motion : l&rsquo;Emotion Score. L&rsquo;approche permet de relier les \u00e9motions aux cr\u00e9ations et \u00e0 l&rsquo;efficacit\u00e9 publicitaire en OOH et DOOH.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>L&rsquo;\u00e9tude se base sur la technologie de la reconnaissance faciale (via webcam) crois\u00e9e avec les data d&rsquo;efficacit\u00e9 publicitaire. Concr\u00e8tement, les personnes participant \u00e0 l&rsquo;exp\u00e9rience regardent des contenus publicitaires, devant leur webcam, comme n&rsquo;importe quelle vid\u00e9o, de fa\u00e7on neutre. La technologie de reconnaissance faciale permet de collecter, mesurer et comparer en temps r\u00e9el les diff\u00e9rentes \u00e9motions suscit\u00e9es. Ces mesures passives sont ensuite analys\u00e9es pour d\u00e9terminer quelles \u00e9motions sont g\u00e9n\u00e9r\u00e9es par quelles cr\u00e9ations, et compar\u00e9es \u00e0 des r\u00e9sultats sciemment d\u00e9clar\u00e9s par les enqu\u00eat\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p>Lors d&rsquo;une premi\u00e8re enqu\u00eate online men\u00e9e aupr\u00e8s de 289 r\u00e9pondants, 16 cr\u00e9ations OOH et DOOH, de diff\u00e9rents formats, leur ont ainsi \u00e9t\u00e9 pr\u00e9sent\u00e9es afin d&rsquo;identifier les insights \u00e9motionnels. Il appara\u00eet notamment que la joie et le plaisir sont les \u00e9motions les plus pl\u00e9biscit\u00e9es en Communication<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pour le compte de Clear Channel France, iligo a d\u00e9velopp\u00e9 une solution de mesure de l&rsquo;\u00e9motion : l&rsquo;Emotion Score. <\/p>","protected":false},"author":2,"featured_media":45207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[245,208,203,472,355,253,292,365],"class_list":["post-3292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-clear-channel","tag-efficacite-publicitaire","tag-emotion","tag-emotion-score","tag-emotions","tag-iligo","tag-innovation","tag-solution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emotion Score, la solution de mesure de l&#039;\u00e9motion en OOH et DOOH<\/title>\n<meta name=\"description\" content=\"Relier les \u00e9motions \u00e0 la fois aux cr\u00e9ations publicitaires OOH et DOOH c&#039;est d\u00e9sormais possible avec l&#039;Emotion Score d&#039;iligo pour Clear Channel France.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/emotion-score\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emotion Score, la solution de mesure de l&#039;\u00e9motion en OOH et DOOH\" \/>\n<meta property=\"og:description\" content=\"Relier les \u00e9motions \u00e0 la fois aux cr\u00e9ations publicitaires OOH et DOOH c&#039;est d\u00e9sormais possible avec l&#039;Emotion Score d&#039;iligo pour Clear Channel France.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/emotion-score\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - 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