{"id":3331,"date":"2017-01-25T11:27:28","date_gmt":"2017-01-25T10:27:28","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3331"},"modified":"2025-01-16T16:30:10","modified_gmt":"2025-01-16T15:30:10","slug":"nouveaux-usages-mobiles","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/nouveaux-usages-mobiles\/","title":{"rendered":"La communication ext\u00e9rieure booste les nouveaux usages mobiles selon une \u00e9tude drive to web iligo pour Clear Channel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!--:en--><br \/>\n<!--:--><!--:fr--><\/p>\n<p><strong>La communication ext\u00e9rieure booste les nouveaux usages mobiles. C&rsquo;est ce que r\u00e9v\u00e8le l&rsquo;\u00e9tude <span style=\"color: #800080;\">drive to mobile<\/span> d&rsquo;iligo pour Clear Channel. En effet, \u00e0 l&rsquo;heure o\u00f9 les consommateurs sont de plus en plus mobiles et ultra-connect\u00e9s, l&rsquo;OOH est un v\u00e9ritable acc\u00e9l\u00e9rateur de fr\u00e9quentation des sites Web des marques et des annonceurs, notamment via le mobile.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #800080;\"><strong>Mobile et OOH : une convergence naturelle tout au long du parcours d&rsquo;achat<\/strong><\/span><br \/>\nAdapt\u00e9 aux nouveaux usages du mobile, l\u2019OOH, m\u00e9dia de la mobilit\u00e9, favorise le drive to mobile \u00e0 chaque \u00e9tape du parcours d\u2019achat.<\/li>\n<li><span style=\"color: #800080;\"><strong>S\u2019adapter aux nouveaux usages mobile pour booster le trafic sur les sites Web<\/strong><\/span><br \/>\nAmplifier la r\u00e9sonance et le rebond d\u2019une campagne de communication est devenu essentiel pour maximiser l\u2019achat effectif en mobilit\u00e9 en cr\u00e9ant du drive-to-web, du buzz et du rebond en ligne.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/01\/CommunicationExterieure-Drivetoweb.jpg.pdf\" target=\"_blank\" rel=\"noopener\">Retrouvez les r\u00e9sultats en infographie <\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La communication ext\u00e9rieure booste les nouveaux usages mobiles. C&rsquo;est ce que r\u00e9v\u00e8le l&rsquo;\u00e9tude drive to mobile d&rsquo;iligo pour Clear Channel. <\/p>","protected":false},"author":2,"featured_media":45195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[245,490,253,491,433],"class_list":["post-3331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-clear-channel","tag-drive-to-web","tag-iligo","tag-nouveaux-usages-mobiles","tag-ooh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La communication ext\u00e9rieure booste les nouveaux usages mobiles<\/title>\n<meta name=\"description\" content=\"Selon l&#039;\u00e9tude drive to web d&#039;iligo pour Clear Channel, la communication ext\u00e9rieure booste les nouveaux usages mobiles dans le parcours consommateur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/nouveaux-usages-mobiles\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La communication ext\u00e9rieure booste les nouveaux usages mobiles\" \/>\n<meta property=\"og:description\" content=\"Selon l&#039;\u00e9tude drive to web d&#039;iligo pour Clear Channel, la communication ext\u00e9rieure booste les nouveaux usages mobiles dans le parcours consommateur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/nouveaux-usages-mobiles\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-25T10:27:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T15:30:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/01\/clearChanel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@iligo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@iligo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/\"},\"author\":{\"name\":\"@iligo\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\"},\"headline\":\"La communication ext\u00e9rieure booste les nouveaux usages mobiles selon une \u00e9tude drive to web iligo pour Clear Channel\",\"datePublished\":\"2017-01-25T10:27:28+00:00\",\"dateModified\":\"2025-01-16T15:30:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/\"},\"wordCount\":193,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/clearChanel.jpg\",\"keywords\":[\"clear channel\",\"drive to web\",\"iligo\",\"nouveaux usages mobiles\",\"OOH\"],\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/\",\"name\":\"La communication ext\u00e9rieure booste les nouveaux usages mobiles\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/clearChanel.jpg\",\"datePublished\":\"2017-01-25T10:27:28+00:00\",\"dateModified\":\"2025-01-16T15:30:10+00:00\",\"description\":\"Selon l'\u00e9tude drive to web d'iligo pour Clear Channel, la communication ext\u00e9rieure booste les nouveaux usages mobiles dans le parcours consommateur.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/clearChanel.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/clearChanel.jpg\",\"width\":1100,\"height\":728,\"caption\":\"clearChanel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/nouveaux-usages-mobiles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La communication ext\u00e9rieure booste les nouveaux usages mobiles selon une \u00e9tude drive to web iligo pour Clear Channel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d&#039;\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\",\"name\":\"@iligo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"caption\":\"@iligo\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/iligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La communication ext\u00e9rieure booste les nouveaux usages mobiles","description":"Selon l'\u00e9tude drive to web d'iligo pour Clear Channel, la communication ext\u00e9rieure booste les nouveaux usages mobiles dans le parcours consommateur.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/nouveaux-usages-mobiles\/","og_locale":"en_GB","og_type":"article","og_title":"La communication ext\u00e9rieure booste les nouveaux usages mobiles","og_description":"Selon l'\u00e9tude drive to web d'iligo pour Clear Channel, la communication ext\u00e9rieure booste les nouveaux usages mobiles dans le parcours consommateur.","og_url":"https:\/\/www.iligo.fr\/en\/nouveaux-usages-mobiles\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2017-01-25T10:27:28+00:00","article_modified_time":"2025-01-16T15:30:10+00:00","og_image":[{"width":1100,"height":728,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/01\/clearChanel.jpg","type":"image\/jpeg"}],"author":"@iligo","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"@iligo","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/"},"author":{"name":"@iligo","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f"},"headline":"La communication ext\u00e9rieure booste les nouveaux usages mobiles selon une \u00e9tude drive to web iligo pour Clear Channel","datePublished":"2017-01-25T10:27:28+00:00","dateModified":"2025-01-16T15:30:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/"},"wordCount":193,"commentCount":0,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/01\/clearChanel.jpg","keywords":["clear channel","drive to web","iligo","nouveaux usages mobiles","OOH"],"articleSection":["Actualit\u00e9s"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/","url":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/","name":"La communication ext\u00e9rieure booste les nouveaux usages mobiles","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/01\/clearChanel.jpg","datePublished":"2017-01-25T10:27:28+00:00","dateModified":"2025-01-16T15:30:10+00:00","description":"Selon l'\u00e9tude drive to web d'iligo pour Clear Channel, la communication ext\u00e9rieure booste les nouveaux usages mobiles dans le parcours consommateur.","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/01\/clearChanel.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/01\/clearChanel.jpg","width":1100,"height":728,"caption":"clearChanel"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/nouveaux-usages-mobiles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"La communication ext\u00e9rieure booste les nouveaux usages mobiles selon une \u00e9tude drive to web iligo pour Clear Channel"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Market research and consulting agency","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f","name":"@iligo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","caption":"@iligo"},"url":"https:\/\/www.iligo.fr\/en\/author\/iligo\/"}]}},"views":2689,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/3331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=3331"}],"version-history":[{"count":0,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/3331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/45195"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=3331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=3331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=3331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}