{"id":3351,"date":"2017-01-31T10:35:45","date_gmt":"2017-01-31T09:35:45","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3351"},"modified":"2025-01-16T16:30:15","modified_gmt":"2025-01-16T15:30:15","slug":"altice-media-publicite-lexpress-score","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/altice-media-publicite-lexpress-score\/","title":{"rendered":"Altice M\u00e9dia Publicit\u00e9 croit en l’efficacit\u00e9 de la presse et le prouve avec L’Express Score d’iligo"},"content":{"rendered":"

<\/p>\n


\nDans sa volont\u00e9 de mesurer l’efficacit\u00e9 publicitaire, Altice M\u00e9dia Publicit\u00e9 lance L’Express Score<\/span>\u00a0en partenariat avec iligo.<\/strong><\/p>\n

Cette d\u00e9marche, qui a pour but d\u2019inscrire la r\u00e9gie dans une approche encore plus servicielle et experte vis-\u00e0-vis des ses agences et annonceurs partenaires, permettra dans un premier temps de mesurer en continu l\u2019efficacit\u00e9 des campagnes du magazine L\u2019EXPRESS et de son suppl\u00e9ment lifestyle L\u2019EXPRESS STYLES via un indicateur simple.<\/p>\n

L’Express Score<\/strong><\/span> est donc un indice de performance gloabal, regroupant 4 KPIs standards, \u00e0 savoir la reconnaissance, l’agr\u00e9ment, l’image de marque et la valeur incitative.<\/strong><\/p>\n

Une solution appliqu\u00e9e pour le moment \u00e0 L’EXPRESS aupr\u00e8s de 300 lecteurs et lectrices CSP+, et qui pourra par la suite \u00eatre \u00e9tendue \u00e0 d’autres marques du groupe. En effet, apr\u00e8s un enrichissement des benchmarks sectoriels, par format, et par cible, qui donneront des insights, LIBERATION sera le prochain titre mesur\u00e9.<\/p>\n

Plus d’informations sur L’Express Score<\/a>
\n<\/p>","protected":false},"excerpt":{"rendered":"

Dans sa volont\u00e9 de mesurer l’efficacit\u00e9 publicitaire, Altice M\u00e9dia Publicit\u00e9 lance L’Express Score en partenariat avec iligo.<\/p>","protected":false},"author":2,"featured_media":45189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[492,493,208,253,494,495,496,308],"class_list":["post-3351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-altice","tag-altice-media-publicite","tag-efficacite-publicitaire","tag-iligo","tag-lexpress-score","tag-liberation","tag-performances","tag-presse"],"yoast_head":"\nL'Express Score, l'efficacit\u00e9 publicitaire selon Altice M\u00e9dia Publicit\u00e9 et iligo<\/title>\n<meta name=\"description\" content=\"L'Express Score, l'efficacit\u00e9 publicitaire de la presse selon Altice M\u00e9dia Publicit\u00e9 et iligo. 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