{"id":3398,"date":"2017-02-08T15:00:17","date_gmt":"2017-02-08T14:00:17","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3398"},"modified":"2025-01-16T16:30:38","modified_gmt":"2025-01-16T15:30:38","slug":"iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/","title":{"rendered":"iligo met l&rsquo;\u00e9motion au coeur de l&rsquo;efficacit\u00e9 publicitaire pour AOL"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!--:en--><br \/>\n<!--:--><!--:fr--><\/p>\n<p><b>L&rsquo;\u00e9motion au c\u0153ur de l&rsquo;efficacit\u00e9 publicitaire. C&rsquo;est la caract\u00e9ristique de cette \u00e9tude men\u00e9e par iligo pour AOL, portant sur l&rsquo;impact \u00e9motionnel des publicit\u00e9s sur les consommateurs, d\u00e9voil\u00e9e \u00e0 l&rsquo;occasion de l&rsquo;inauguration des nouveaux locaux d&rsquo;AOL. Retour sur un protocole innovant et les insights.\u00a0<\/b><\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>Un protocole innovant<\/h4>\n<p>Le caract\u00e8re innovant de cette \u00e9tude repose sur le fait de mettre la mesure des \u00e9motions au c\u0153ur de l\u2019efficacit\u00e9 publicitaire, et de compl\u00e9ter celle-ci par des indicateurs de performances en d\u00e9claratif. Cette \u00e9tude allie donc mesure passive des 6 \u00e9motions via la reconnaissance faciale par webcam, et mesure d\u00e9clarative, pour une meilleure analyse des enseignements.<\/p>\n<p>&nbsp;<\/p>\n<h4>Des cas fran\u00e7ais et internationaux<\/h4>\n<p>Dans le cadre de cette \u00e9tude, 300 personnes ont \u00e9t\u00e9 expos\u00e9es \u00e0 8 spots publicitaires diffus\u00e9s en 2016 par des annonceurs fran\u00e7ais issus de secteurs vari\u00e9s. Les fronti\u00e8res de l\u2019internet allant bien au-del\u00e0 de l\u2019hexagone, le p\u00e9rim\u00e8tre de cette \u00e9tude a pris en compte des cas de publicit\u00e9s internationales, dans l\u2019optique d\u2019obtenir de plus riches enseignements en mati\u00e8re d\u2019impact \u00e9motionnel et d\u2019efficacit\u00e9 publicitaire.<\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>Des insights sur l&rsquo;efficacit\u00e9 publicitaire<\/h4>\n<ul style=\"list-style-type: disc;\">\n<li><strong>Les \u00e9motions permettent d\u2019optimiser le taux de compl\u00e9tion<\/strong> : il existe une corr\u00e9lation tr\u00e8s nette entre une r\u00e9ponse \u00e9motionnelle positive et le fait de visionner la vid\u00e9o publicitaire plus longtemps. Un enseignement important pour les annonceurs souhaitant optimiser l\u2019efficacit\u00e9 de leurs publicit\u00e9s commerciales.<\/li>\n<\/ul>\n<ul style=\"list-style-type: disc;\">\n<li><strong>Le lien entre \u00e9motion et m\u00e9morisation<\/strong> : les r\u00e9sultats montrent que les r\u00e9ponses \u00e9motionnelles aux annonces sont plus influentes sur l&rsquo;intention d\u2019achat d&rsquo;une personne que le contenu en lui-m\u00eame.<\/li>\n<\/ul>\n<ul style=\"list-style-type: disc;\">\n<li><strong>La joie est le premier \u00ab moteur \u00e9motionnel<\/strong> \u00bb : l\u2019\u00e9motion la plus repr\u00e9sent\u00e9e est la joie, dans 46 % des cas \u00e9tudi\u00e9s. Cr\u00e9er un lien \u00e9motionnel avec les acheteurs, tel doit \u00eatre l\u2019objectif premier des annonceurs.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.influencia.net\/fr\/actualites\/tendance,tendances,emotion-joie-dans-publicite,7073.html\" target=\"_blank\" rel=\"noopener\">Retrouvez plus de r\u00e9sultats de cette \u00e9tude sur INfluencia<\/a><br \/>\n<!--:--><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9motion au coeur de l&rsquo;efficacit\u00e9 publicitaire. C&rsquo;est la caract\u00e9ristique de cette \u00e9tude men\u00e9e par iligo pour AOL, portant sur l&rsquo;impact \u00e9motionnel des publicit\u00e9s sur les consommateurs, d\u00e9voil\u00e9e \u00e0 l&rsquo;occasion de l&rsquo;inauguration des nouveaux locaux d&rsquo;AOL. Retour sur un protocole innovant et les insights.\u00a0<\/p>","protected":false},"author":2,"featured_media":44712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316],"tags":[457,208,203,472,253],"class_list":["post-3398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","tag-aol","tag-efficacite-publicitaire","tag-emotion","tag-emotion-score","tag-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;\u00e9motion au coeur de l&#039;efficacit\u00e9 publicitaire selon une \u00e9tude iligo AOL<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9motion au coeur de l&#039;efficacit\u00e9 publicitaire selon une \u00e9tude iligo pour AOL, montrant l&#039;importance de la joie dans l&#039;impact des publicit\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9motion au coeur de l&#039;efficacit\u00e9 publicitaire selon une \u00e9tude iligo AOL\" \/>\n<meta property=\"og:description\" content=\"L&#039;\u00e9motion au coeur de l&#039;efficacit\u00e9 publicitaire selon une \u00e9tude iligo pour AOL, montrant l&#039;importance de la joie dans l&#039;impact des publicit\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-08T14:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T15:30:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/02\/Etude-iligo-banniere.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@iligo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@iligo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/\"},\"author\":{\"name\":\"@iligo\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\"},\"headline\":\"iligo met l&rsquo;\u00e9motion au coeur de l&rsquo;efficacit\u00e9 publicitaire pour AOL\",\"datePublished\":\"2017-02-08T14:00:17+00:00\",\"dateModified\":\"2025-01-16T15:30:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/\"},\"wordCount\":368,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Etude-iligo-banniere.jpg\",\"keywords\":[\"aol\",\"efficacit\u00e9 publicitaire\",\"\u00e9motion\",\"Emotion Score\",\"iligo\"],\"articleSection\":[\"Actualit\u00e9s\",\"\u00c9tudes\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/\",\"name\":\"L'\u00e9motion au coeur de l'efficacit\u00e9 publicitaire selon une \u00e9tude iligo AOL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Etude-iligo-banniere.jpg\",\"datePublished\":\"2017-02-08T14:00:17+00:00\",\"dateModified\":\"2025-01-16T15:30:38+00:00\",\"description\":\"L'\u00e9motion au coeur de l'efficacit\u00e9 publicitaire selon une \u00e9tude iligo pour AOL, montrant l'importance de la joie dans l'impact des publicit\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Etude-iligo-banniere.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Etude-iligo-banniere.jpg\",\"width\":1100,\"height\":728,\"caption\":\"Etude iligo banniere\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iligo met l&rsquo;\u00e9motion au coeur de l&rsquo;efficacit\u00e9 publicitaire pour AOL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d&#039;\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\",\"name\":\"@iligo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"caption\":\"@iligo\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/iligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'\u00e9motion au coeur de l'efficacit\u00e9 publicitaire selon une \u00e9tude iligo AOL","description":"L'\u00e9motion au coeur de l'efficacit\u00e9 publicitaire selon une \u00e9tude iligo pour AOL, montrant l'importance de la joie dans l'impact des publicit\u00e9s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/","og_locale":"en_GB","og_type":"article","og_title":"L'\u00e9motion au coeur de l'efficacit\u00e9 publicitaire selon une \u00e9tude iligo AOL","og_description":"L'\u00e9motion au coeur de l'efficacit\u00e9 publicitaire selon une \u00e9tude iligo pour AOL, montrant l'importance de la joie dans l'impact des publicit\u00e9s.","og_url":"https:\/\/www.iligo.fr\/en\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2017-02-08T14:00:17+00:00","article_modified_time":"2025-01-16T15:30:38+00:00","og_image":[{"width":1100,"height":728,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/02\/Etude-iligo-banniere.jpg","type":"image\/jpeg"}],"author":"@iligo","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"@iligo","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/"},"author":{"name":"@iligo","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f"},"headline":"iligo met l&rsquo;\u00e9motion au coeur de l&rsquo;efficacit\u00e9 publicitaire pour AOL","datePublished":"2017-02-08T14:00:17+00:00","dateModified":"2025-01-16T15:30:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/"},"wordCount":368,"commentCount":1,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/02\/Etude-iligo-banniere.jpg","keywords":["aol","efficacit\u00e9 publicitaire","\u00e9motion","Emotion Score","iligo"],"articleSection":["Actualit\u00e9s","\u00c9tudes"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/","url":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/","name":"L'\u00e9motion au coeur de l'efficacit\u00e9 publicitaire selon une \u00e9tude iligo AOL","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/02\/Etude-iligo-banniere.jpg","datePublished":"2017-02-08T14:00:17+00:00","dateModified":"2025-01-16T15:30:38+00:00","description":"L'\u00e9motion au coeur de l'efficacit\u00e9 publicitaire selon une \u00e9tude iligo pour AOL, montrant l'importance de la joie dans l'impact des publicit\u00e9s.","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/02\/Etude-iligo-banniere.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/02\/Etude-iligo-banniere.jpg","width":1100,"height":728,"caption":"Etude iligo banniere"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/iligo-met-lemotion-coeur-de-lefficacite-publicitaire-aol\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"iligo met l&rsquo;\u00e9motion au coeur de l&rsquo;efficacit\u00e9 publicitaire pour AOL"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Agence d&#039;\u00e9tudes et conseil marketing","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f","name":"@iligo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","caption":"@iligo"},"url":"https:\/\/www.iligo.fr\/en\/author\/iligo\/"}]}},"views":5679,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/3398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=3398"}],"version-history":[{"count":0,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/3398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/44712"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=3398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=3398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=3398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}