{"id":3473,"date":"2017-04-20T16:54:51","date_gmt":"2017-04-20T14:54:51","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3473"},"modified":"2025-01-16T16:31:07","modified_gmt":"2025-01-16T15:31:07","slug":"nouvelles-recompenses-pour-iligo-aux-trophees-etudes-innovations-2017","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/nouvelles-recompenses-pour-iligo-aux-trophees-etudes-innovations-2017\/","title":{"rendered":"Nouvelles r\u00e9compenses pour iligo aux Troph\u00e9es \u00c9tudes &amp; Innovations 2017"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Apr\u00e8s 8 Troph\u00e9es lors de la premi\u00e8re \u00e9dition des Troph\u00e9es Etudes &amp; Innovations Offremedia et Syntec Etudes en 2016, iligo remporte 3 nouveaux troph\u00e9es dont l&rsquo;Etude Innovante de l&rsquo;ann\u00e9e, pour cette seconde \u00e9dition. Avec un total de 11 prix sur 2016\/2017, iligo devient l&rsquo;institut le plus r\u00e9compens\u00e9.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Cette reconnaissance du march\u00e9 souligne :<\/p>\n<ul>\n<li>notre <strong>positionnement\u00a0d\u2019agence d\u2019\u00e9tude<\/strong>: apporter du conseil en r\u00e9pondant \u00e0 des probl\u00e9matiques de fa\u00e7on intelligible, op\u00e9rationnelle et souvent hybride<\/li>\n<li>notre volont\u00e9 de mettre <strong>l\u2019innovation au centre de nos r\u00e9flexions<\/strong>: iligo est d\u2019ailleurs la seule agence d\u2019\u00e9tude \u00e0 faire partie des 500 entreprises de la Tech Fran\u00e7aise 2017<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"border-color: #333333;width: 100%;border-width: 1px;margin-top: 50px;margin-bottom: 50px\"><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 class=\"category-title\"><span style=\"color: #6b0b6c;\">ETUDE DE L&rsquo;ANNEE &amp; TROPH\u00c9E OR \/ M\u00e9dia et Audience<\/span><\/h3>\n<h4 class=\"category-title\">#TVxTwitter : les nouvelles interactions TV et Twitter<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"600\" height=\"253\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/04\/TVxTwitter-iligo-Twitter-e1492776660159.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"TVxTwitter iligo Twitter e1492776660159\" title=\"TVxTwitter iligo Twitter e1492776660159\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/04\/TVxTwitter-iligo-Twitter-e1492776660159.jpg 600w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/04\/TVxTwitter-iligo-Twitter-e1492776660159-300x127.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Lors de la <strong>2\u00e8me \u00e9dition des Troph\u00e9es Etudes &amp; Innovation<\/strong> by Offremedia et Syntec Etudes, iligo remporte 3 r\u00e9compenses 2017 pour (\u00e9tude de l\u2019ann\u00e9e et 2 troph\u00e9es Or) qui font d\u2019iligo l\u2019institut le plus prim\u00e9 sur les \u00e9tudes et les innovations sur 2016 et 2017 !<\/p>\n<ul style=\"list-style-type: disc;\">\n<li><strong>Etude de l\u2019ann\u00e9e et Troph\u00e9e Or \u00ab Media et Audience \u00bb pour l\u2019\u00e9tude #TVxTWITTER :<\/strong> un protocole d\u2019\u00e9tude hybride sur les nouvelles int\u00e9ractions TV et Twitter.<\/li>\n<li><strong>Troph\u00e9e Or pour la \u00ab Qualit\u00e9 des d\u00e9livrables \u00bb pour l\u2019Expertise LAB by Mondadori :<\/strong> 1er Lab d&rsquo;open innovation collaboratif et multi-temporel qui m\u00eale informations real time et temps long de la r\u00e9flexion.<\/li>\n<\/ul>\n<p>Cette reconnaissance du march\u00e9 souligne<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>notre positionnement d\u2019agence d\u2019\u00e9tude : apporter du conseil en r\u00e9pondant \u00e0 des probl\u00e9matiques de fa\u00e7on intelligible, op\u00e9rationnelle et souvent hybride<\/li>\n<li>notre volont\u00e9 de mettre l\u2019innovation au centre de nos r\u00e9flexions : iligo est d\u2019ailleurs la seule agence d\u2019\u00e9tude \u00e0 faire partie des 500 entreprises de la Tech Fran\u00e7aise 2017<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Retrouvez plus d&rsquo;informations sur l&rsquo;\u00e9tude <a href=\"https:\/\/www.iligo.fr\/en\/tvxtwitter-trophees-etudes-innovations\/\" target=\"_blank\" rel=\"noopener noreferrer\">#TVxTwitter<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3 class=\"category-title\"><span style=\"color: #6b0b6c;\">TROPH\u00c9E OR \/ Qualit\u00e9 des d\u00e9livrables<\/span><\/h3>\n<h4 class=\"category-title\">\u00ab\u00a0Une plateforme d&rsquo;Open Innovation pour int\u00e9grer les \u00e9tudes \u00e0 une r\u00e9flexion collaborative et multi temporelle\u00a0\u00bb<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"520\" height=\"107\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/04\/ExpertiseLab.png\" class=\"vc_single_image-img attachment-full\" alt=\"ExpertiseLab\" title=\"ExpertiseLab\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/04\/ExpertiseLab.png 520w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/04\/ExpertiseLab-300x62.png 300w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"edgtf-separator-holder clearfix  edgtf-separator-center edgtf-separator-normal\">\n\t<div class=\"edgtf-separator\" style=\"margin-top: 10px;margin-bottom: 10px\"><\/div>\n<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Notre objectif est de replacer les \u00e9tudes au centre de l\u2019expertise marketing et leur donner un r\u00f4le de catalyseur d\u2019expertise\u00a0en les faisant constamment dialoguer avec d\u2019autres visions ou types de contenus (veille, tendances, experts\u2026).<\/p>\n<p>&nbsp;<\/p>\n<p>Dans cette logique, iligo d\u00e9veloppe pour Mondadori une plateforme digitale regroupant \u00e9tudes et contenus in\u00e9dits sous des formes vari\u00e9es (chiffres cl\u00e9s, infographies, interviews, vid\u00e9os, veille\u2026). Cette plateforme digitale d\u00e9cloisonne les \u00e9tudes et les positionne comme une ouverture \u00e0 une expertise plus globale (multi-visions et multi-exp\u00e9riences), plus profonde (poursuite de la r\u00e9flexion apr\u00e8s l\u2019\u00e9tude), plus instantan\u00e9e (compl\u00e9ments constamment int\u00e9gr\u00e9s) et plus collaborative (multi-contributeurs).<\/p>\n<p>&nbsp;<\/p>\n<p>En proposant un accompagnement sur le fonds (\u00e9tudes, curation, veille\u2026) et la forme (plateforme digitale, infographie, interviews, vid\u00e9os\u2026), iligo r\u00e9pond aux attentes d\u2019Anne Philip, Head of Marketing, Communication &amp; Ad Services de <strong>Mondadori Publicit\u00e9<\/strong><\/p>\n<p>\u00ab\u00a0Aujourd\u2019hui les attentes en mati\u00e8re d\u2019\u00e9tudes ont chang\u00e9. Il est n\u00e9cessaire de :<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>D\u00e9crypter les tendances autrement \u00e0 la fois \u00e0 travers des long-term studies et des short-term stories<\/li>\n<li>Avec des \u00e9tudes hybrides et des formats audacieux (Newsletters, site, Interviews, vid\u00e9os, trend reports\u2026) afin d\u2019\u00eatre dans le collaboratif et l\u2019interactif sur tous les points de contacts : social, relais BtoB, data, emails, com\u2026\u00a0\u00bb<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Site <a href=\"http:\/\/www.expertiselabbymondadori.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">ExpertiseLab<\/a> by Mondadori Publicit\u00e9<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s 8 Troph\u00e9es lors de la premi\u00e8re \u00e9dition des Troph\u00e9es Etudes &#038; Innovations Offremedia et Syntec Etudes en 2016, iligo remporte 3 nouveaux troph\u00e9es dont l&rsquo;Etude Innovante de l&rsquo;ann\u00e9e, pour cette seconde \u00e9dition. Avec un total de 11 prix sur 2016\/2017, iligo devient l&rsquo;institut le plus r\u00e9compens\u00e9.<\/p>","protected":false},"author":2,"featured_media":45182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,400,2888],"tags":[292,392,394,395],"class_list":["post-3473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-iligo","category-references","tag-innovation","tag-offremedias","tag-syntec","tag-trophee-etudes-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Nouvelles r\u00e9compenses pour iligo aux Troph\u00e9es \u00c9tudes &amp; Innovations 2017<\/title>\n<meta name=\"description\" content=\"iligo remporte 3 nouveaux Troph\u00e9es \u00c9tudes &amp; Innovations 2017 dont l\u2019\u00c9tude Innovante de l\u2019ann\u00e9e avec #TVxTwitter pour Twitter France !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/nouvelles-recompenses-pour-iligo-aux-trophees-etudes-innovations-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | Nouvelles r\u00e9compenses pour iligo aux Troph\u00e9es \u00c9tudes &amp; 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