{"id":3571,"date":"2017-06-14T09:56:29","date_gmt":"2017-06-14T08:56:29","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3571"},"modified":"2025-01-16T16:31:31","modified_gmt":"2025-01-16T15:31:31","slug":"innology-le-barometre-de-linnovation","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/innology-le-barometre-de-linnovation\/","title":{"rendered":"Innology, the barometer dedicated to consumers' perception of innovation"},"content":{"rendered":"
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\nPremier enseignement d’innology, le barom\u00e8tre de l’innovation : des attentes fortes (93% se disent int\u00e9ress\u00e9s par l\u2019innovation), en priorit\u00e9 pour l\u2019innovation qui simplifie le quotidien et\/ou qui est utile \u00e0 la soci\u00e9t\u00e9.\u00a0<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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iligo<\/strong>, agence d\u2019\u00e9tudes, et RELOAD<\/strong>, cabinet de consulting et de formation, lancent innology, le barom\u00e8tre de l’innovation<\/strong>. Une \u00e9tude r\u00e9alis\u00e9e en partenariat \u00a0qui analyse la perception de l\u2019innovation, par les consommateurs urbains. Leur conviction, l\u2019innovation est aujourd\u2019hui clef dans le marketing, il est urgent \u00a0d\u2019analyser la r\u00e9alit\u00e9 des attentes des consommateurs.<\/p>\n

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L\u2019innovation n\u2019est plus une th\u00e9matique r\u00e9serv\u00e9e aux experts et quelques technovores, elle fait d\u00e9sormais partie du quotidien. Il est donc l\u00e9gitime de s\u2019interroger aujourd\u2019hui sur la place de l\u2019innovation dans l\u2019esprit des consommateurs. Les innovations ont-t-elles perdu de leur substance fantasmagorique\u00a0? Est-ce le b\u00e9n\u00e9fice concret d\u2019un produit innovant qui pr\u00e9vaut lorsqu\u2019il est question d\u2019achat\u00a0? Pour quelles innovations d\u2019avenir l\u2019app\u00e9tence des consommateurs est-elle la plus forte\u00a0?<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Voici quelques enseignements innology, le barom\u00e8tre de l’innovation pour lutter contre quelques id\u00e9es re\u00e7ues\u00a0:<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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L\u2019innovation est loin d\u2019\u00eatre r\u00e9serv\u00e9e aux initi\u00e9s<\/u><\/strong>, il y a en effet un int\u00e9r\u00eat tr\u00e8s fort de la part de de l\u2019ensemble des consommateurs (93% se disent \u00eatre int\u00e9ress\u00e9s<\/em> par l\u2019innovation<\/u><\/strong>)<\/u>. Et notamment sur les segments plus \u00e2g\u00e9s (65 ans et +), qui apparaissent comme les plus int\u00e9ress\u00e9s par l\u2019innovation (61% d\u2019entre eux sont tr\u00e8s int\u00e9ress\u00e9s<\/em>).<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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L\u2019innovation est souvent associ\u00e9e \u00e0 l\u2019invention de technologies nouvelles (la 3D, la r\u00e9alit\u00e9 virtuelle\u2026), pourtant pr\u00e8s de 60% des consommateurs consid\u00e8rent qu\u2019une innovation n\u2019est pas principalement technologique<\/u><\/strong>. Dans l\u2019imaginaire collectif, l\u2019innovation s\u2019av\u00e8re plut\u00f4t \u00eatre une am\u00e9lioration du quotidien pour 1 personne sur 2.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Le traitement de l\u2019innovation dans les m\u00e9dias est souvent spectaculaire, avec des innovations fascinantes qui promettent une exp\u00e9rience nouvelle et divertissante. Pourtant, l\u2019\u00e9tude montre que les attentes des consommateurs sont tr\u00e8s pragmatiques\u00a0: on attend avant tout d\u2019une innovation qu\u2019elle nous simplifie le quotidien (62% des r\u00e9pondants)<\/u>.<\/strong> Les notions d\u2019originalit\u00e9 et de divertissement arrivent en derni\u00e8re position (respectivement 25% et 18% des r\u00e9ponses cit\u00e9es).<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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La fonction id\u00e9ale d\u2019une innovation pour demain se rapporte au collectif plus qu\u2019\u00e0 l\u2019individu lui-m\u00eame de mani\u00e8re g\u00e9n\u00e9rale\u00a0: le consommateur fait pr\u00e9valoir la pr\u00e9servation des ressources naturelles (63%) et la r\u00e9duction des in\u00e9galit\u00e9s (49%).<\/u><\/strong> Les innovations dont on entend \u00e9norm\u00e9ment parler (l\u2019intelligence artificielle, la robotique, les v\u00e9hicules autonomes) sont moins pl\u00e9biscit\u00e9es que des innovations en termes d\u2019\u00e9nergie alternatives, d\u2019impression 3D de tissus organiques et de bio-ing\u00e9nierie.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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L\u2019int\u00e9gration des innovations dans le marketing de chaque march\u00e9 est complexe. innology, le barom\u00e8tre de l’innovation vous apporte des premi\u00e8res clefs de lecture.<\/strong><\/p>\n

Enqu\u00eate r\u00e9alis\u00e9e en ligne du 18 mai au 5 juin 2017 selon la m\u00e9thode des quotas aupr\u00e8s d\u2019un \u00e9chantillon de 822 individus repr\u00e9sentatifs de la population fran\u00e7aise urbaine.<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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RELOAD<\/a> est un cabinet de consulting et de formation fond\u00e9 par Yves Sim\u00e9on et Fr\u00e9d\u00e9ric Cavazza, sp\u00e9cialis\u00e9 dans la transformation. Sa mission\u00a0 est de permettre aux marques et aux organisations d\u2019acc\u00e9l\u00e9rer la transformation<\/strong> de leur marketing <\/strong>en\u00a0 leur fournissant l\u2019ing\u00e9nierie n\u00e9cessaire<\/strong> \u00e0 leur mutation : analyses, outils, m\u00e9thodes, benchmarks et parcours de formation<\/p>\n

Contact\u00a0RELOAD : Yves Simeon\u00a0 – 06 03 34 60 45<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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ILIGO<\/a> est une agence d’\u00e9tudes et de conseil marketing<\/strong> dedicated to compr\u00e9hension des comportements <\/strong>de consommation et \u00e0 la mesure des leviers marketing <\/strong><\/p>\n

iligo se d\u00e9finit dans ce cadre comme une Research Agency<\/strong>. Research<\/strong>, car il s’agit de produire des recommandations op\u00e9rationnelles<\/strong> en s’appuyant sur des donn\u00e9es fiables, des observations tant quantitatives que qualitatives. Mais la donn\u00e9e n\u2019est qu\u2019un moyen pas une fin en soi. Agency<\/strong>, car consulting<\/strong>, notamment d’un point de vue strat\u00e9gique, est une composante des missions d\u2019iligo<\/p>\n

Contact Iligo\u00a0: Kevin Sdrigotti \u2013 kevin.sdrigotti@iligo.fr<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

iligo, agence d\u2019\u00e9tudes, et RELOAD, cabinet de consulting et de formation, lancent innology, le barom\u00e8tre de l’innovation. Une \u00e9tude r\u00e9alis\u00e9e en partenariat \u00a0qui analyse la perception de l\u2019innovation, par les consommateurs urbains. Leur conviction, l\u2019innovation est aujourd\u2019hui clef dans le marketing, il est urgent \u00a0d\u2019analyser la r\u00e9alit\u00e9 des attentes des consommateurs.<\/p>","protected":false},"author":2,"featured_media":44498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[465,217,514,292,515,516],"class_list":["post-3571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-465","tag-barometre","tag-innology","tag-innovation","tag-reload","tag-vivatech"],"yoast_head":"\ninnology, le barom\u00e8tre de l'innovation par Reload et iligo<\/title>\n<meta name=\"description\" content=\"innology, le barom\u00e8tre de l'innovation par Reload et iligo qui interroge sur la place de l'innovation dans l'esprit des consommateurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/innology-le-barometre-de-linnovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"innology, le barom\u00e8tre de l'innovation par Reload et iligo\" \/>\n<meta property=\"og:description\" content=\"innology, le barom\u00e8tre de l'innovation par Reload et iligo qui interroge sur la place de l'innovation dans l'esprit des consommateurs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/innology-le-barometre-de-linnovation\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - 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