{"id":3681,"date":"2017-10-10T15:45:08","date_gmt":"2017-10-10T14:45:08","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3681"},"modified":"2025-01-16T16:19:51","modified_gmt":"2025-01-16T15:19:51","slug":"paper-emotions","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/paper-emotions\/","title":{"rendered":"Paper Emotions, pr\u00e9sentation en avant-premi\u00e8re lors de l&rsquo;IREP Forum"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Paper Emotions, l\u2019\u00e9tude permettant d\u2019optimiser les contenus de communication par l\u2019hybridation des mesures. C\u2019est ce mardi 17 octobre lors de l\u2019<a href=\"http:\/\/print.thebestdocument.com\/readermaster\/59b64ac69e023\" target=\"_blank\" rel=\"noopener\">IREP Forum<\/a> qu\u2019iligo et Mediapost Publicit\u00e9 pr\u00e9senteront en avant-premi\u00e8re les r\u00e9sultats de l\u2019\u00e9tude Paper Emotions.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Si l\u2019importance des <strong>\u00e9motions dans l\u2019impact des campagnes de publicit\u00e9<\/strong> ne fait plus d\u00e9bat, leur mesure n\u2019en reste pas moins complexe. Mediapost Publicit\u00e9 et iligo ont mis en place une <strong>d\u00e9marche hybride m\u00ealant plusieurs techniques compl\u00e9mentaires<\/strong> : intelligence artificielle, eye-tracking et test en conditions r\u00e9elles chez l\u2019individu. Les r\u00e9sultats de l\u2019\u00e9tude Paper Emotions portant sur les courriers publicitaires seront pr\u00e9sent\u00e9s en avant-premi\u00e8re lors de l\u2019IREP Forum !<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plus largement, cette nouvelle \u00e9dition de <strong>l\u2019IREP Forum<\/strong> portera sur les <strong>\u00ab\u00a0grandes man\u0153uvres dans les data, et demain l\u2019intelligence artificielle\u00a0!\u00a0\u00bb<\/strong>, et sur l\u2019optimisation des contenus de communication par l\u2019hybridation des mesures avec <strong>l\u2019\u00e9tude Paper Emotions.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"300\" height=\"134\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/10\/Capture-1-300x134-1-300x134.jpg\" class=\"vc_single_image-img attachment-medium\" alt=\"Capture 1 300x134 1\" title=\"Capture 1 300x134 1\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Rendez-vous mardi 17 octobre \u00e0 12h10 lors de l&rsquo;<a href=\"http:\/\/print.thebestdocument.com\/readermaster\/59b64ac69e023\" target=\"_blank\" rel=\"noopener\">IREP Forum<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Paper Emotions, l\u2019\u00e9tude permettant d\u2019optimiser les contenus de communication par l\u2019hybridation des mesures. C\u2019est ce mardi 17 octobre lors de l\u2019IREP Forum qu\u2019iligo et Mediapost Publicit\u00e9 pr\u00e9senteront en avant-premi\u00e8re les r\u00e9sultats de l\u2019\u00e9tude Paper Emotions.<\/p>","protected":false},"author":2,"featured_media":44647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316],"tags":[252,355,227,253,530,310,441,299,531,532,533],"class_list":["post-3681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","tag-efficacite","tag-emotions","tag-eye-tracking","tag-iligo","tag-intelligence-artificielle","tag-irep","tag-irep-forum","tag-mediapost","tag-mediapost-publicite","tag-paper-emotions","tag-resultats-etude"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paper Emotions, pr\u00e9sentation en avant-premi\u00e8re lors de l&#039;IREP Forum<\/title>\n<meta name=\"description\" content=\"Paper Emotions, l\u2019\u00e9tude permettant d\u2019optimiser les contenus de communication par l\u2019hybridation des mesures en pr\u00e9sentation lors de l&#039;IREP Forum\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/paper-emotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paper Emotions, pr\u00e9sentation en avant-premi\u00e8re lors de l&#039;IREP Forum\" \/>\n<meta property=\"og:description\" content=\"Paper Emotions, l\u2019\u00e9tude permettant d\u2019optimiser les contenus de communication par l\u2019hybridation des mesures en pr\u00e9sentation lors de l&#039;IREP Forum\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/paper-emotions\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - 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