{"id":3817,"date":"2017-11-09T20:23:33","date_gmt":"2017-11-09T19:23:33","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3817"},"modified":"2025-01-16T16:20:02","modified_gmt":"2025-01-16T15:20:02","slug":"cameleon-2-letude-comparative-de-lefficacite-tv-video-online-evolue-publicis-media","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/cameleon-2-letude-comparative-de-lefficacite-tv-video-online-evolue-publicis-media\/","title":{"rendered":"iligo compares the video effectiveness of 19 advertising formats for Publicis Media"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Deux ans apr\u00e8s le succ\u00e8s de la <a href=\"https:\/\/www.iligo.fr\/en\/cameleon-la-premiere-etude-comparative-de-lefficacite-tv-et-video-online-by-iligo\/\" target=\"_blank\" rel=\"noopener\">premi\u00e8re \u00e9dition de Cam\u00e9l\u00e9on<\/a>, la toute premi\u00e8re\u00a0\u00e9tude comparative de\u00a0l&rsquo;efficacit\u00e9 vid\u00e9o est de retour. Apr\u00e8s de nombreuses pr\u00e9sentations en France et \u00e0 l&rsquo;\u00e9tranger, et diff\u00e9rents prix et troph\u00e9es, Publicis Media a de nouveau r\u00e9uni ses diff\u00e9rents partenaires et fait appel une nouvelle fois \u00e0 iligo pour mener et enrichir cette seconde \u00e9dition.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Dans le prolongement de l&rsquo;\u00e9tude faite en 2015, la m\u00e9thodologie reste toute aussi innovante par l&rsquo;utilisation des conditions r\u00e9elles simul\u00e9es, appliqu\u00e9e\u00a0 sur trois cr\u00e9ations publicitaires, 19 formats diff\u00e9rents\u00a0 et plus de 7 500 interview\u00e9s.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Par ailleurs, elle vient s&rsquo;enrichir de plusieurs nouveaut\u00e9s, renfor\u00e7ant ainsi le p\u00e9rim\u00e8tre et la cr\u00e9dibilit\u00e9 de l&rsquo;\u00e9tude : les formats aux normes de standard IAB, le cin\u00e9ma, le format mobile 6 secondes, ainsi que les pr\u00e9-rolls des r\u00e9seaux sociaux. Avec un total de<strong> 19 formats test\u00e9s, Cam\u00e9l\u00e9on 2<\/strong> <strong>est l&rsquo;une des plus fortes initiatives sur le march\u00e9 des \u00e9tudes en France et \u00e0 l&rsquo;international sur l&rsquo;efficacit\u00e9 vid\u00e9o.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/Cameleon2-nouveautes-1-1024x575.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"Cameleon2 nouveautes 1\" title=\"Cameleon2 nouveautes 1\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/Cameleon2-nouveautes-1-1024x575.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/Cameleon2-nouveautes-1-300x168.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/Cameleon2-nouveautes-1-768x431.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/Cameleon2-nouveautes-1-700x393.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/Cameleon2-nouveautes-1.jpg 1133w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote><p>\nC\u2019est une \u00e9tude cruciale pour le d\u00e9veloppement de strat\u00e9gies vid\u00e9os qui r\u00e9pondent aux objectifs marketing des campagnes, en compl\u00e9ment des autres \u00e9tudes d\u00e9j\u00e0 men\u00e9es sur la couverture, l\u2019impact du capital des marques, et d\u2019autres variables note Gautier Picquet, Pr\u00e9sident de Publicis Media.\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Enfin, cette seconde \u00e9dition de Cam\u00e9l\u00e9on a aussi int\u00e9gr\u00e9 une mesure d&rsquo;exposition aux publicit\u00e9s diffus\u00e9es, en partenariat avec <strong>IAS (Integral Ad Science)<\/strong>.\u00a0Cette mesure permet d\u2019observer les r\u00e9sultats filtr\u00e9s selon leur niveau de visibilit\u00e9.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Retrouvez le Communiqu\u00e9 de Presse de <a href=\"https:\/\/lion.app.box.com\/s\/ca1gn6alcg1cu2chv0lafq4kqd5smh7d\" target=\"_blank\" rel=\"noopener\">Publicis Media<\/a><\/strong><\/p>\n<p><strong>et les principaux enseignements de l&rsquo;\u00e9tude sur <a href=\"http:\/\/www.e-marketing.fr\/Thematique\/media-1093\/Breves\/Quels-sont-formats-video-plus-efficaces-322795.htm#yoTzjH84DJF5U6Hh.97\" target=\"_blank\" rel=\"noopener\">eMarketing.fr<\/a><\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Deux ans apr\u00e8s le succ\u00e8s de la premi\u00e8re \u00e9dition de Cam\u00e9l\u00e9on, la toute premi\u00e8re \u00e9tude comparative de l\u2019efficacit\u00e9 vid\u00e9o est de retour. Apr\u00e8s de nombreuses pr\u00e9sentations en France et \u00e0 l\u2019\u00e9tranger, et diff\u00e9rents prix et troph\u00e9es, Publicis Media a de nouveau r\u00e9uni ses diff\u00e9rents partenaires et fait appel une nouvelle fois \u00e0 iligo pour mener et enrichir cette seconde \u00e9dition.<\/p>","protected":false},"author":2,"featured_media":44484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[201],"tags":[1171,1173,1175,1177,1179,1181,1183,429],"class_list":["post-3817","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-actualites","tag-cameleon","tag-efficacite-publicite","tag-formats-videos","tag-ias","tag-publicis","tag-publicis-media","tag-videos","tag-vol","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cam\u00e9l\u00e9on 2, l&#039;\u00e9tude comparative de l&#039;efficacit\u00e9 TV et vid\u00e9o online de retour<\/title>\n<meta name=\"description\" content=\"Pour cette seconde \u00e9dition de Cam\u00e9l\u00e9on 2, iligo m\u00e8ne pour Publicis M\u00e9dia, une nouvelle comparaison de l&#039;efficacit\u00e9 de 19 formats vid\u00e9os online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/cameleon-2-letude-comparative-de-lefficacite-tv-video-online-evolue-publicis-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cam\u00e9l\u00e9on 2, l&#039;\u00e9tude comparative de l&#039;efficacit\u00e9 TV et vid\u00e9o online de retour\" \/>\n<meta property=\"og:description\" content=\"Pour cette seconde \u00e9dition de Cam\u00e9l\u00e9on 2, iligo m\u00e8ne pour Publicis M\u00e9dia, 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