{"id":44053,"date":"2017-09-28T08:28:25","date_gmt":"2017-09-28T07:28:25","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=3633"},"modified":"2025-01-16T16:19:41","modified_gmt":"2025-01-16T15:19:41","slug":"morning-impact-nextregie-2","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/morning-impact-nextregie-2\/","title":{"rendered":"NextR\u00e9gie lance l&rsquo;\u00e9tude Morning Impact en collaboration avec iligo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><!--:en--><\/p>\n<p><!--:--><br \/>\n<!--:fr--><strong>Morning Impact &#8211; Les fran\u00e7ais plus r\u00e9ceptifs \u00e0 la publicit\u00e9 le matin. En effet, pour 51% des Fran\u00e7ais, le matin est le cr\u00e9neau sur lequel ils sont le plus attentifs aux publicit\u00e9s. C&rsquo;est l&rsquo;un des insights forts qui ressort de\u00a0<\/strong><strong>cette nouvelle collaboration entre iligo et NextR\u00e9gie \u00e0 travers l&rsquo;\u00e9tude Morning Impact.\u00a0<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Dans quelles dispositions sommes-nous le matin ? Pour quelles applications m\u00e9morielles et avec quelle efficacit\u00e9 publicitaire ? Cette \u00e9tude iligo pour NextR\u00e9gie a permis de faire remonter des insights forts sur cet instant qui incarne tant un carrefour d&rsquo;audience aux probl\u00e9matiques cl\u00e9s, que des tendances soci\u00e9tales \u00e9mergentes. Morning Impact s&rsquo;est construit \u00e0 la fois sur une recherche fondamentale et sur un terrain d&rsquo;\u00e9tude de 1000 personnes sur la perception des Fran\u00e7ais \u00e0 ce sujet.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"edgtf-pie-chart-holder edgtf-small_pie\">\n\t<div class=\"edgtf-percentage\" data-percent=\"80%\" data-trackcolor=\"#c02a86\" data-barcolor=\"#c02a86\" data-linewidth=\"4\">\n\t\t<span class=\"edgtf-to-counter\" style=\"color: #c02a86;font-size: 40px\">\n\t\t\t<span class=\"edgtf-to-counter-inner\">\n\t\t\t\t80%\t\t\t<\/span>\t\n\t\t<\/span>\n\t<\/div>\n\t<div class=\"edgtf-pie-chart-text\" >\n\t\t\t\t\t\n\t\t\t\t\t<p >des Fran\u00e7ais d\u00e9clarent se sentir en bonne condition pour m\u00e9moriser une nouvelle information le matin<\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/09\/logo-Next-Regie-tt-width-190-height-190-fill-0-crop-0-bgcolor-FFFFFF-1-150x150.png\" class=\"vc_single_image-img attachment-thumbnail\" alt=\"logo Next Regie tt width 190 height 190 fill 0 crop 0 bgcolor FFFFFF 1\" title=\"logo Next Regie tt width 190 height 190 fill 0 crop 0 bgcolor FFFFFF 1\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/09\/logo-Next-Regie-tt-width-190-height-190-fill-0-crop-0-bgcolor-FFFFFF-1-150x150.png 150w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/09\/logo-Next-Regie-tt-width-190-height-190-fill-0-crop-0-bgcolor-FFFFFF-1.png 190w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"714\" height=\"253\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/09\/MorningImpact-1.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"MorningImpact 1\" title=\"MorningImpact 1\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/09\/MorningImpact-1.jpg 714w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/09\/MorningImpact-1-300x106.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/09\/MorningImpact-1-700x248.jpg 700w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Retrouvez plus d&rsquo;informations dans le <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/09\/CP-Etude-Morning-Impact_27092017.pdf\" target=\"_blank\" rel=\"noopener\">Communiqu\u00e9 de Presse\u00a0<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Morning Impact &#8211; Les fran\u00e7ais plus r\u00e9ceptifs \u00e0 la publicit\u00e9 le matin. En effet, pour 51% des Fran\u00e7ais, le matin est le cr\u00e9neau sur lequel ils sont le plus attentifs aux publicit\u00e9s. <\/p>","protected":false},"author":2,"featured_media":44651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[1217,1219],"class_list":["post-44053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-morning-impact","tag-nextregie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NextR\u00e9gie lance l&#039;\u00e9tude Morning Impact en collaboration avec iligo<\/title>\n<meta name=\"description\" content=\"Morning Impact est une \u00e9tude sur le rapport des Fran\u00e7ais au matin et sur les enjeux publicitaires de la matinale, carrefour d&#039;audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/morning-impact-nextregie-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NextR\u00e9gie lance l&#039;\u00e9tude Morning Impact en collaboration avec iligo\" \/>\n<meta property=\"og:description\" content=\"Morning Impact est une \u00e9tude sur le rapport des Fran\u00e7ais au matin et sur les enjeux publicitaires de la matinale, carrefour d&#039;audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/morning-impact-nextregie-2\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - 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