{"id":45011,"date":"2018-01-23T10:45:19","date_gmt":"2018-01-23T09:45:19","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=45011"},"modified":"2025-01-16T16:28:30","modified_gmt":"2025-01-16T15:28:30","slug":"feel-virtual-act-real","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/feel-virtual-act-real\/","title":{"rendered":"Feel virtual, Act real: a point-of-sale and digital research protocol"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>A l&rsquo;occasion de cette nouvelle <a href=\"https:\/\/www.adetem.org\/journee-nationale-etudes\/\" target=\"_blank\" rel=\"noopener\">Journ\u00e9e Nationale des Etudes<\/a> organis\u00e9e par l&rsquo;Adetem et l&rsquo;UDA sur le th\u00e8me \u00ab\u00a0Disruptons les \u00e9tudes !\u00a0\u00bb, <a href=\"http:\/\/www.marketingscan.fr\/\" target=\"_blank\" rel=\"noopener\">MarketingScan<\/a> et iligo interviendront conjointement avec leur protocole\u00a0 \u00ab\u00a0Feel virtual Act real\u00a0\u00bb.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Les <strong>nouvelles technologies<\/strong>, adopt\u00e9es par les consommateurs, modifient leurs comportements et \u00e9largissent les m\u00e9thodologies d\u2019\u00e9tudes envisageables. Se pose alors la question de savoir si et en quoi ces nouveaux modes d\u2019interrogation modifient la perception des individus et en cons\u00e9quence les r\u00e9sultats d\u2019\u00e9tudes.<\/p>\n<p>&nbsp;<\/p>\n<p>Ce protocole d&rsquo;\u00e9tude \u00ab\u00a0research on research\u00a0\u00bb <strong>Feel virtual Act real<\/strong>, am\u00e8ne \u00e0 la r\u00e9alisation d&rsquo;une m\u00eame \u00e9tude ayant un protocole \u00e0 la fois in situ et digital. L\u2019approche a permis d\u2019identifier 7 paradoxes capitaux\u00a0entre les deux m\u00e9thodes sur l\u2019\u00e9tat d\u2019esprit des individus, leur rapport au r\u00e9el, leur projection dans l\u2019espace, leur perception du rayon\/produits, leur appr\u00e9hension du temps, le pouvoir d\u2019influence des deux m\u00e9thodes, leur exp\u00e9rience de l\u2019\u00e9tude.<\/p>\n<p>&nbsp;<\/p>\n<p>Ces paradoxes ont permis de d\u00e9gager de grands learning sur les diff\u00e9rences \u00e9motionnelles, sensorielles, cognitives des individus selon le mode d\u2019interrogation\u2026 diff\u00e9rences qui sont d\u2019autant plus amplifi\u00e9es par la r\u00e9alit\u00e9 virtuelle.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a class=\"\" data-lightbox=\"lightbox[rel-45011-3492736109]\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/JNE-iligo.png\" target=\"_self\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"270\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/JNE-iligo.png\" class=\"vc_single_image-img attachment-full\" alt=\"JNE iligo\" title=\"JNE iligo\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/JNE-iligo.png 500w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/JNE-iligo-300x162.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Rendez-vous jeudi 25 janvier \u00e0 <em>Business France<\/em>, entre 11h15 et 12h30 pour notre intervention : <a href=\"https:\/\/www.adetem.org\/journee-nationale-etudes\/\" target=\"_blank\" rel=\"noopener\">plus d&rsquo;infos<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A l\u2019occasion de cette nouvelle Journ\u00e9e Nationale des Etudes organis\u00e9e par l\u2019Adetem et l\u2019UDA sur le th\u00e8me \u00ab Disruptons les \u00e9tudes ! \u00bb, MarketingScan et iligo interviendront conjointement avec leur protocole  \u00ab Feel virtual Act real \u00bb.<\/p>","protected":false},"author":2,"featured_media":45029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[214,1292,372,1290,1296,458,1294],"class_list":["post-45011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-digital","tag-feel-virtual-act-real","tag-jne","tag-marketingscan","tag-point-de-vente","tag-protocole","tag-realite-virtuelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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