{"id":45093,"date":"2018-02-02T12:16:45","date_gmt":"2018-02-02T11:16:45","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=45093"},"modified":"2025-01-16T16:41:10","modified_gmt":"2025-01-16T15:41:10","slug":"tf1-et-twitter","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/tf1-et-twitter\/","title":{"rendered":"TF1 et Twitter : l&rsquo;efficacit\u00e9 de la synchronisation prouv\u00e9e"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Les publicit\u00e9s diffus\u00e9es simultan\u00e9ment en t\u00e9l\u00e9vision et sur Twitter ont un impact plus fort. C&rsquo;est l&rsquo;enseignement de cette nouvelle \u00e9tude men\u00e9e par iligo pour TF1 Publicit\u00e9 et Twitter, sur l&rsquo;efficacit\u00e9 des deux m\u00e9dias combin\u00e9s en mati\u00e8re de publicit\u00e9.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Une premi\u00e8re \u00e9tude <a href=\"https:\/\/www.iligo.fr\/en\/tvxtwitter\/\" target=\"_blank\" rel=\"noopener noreferrer\">#TVxTwitter<\/a> men\u00e9e par iligo en 2016 pour Twitter avait permis de dresser un nouveau bilan sur l&rsquo;usage du r\u00e9seau social en simultan\u00e9 de la t\u00e9l\u00e9vision. Une analyse en d\u00e9tails des b\u00e9n\u00e9fices \u00e0 la fois du point de vue de l\u2019exp\u00e9rience utilisateur, diffuseur\/cha\u00eene et \u00e9galement annonceurs prenant part \u00e0 la conversation.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>En 2017 c&rsquo;est TF1 et Twitter qui ont commun\u00e9ment sollicit\u00e9s iligo pour mener \u00e0 bien une nouvelle \u00e9tude sur <strong>l&rsquo;impact des publicit\u00e9s diffus\u00e9es simultan\u00e9ment en t\u00e9l\u00e9vision et sur Twitter<\/strong>.\u00a0Des campagnes vid\u00e9o cibl\u00e9es sur Twitter de 3 marques du secteur de la grande consommation ont \u00e9t\u00e9 mises en place, chacune d\u2019entre elles se d\u00e9clenchant instantan\u00e9ment lorsque le spot \u00e9tait diffus\u00e9 sur l\u2019une des cha\u00eenes du groupe TF1 gr\u00e2ce \u00e0 la technologie 4C Insights.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Des r\u00e9sultats favorable \u00e0 cette synchronisation des m\u00e9dias :\u00a0+96\u00a0% de m\u00e9morisation de campagne et +33\u00a0% de consid\u00e9ration d\u2019achat aupr\u00e8s des personnes expos\u00e9es \u00e0 un dispositif synchronis\u00e9 Twitter x TV.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Cette premi\u00e8re mondiale r\u00e9alis\u00e9e entre le premier groupe audiovisuel europ\u00e9en et le troisi\u00e8me r\u00e9seau social en France, permet de mieux renforcer la compl\u00e9mentarit\u00e9 des messages et donc de l&rsquo;efficacit\u00e9 publicitaire des marques. Une initiative par ailleurs regard\u00e9e de pr\u00e8s par les USA.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plus d&rsquo;informations sur <a href=\"https:\/\/marketing.twitter.com\/emea\/fr\/insights\/renforcez-lefficacite-de-vos-publicites-avec-la-synchronisation-tv-twitter.html\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter Marketing\u00a0<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote class=\"twitter-tweet\" data-lang=\"fr\"><p lang=\"fr\" dir=\"ltr\">Synchronisation <a href=\"https:\/\/twitter.com\/hashtag\/TVxTwitter?src=hash&amp;ref_src=twsrc%5Etfw\">#TVxTwitter<\/a> \ud83d\udcfa<br><br>\u2705 +96% de m\u00e9morisation de campagne<br>\u2705 +33% de consid\u00e9ration d\u2019achat aupr\u00e8s des personnes expos\u00e9es<br><br>Source : <a href=\"https:\/\/twitter.com\/iligo_research?ref_src=twsrc%5Etfw\">@iligo_research<\/a> <a href=\"https:\/\/t.co\/evUMM8NPxK\">https:\/\/t.co\/evUMM8NPxK<\/a><\/p>&mdash; Twitter Marketing FR (@TwitterMktgFR) <a href=\"https:\/\/twitter.com\/TwitterMktgFR\/status\/960450276670001152?ref_src=twsrc%5Etfw\">5 f\u00e9vrier 2018<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les publicit\u00e9s diffus\u00e9es simultan\u00e9ment&#8230;<\/p>","protected":false},"author":2,"featured_media":45095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[252,1315,212,1209,303],"class_list":["post-45093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-efficacite","tag-synchronisation","tag-tf1","tag-tf1-publicite","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | TF1 et Twitter : l&#039;efficacit\u00e9 de la synchronisation prouv\u00e9e<\/title>\n<meta name=\"description\" content=\"Les publicit\u00e9s diffus\u00e9es simultan\u00e9ment en t\u00e9l\u00e9vision et sur Twitter ont un impact plus fort. C&#039;est le premier enseignement de cette nouvelle \u00e9tude men\u00e9e par iligo pour TF1 Publicit\u00e9 et Twitter, sur l&#039;efficacit\u00e9 des deux m\u00e9dias combin\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/tf1-et-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | TF1 et Twitter : l&#039;efficacit\u00e9 de la synchronisation prouv\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Les publicit\u00e9s diffus\u00e9es simultan\u00e9ment en t\u00e9l\u00e9vision et sur Twitter ont un impact plus fort. C&#039;est le premier enseignement de cette nouvelle \u00e9tude men\u00e9e par iligo pour TF1 Publicit\u00e9 et Twitter, sur l&#039;efficacit\u00e9 des deux m\u00e9dias combin\u00e9s.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/tf1-et-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-02T11:16:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T15:41:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/02\/TF1-Twitter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"659\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@iligo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@iligo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/\"},\"author\":{\"name\":\"@iligo\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\"},\"headline\":\"TF1 et Twitter : l&rsquo;efficacit\u00e9 de la synchronisation prouv\u00e9e\",\"datePublished\":\"2018-02-02T11:16:45+00:00\",\"dateModified\":\"2025-01-16T15:41:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/\"},\"wordCount\":497,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/TF1-Twitter.png\",\"keywords\":[\"efficacit\u00e9\",\"synchronisation\",\"tf1\",\"TF1 Publicit\u00e9\",\"twitter\"],\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/\",\"name\":\"iligo - Research Agency | TF1 et Twitter : l'efficacit\u00e9 de la synchronisation prouv\u00e9e\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/TF1-Twitter.png\",\"datePublished\":\"2018-02-02T11:16:45+00:00\",\"dateModified\":\"2025-01-16T15:41:10+00:00\",\"description\":\"Les publicit\u00e9s diffus\u00e9es simultan\u00e9ment en t\u00e9l\u00e9vision et sur Twitter ont un impact plus fort. C'est le premier enseignement de cette nouvelle \u00e9tude men\u00e9e par iligo pour TF1 Publicit\u00e9 et Twitter, sur l'efficacit\u00e9 des deux m\u00e9dias combin\u00e9s.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/TF1-Twitter.png\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/TF1-Twitter.png\",\"width\":1024,\"height\":659,\"caption\":\"TF1 Twitter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/tf1-et-twitter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TF1 et Twitter : l&rsquo;efficacit\u00e9 de la synchronisation prouv\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d&#039;\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\",\"name\":\"@iligo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"caption\":\"@iligo\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/iligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iligo - Research Agency | TF1 et Twitter : l'efficacit\u00e9 de la synchronisation prouv\u00e9e","description":"Les publicit\u00e9s diffus\u00e9es simultan\u00e9ment en t\u00e9l\u00e9vision et sur Twitter ont un impact plus fort. C'est le premier enseignement de cette nouvelle \u00e9tude men\u00e9e par iligo pour TF1 Publicit\u00e9 et Twitter, sur l'efficacit\u00e9 des deux m\u00e9dias combin\u00e9s.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/tf1-et-twitter\/","og_locale":"en_GB","og_type":"article","og_title":"iligo - Research Agency | TF1 et Twitter : l'efficacit\u00e9 de la synchronisation prouv\u00e9e","og_description":"Les publicit\u00e9s diffus\u00e9es simultan\u00e9ment en t\u00e9l\u00e9vision et sur Twitter ont un impact plus fort. C'est le premier enseignement de cette nouvelle \u00e9tude men\u00e9e par iligo pour TF1 Publicit\u00e9 et Twitter, sur l'efficacit\u00e9 des deux m\u00e9dias combin\u00e9s.","og_url":"https:\/\/www.iligo.fr\/en\/tf1-et-twitter\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2018-02-02T11:16:45+00:00","article_modified_time":"2025-01-16T15:41:10+00:00","og_image":[{"width":1024,"height":659,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/02\/TF1-Twitter.png","type":"image\/png"}],"author":"@iligo","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"@iligo","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/"},"author":{"name":"@iligo","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f"},"headline":"TF1 et Twitter : l&rsquo;efficacit\u00e9 de la synchronisation prouv\u00e9e","datePublished":"2018-02-02T11:16:45+00:00","dateModified":"2025-01-16T15:41:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/"},"wordCount":497,"commentCount":0,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/02\/TF1-Twitter.png","keywords":["efficacit\u00e9","synchronisation","tf1","TF1 Publicit\u00e9","twitter"],"articleSection":["Actualit\u00e9s"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/tf1-et-twitter\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/","url":"https:\/\/www.iligo.fr\/tf1-et-twitter\/","name":"iligo - Research Agency | TF1 et Twitter : l'efficacit\u00e9 de la synchronisation prouv\u00e9e","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/02\/TF1-Twitter.png","datePublished":"2018-02-02T11:16:45+00:00","dateModified":"2025-01-16T15:41:10+00:00","description":"Les publicit\u00e9s diffus\u00e9es simultan\u00e9ment en t\u00e9l\u00e9vision et sur Twitter ont un impact plus fort. C'est le premier enseignement de cette nouvelle \u00e9tude men\u00e9e par iligo pour TF1 Publicit\u00e9 et Twitter, sur l'efficacit\u00e9 des deux m\u00e9dias combin\u00e9s.","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/tf1-et-twitter\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/02\/TF1-Twitter.png","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/02\/TF1-Twitter.png","width":1024,"height":659,"caption":"TF1 Twitter"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/tf1-et-twitter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"TF1 et Twitter : l&rsquo;efficacit\u00e9 de la synchronisation prouv\u00e9e"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Agence d&#039;\u00e9tudes et conseil marketing","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f","name":"@iligo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","caption":"@iligo"},"url":"https:\/\/www.iligo.fr\/en\/author\/iligo\/"}]}},"views":2349,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/45093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=45093"}],"version-history":[{"count":0,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/45093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/45095"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=45093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=45093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=45093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}