{"id":45109,"date":"2018-02-08T10:27:46","date_gmt":"2018-02-08T09:27:46","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=45109"},"modified":"2025-01-16T16:34:49","modified_gmt":"2025-01-16T15:34:49","slug":"paper-emotions-mediaspost","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/paper-emotions-mediaspost\/","title":{"rendered":"Paper Emotions, la mesure de l&rsquo;exp\u00e9rience \u00e9motionnelle"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Curiosit\u00e9, plaisir et satisfaction, telles sont les trois \u00e9motions positives les plus suscit\u00e9s lors de l\u2019ouverture du courrier. C\u2019est le premier insight de l\u2019\u00e9tude Paper Emotions men\u00e9 par iligo pour M\u00e9diapost Publicit\u00e9, ayant pour objectif d\u2019optimiser les contenus de communication par l\u2019hybridation des mesures.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Si l\u2019importance des\u00a0<strong>\u00e9motions dans l\u2019impact des campagnes de publicit\u00e9<\/strong>\u00a0ne fait plus d\u00e9bat, leur mesure n\u2019en reste pas moins complexe. <strong>iligo<\/strong> a donc mis en place pour <a href=\"https:\/\/blog.mediapost.fr\/2018\/02\/courrier-veritable-experience-emotionnelle\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e9diapost Publicit\u00e9<\/a>, une\u00a0<strong>d\u00e9marche hybride m\u00ealant plusieurs techniques compl\u00e9mentaires<\/strong>\u00a0: intelligence artificielle, eye-tracking et test en conditions r\u00e9elles chez l\u2019individu.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Techniques mixtes<\/strong> par l\u2019utilisation de bracelet permettant de mesure les \u00e9motions via la r\u00e9ponse \u00e9lectrodermale (captant la micro-sudation), combin\u00e9 \u00e0 l\u2019eye-tracking via des lunettes cam\u00e9ras, et la reconnaissance automatique de contenus par de l\u2019intelligence artificielle<\/li>\n<li><strong>Entretiens qualitatifs<\/strong> men\u00e9s en face \u00e0 face pour approfondir l\u2019exp\u00e9rience et les ressentis des individus, compl\u00e9t\u00e9s d\u2019un carnet de vie mobile pour suivre leur comportement sur les 10 jours.<\/li>\n<li><strong>Conditions r\u00e9elles in situ<\/strong>\u00a0directement au domicile des individus participants \u00e0 l\u2019\u00e9tude<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Paper Emotions<\/strong> avait par ailleurs \u00e9t\u00e9 pr\u00e9sent\u00e9e lors de l\u2019irep Forum de l\u2019automne dernier, portant sur <strong>\u00ab\u00a0grandes man\u0153uvres dans les data, et demain l\u2019intelligence artificielle\u00a0!\u00a0\u00bb.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plus d\u2019informations sur <a href=\"https:\/\/blog.mediapost.fr\/2018\/02\/courrier-veritable-experience-emotionnelle\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mediapost<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe title=\"&quot;Paper Emotion&quot; d\u00e9crypte les \u00e9motions li\u00e9es au courrier et \u00e0 la bo\u00eete aux lettres\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cignFjw6w58?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plus d&rsquo;informations sur Mediapost.fr<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Curiosit\u00e9, plaisir et satisfaction, telles sont les trois \u00e9motions positives les plus suscit\u00e9s lors de l\u2019ouverture du courrier.<\/p>","protected":false},"author":2,"featured_media":45158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[1318,355,437,292,531,532],"class_list":["post-45109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-courrier","tag-emotions","tag-experience","tag-innovation","tag-mediapost-publicite","tag-paper-emotions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Paper Emotions, la mesure de l&#039;exp\u00e9rience \u00e9motionnelle<\/title>\n<meta name=\"description\" content=\"Curiosit\u00e9, plaisir et satisfaction, telles sont les trois \u00e9motions positives les plus suscit\u00e9s lors de l\u2019ouverture du courrier. 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