{"id":45996,"date":"2018-06-12T17:41:28","date_gmt":"2018-06-12T15:41:28","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=45996"},"modified":"2025-01-16T16:35:30","modified_gmt":"2025-01-16T15:35:30","slug":"les-francais-et-les-assistants-virtuels","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/les-francais-et-les-assistants-virtuels\/","title":{"rendered":"The French and virtual assistants"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Alors que les enceintes connect\u00e9es <em>Alexa\/Echo<\/em> d\u2019<em>Amazon<\/em> and <em>HomePod<\/em> d\u2019<em>Apple<\/em> <\/strong>devraient sortir en France en ce mois de juin 2018, iligo s\u2019est interrog\u00e9 sur le rapport des Fran\u00e7ais aux assistants virtuels.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Depuis Octobre 2011, iligo analyse la perception, les usages et l\u2019int\u00e9r\u00eat que portent les Fran\u00e7ais aux nouvelles technologies. En 2018, un nouveau volet d\u00e9di\u00e9 aux assistants virtuels a vu le jour pour r\u00e9pondre aux questions suivantes :\u00a0<strong>C<em>omment les assistants virtuels sont-ils per\u00e7us par les Fran\u00e7ais\u00a0? Quelles fonctions leur paraissent avantageuses\u00a0? Dans quels secteurs paraissent-ils le plus utile\u00a0? Quelle place prendront-ils \u00e0 l\u2019avenir\u00a0?<\/em><\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Les Fran\u00e7ais semblent entretenir un rapport tr\u00e8s pragmatique avec les assistants virtuels, car <strong>bien qu&rsquo;ils reconnaissent un certain nombre d\u2019avantages<\/strong>\u00a0\u00e0 cette nouvelle technologie, comme la disponibilit\u00e9 et la facilit\u00e9 d\u2019utilisation<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"edgtf-pie-chart-holder edgtf-small_pie\">\n\t<div class=\"edgtf-percentage\" data-percent=\"80\" data-trackcolor=\"#f8f4f2\" data-barcolor=\"#fe6261\" data-linewidth=\"4\">\n\t\t<span class=\"edgtf-to-counter\" >\n\t\t\t<span class=\"edgtf-to-counter-inner\">\n\t\t\t\t80\t\t\t<\/span>\t\n\t\t<\/span>\n\t<\/div>\n\t<div class=\"edgtf-pie-chart-text\" >\n\t\t\t\t\t\n\t\t\t\t\t<p >Des Fran\u00e7ais estiment que la disponibilit\u00e9 des assistants virtuels repr\u00e9sentent un v\u00e9ritable avantage<\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>\u2026<strong>ils semblent surtout leur faire confiance pour des t\u00e2ches simples<\/strong>, comme aider \u00e0 remplir des formulaires, informer et acheter ou r\u00e9server en ligne\u2026<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" class=\"vc_single_image-img\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/06\/Top-3-1-350x228.png\" width=\"350\" height=\"228\" alt=\"Top 3 1\" title=\"Top 3 1\" loading=\"lazy\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>\u2026et sont peu <strong>nombreux \u00e0 croire \u00e0 un d\u00e9veloppement spectaculaire des assistants virtuels dans les ann\u00e9es \u00e0 venir.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"edgtf-pie-chart-holder edgtf-small_pie\">\n\t<div class=\"edgtf-percentage\" data-percent=\"52\" data-trackcolor=\"#f8f4f2\" data-barcolor=\"#fe6261\" data-linewidth=\"4\">\n\t\t<span class=\"edgtf-to-counter\" >\n\t\t\t<span class=\"edgtf-to-counter-inner\">\n\t\t\t\t52\t\t\t<\/span>\t\n\t\t<\/span>\n\t<\/div>\n\t<div class=\"edgtf-pie-chart-text\" >\n\t\t\t\t\t\n\t\t\t\t\t<p >Des Fran\u00e7ais estiment que les assistants virtuels, c&#039;est le futur, \u00e7a va tellement nous simplifier la vie <\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Les Fran\u00e7ais sont donc pour le moment moins enthousiastes envers les assistants virtuels que leurs homologues am\u00e9ricains, par exemple, qui sont aujourd&rsquo;hui 20% \u00e0 poss\u00e9der\u00a0 une enceinte connect\u00e9e\u00a0<a href=\"https:\/\/voicebot.ai\/download-smart-speaker-consumer-adoption-report-2018\/\">d&rsquo;apr\u00e8s une \u00e9tude de Voicebot.ai<\/a>. Simple retard ou exception culturelle\u00a0?<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>More information in the <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/06\/180608-CP_BUM-Assistants-virtuels-volet11-1.pdf\" target=\"_blank\" rel=\"noopener\">Press release<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>68% des Fran\u00e7ais trouvent les assistants virtuels int\u00e9ressants pour aider \u00e0 remplir des formulaires. C&rsquo;est l&rsquo;un des r\u00e9sultats de notre enqu\u00eate sur les \u00ab\u00a0Fran\u00e7ais et les assistants virtuels\u00a0\u00bb, men\u00e9e en mai 2018 aupr\u00e8s de 1020 personnes repr\u00e9sentatives de la population fran\u00e7aise.<\/p>","protected":false},"author":2,"featured_media":46012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316],"tags":[2340,2336,261,2338],"class_list":["post-45996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","tag-assistant-personnel","tag-assistant-virtuel","tag-bum","tag-chatbot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Fran\u00e7ais et les assistants virtuels | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"68% des Fran\u00e7ais trouvent les assistants virtuels int\u00e9ressants pour aider \u00e0 remplir des formulaires. 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