{"id":46045,"date":"2018-06-18T11:15:32","date_gmt":"2018-06-18T09:15:32","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=46045"},"modified":"2025-01-16T16:40:47","modified_gmt":"2025-01-16T15:40:47","slug":"50-ans-pub-tv","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/50-ans-pub-tv\/","title":{"rendered":"50 ans Pub TV : publiphile ou publiphobe ?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><b>50 ans Pub TV &#8211; Un en apr\u00e8s les <a href=\"https:\/\/www.iligo.fr\/en\/la-vue-sens-emotionnel\/\" target=\"_blank\" rel=\"noopener\">\u00e9motions<\/a>, et \u00e0 l&rsquo;occasion des 50 ans de publicit\u00e9 \u00e0 la TV, <a href=\"http:\/\/www.influencia.net\/fr\/actualites\/media-com,revue,influencia-secoue-pub-tele,8515.html\" target=\"_blank\" rel=\"noopener\">INfluencia<\/a> y consacre son num\u00e9ro 25, avec un sondage <\/b><b>exclusif i<\/b><b>ligo sur l&rsquo;exigence des Fran\u00e7ais en la mati\u00e8re. Quel \u00e9tait le meilleur slogan hier ? Qu&rsquo;est ce qu&rsquo;une bonne publicit\u00e9 aujourd&rsquo;hui ? Quelles sont les attentes sur la publicit\u00e9 de demain ? <\/b><strong>On a tous en nous quelque chose de publiphobe et publiphile&#8230;<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>La bonne publicit\u00e9 TV on l&rsquo;aime sans condition, la mauvaise, on l&rsquo;ignore avec une mous de d\u00e9go\u00fbt. A 92%, les sond\u00e9s votent pour <strong>l&rsquo;\u00e9motion, l&rsquo;humour, la cr\u00e9ativit\u00e9 et le respect<\/strong>. De plus, l&rsquo;\u00e9cran va profond\u00e9ment <strong>modifier les caract\u00e9ristiques per\u00e7ues de la publicit\u00e9<\/strong>, puisque l&rsquo;\u00e9motionnel va \u00eatre pr\u00e9sent en t\u00e9l\u00e9vision pour 85% des personnes interrog\u00e9s, contre 15% sur internet. A l&rsquo;inverse, l&rsquo;interactivit\u00e9 est l&rsquo;atout d&rsquo;internet \u00e0 67% vs 33% en TV.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"edgtf-pie-chart-holder edgtf-small_pie\">\n\t<div class=\"edgtf-percentage\" data-percent=\"92\" data-trackcolor=\"#f8f4f2\" data-barcolor=\"#fe6261\" data-linewidth=\"4\">\n\t\t<span class=\"edgtf-to-counter\" >\n\t\t\t<span class=\"edgtf-to-counter-inner\">\n\t\t\t\t92\t\t\t<\/span>\t\n\t\t<\/span>\n\t<\/div>\n\t<div class=\"edgtf-pie-chart-text\" >\n\t\t\t\t\t\n\t\t\t\t\t<p >des Fran\u00e7ais d\u00e9clarent que pour leur plaire, la publicit\u00e9 doit avant tout \u00eatre divertissante, cr\u00e9ative et originale.<\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n<\/div><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Autre enseignement, on d\u00e9couvre que les fran\u00e7ais sont tout de m\u00eame pragmatiques. Ils sont <strong>84% \u00e0 avoir conscience qu&rsquo;elle permet de financer du contenu<\/strong>, et 72% pensent m\u00eame que c&rsquo;est une source d&rsquo;information&#8230;<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Ne reste plus qu\u2019\u00e0 continuer dans cette voie pour conqu\u00e9rir les amoureux de la pub t\u00e9l\u00e9vis\u00e9e. Car paradoxalement si les marques se jettent sur le web pour communiquer, les m\u00eames sond\u00e9s estiment \u00e0 20%, que la pub sur Internet est ennuyeuse. L\u2019\u00e9crin t\u00e9l\u00e9visuel et \u00ab<em>\u00a0encadr\u00e9<\/em>\u00a0\u00bb resterait-il le m\u00e9dia roi\u00a0pour les spectateurs\u00a0? Aux agences et annonceurs de d\u00e9cider\u00a0!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plus d&rsquo;informations dans le dossier <a href=\"http:\/\/www.influencia.net\/fr\/actualites\/media-com,revue,influencia-secoue-pub-tele,8515.html\" target=\"_blank\" rel=\"noopener\">On a tous en nous quelque chose de publiphobe et de publiphile sur Influencia.\u00a0<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les Fran\u00e7ais sont-ils publiphobes ou publiphiles 50 ans apr\u00e8s le d\u00e9but de la publicit\u00e9 en t\u00e9l\u00e9vision ? R\u00e9ponse avec ce sondage exclusif iligo pour le num\u00e9ro sp\u00e9cial INfluencia.<\/p>","protected":false},"author":2,"featured_media":46049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316],"tags":[2344,419,2342,282],"class_list":["post-46045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","tag-50-ans-de-la-pub-tv","tag-influencia","tag-publicite-tv","tag-sondage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | 50 ans Pub TV : publiphile ou publiphobe ?<\/title>\n<meta name=\"description\" content=\"Les Fran\u00e7ais sont-ils publiphobes ou publiphiles 50 ans apr\u00e8s le d\u00e9but de la publicit\u00e9 en t\u00e9l\u00e9vision ? 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