{"id":46166,"date":"2018-09-14T22:34:20","date_gmt":"2018-09-14T20:34:20","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=46166"},"modified":"2025-01-16T16:40:35","modified_gmt":"2025-01-16T15:40:35","slug":"emotions-en-experience","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/emotions-en-experience\/","title":{"rendered":"Emotions in the consumer experience, measured for the first time"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Emotions in Experience \u2013 As part of its \u00ab\u00a0<a href=\"https:\/\/www.mondadorimediaconnect.fr\/la-grande-experience\/\" target=\"_blank\" rel=\"noopener\">Great Experiences<\/a>\u00a0\u00bbMondadori MediaConnect called upon iligo to innovate and measure, in a new way, the effectiveness generated and based on emotions. This hybrid study\u00ab\u00a0<a href=\"https:\/\/www.mondadorimediaconnect.fr\/43742-mondadori-mediaconnect-mesure-les-grandes-emotions\/\" target=\"_blank\" rel=\"noopener\"><em>The Great Emotions<\/em>\u00a0<\/a>\u00bbThis confirms that emotion acts as a major amplifier of effectiveness, especially in the consumer experience. The study also received an award at the... <a href=\"https:\/\/www.offremedia.com\/cas-iligo-et-mondadori-mediaconnect-trophee-argent-dans-la-categorie-efficacite-de-la\" target=\"_blank\" rel=\"noopener\">Studies and Innovation Awards 2018<\/a>.\u00a0<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>While emotions had been measured before, the methodology used by iligo for this study had never been used before.\u00ab\u00a0<strong><em>The Great Emotions\u00a0<\/em><\/strong>\u00bb&quot; For <strong>Mondadori MediaConnect<\/strong> had never gone this far. For the first time in France, this hybrid methodology combines <strong>eye-tracking, facial coding and self-reported measurement<\/strong> on efficiency KPIs.<\/p>\n<p>&nbsp;<\/p>\n<p>It is also an innovation research that doesn&#039;t stop at measuring advertising effectiveness, but which primarily captures, <strong>the overall consumer experience<\/strong>. Never before measured in this way, emotions in experience are studied through a device from a beauty advertiser, combining print, dedicated content, video, a contest and social networks.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote>\n<p style=\"text-align: center;\"><em>\u00ab&quot;Measuring emotion has thus become essential for brands in order to analyze the drivers of their communications, understand consumer sensitivities, and adjust their strategies.&quot;\u00bb<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: center;\">C\u00e9cile Chambaudrie, Executive Director, Mondadori MediaConnect<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>A <strong>overall consumer experience<\/strong> <strong>Therefore, those who use storytelling that generates emotions are now a lever for effectiveness for brands.<\/strong> whether it be on memory, brand preference or brand image criteria.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>For more information: <a href=\"https:\/\/www.mondadorimediaconnect.fr\/43742-mondadori-mediaconnect-mesure-les-grandes-emotions\/\" target=\"_blank\" rel=\"noopener\">Mondadori MediaConnect<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As part of its &quot;Grand Experiences,&quot; Mondadori MediaConnect called upon iligo to<\/p>","protected":false},"author":2,"featured_media":46170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[1211,355,2360,227,2364,292,2430,2358,2362,257],"class_list":["post-46166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-beautyexperiences","tag-emotions","tag-experience-consommateur","tag-eye-tracking","tag-facial-coding","tag-innovation","tag-les-grandes-emotions","tag-mediaconnect","tag-methodologie-hybride","tag-mondadori"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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