{"id":46193,"date":"2018-09-21T12:21:58","date_gmt":"2018-09-21T10:21:58","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=46193"},"modified":"2025-01-16T16:35:26","modified_gmt":"2025-01-16T15:35:26","slug":"nrj-olympia","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/nrj-olympia\/","title":{"rendered":"NRJ&#039;s image by iligo at the Olympia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Une marque serait plus \u00ab\u00a0cool\u00a0\u00bb et \u00ab\u00a0influente\u00a0\u00bb lorsque ses publicit\u00e9s sont diffus\u00e9es sur un m\u00e9dia sp\u00e9cialis\u00e9 dans le divertissement comme NRJ. C&rsquo;est un des enseignements qui ressort de l&rsquo;\u00e9tude iligo pour NRJ sur l&rsquo;image et la perception de la marque, pr\u00e9sent\u00e9e \u00e0 l&rsquo;Olympia \u00e0 l&rsquo;occasion de la rentr\u00e9e du groupe.\u00a0<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Outre les temps forts durant la saison \u00e0 venir sur les radios et les cha\u00eenes du groupe, la pr\u00e9sentation des animateurs, et une apparition sur sc\u00e8ne de Ma\u00eetre Gims, une part <strong>d&rsquo;op\u00e9ration s\u00e9duction aupr\u00e8s des annonceurs<\/strong> \u00e9tait aussi pr\u00e9sente. Nouveaut\u00e9s, enceintes connect\u00e9es, digital et surtout <strong>image et perception de la marque<\/strong>\u00a0de la rue Boileau.<\/p>\n<p>&nbsp;<\/p>\n<p>En effet, lors de cette soir\u00e9e \u00e9v\u00e9nement dans l&rsquo;un des lieux phares du divertissement parisien,\u00a0B\u00e9atrice Leroux-Barraux, directrice g\u00e9n\u00e9rale en charge du d\u00e9veloppement commercial et num\u00e9rique du groupe NRJ, a d\u00e9voil\u00e9 en ce sens les r\u00e9sultats <strong>d\u2019une triple \u00e9tude qualitative et quantitative men\u00e9e par iligo<\/strong> pour <a href=\"http:\/\/www.nrjglobal.com\/\" target=\"_blank\" rel=\"noopener\">NRJ Global<\/a>. <strong>Qu&rsquo;est ce que la marque NRJ ? Qu&rsquo;est-ce qu&rsquo;elle inspire, repr\u00e9sente ?<\/strong> Une \u00e9tude de perception et d&rsquo;image donc, men\u00e9e aupr\u00e8s de plus de 2 300 auditeurs et non-auditeurs.<\/p>\n<p>&nbsp;<\/p>\n<p>Retour en image sur cette soir\u00e9e de rentr\u00e9e haute en divertissement !<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_gallery wpb_content_element vc_clearfix wpb_content_element\" ><div class=\"wpb_wrapper\"><div class=\"wpb_gallery_slides wpb_flexslider flexslider_fade flexslider\" data-interval=\"3\" data-flex_fx=\"fade\"><ul class=\"slides\"><li><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-Rentr\u00e9e-group-1.jpg\" data-lightbox=\"lightbox[rel-46193-2501967018]\"><img decoding=\"async\" width=\"886\" height=\"887\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-Rentr\u00e9e-group-1.jpg\" class=\"attachment-full\" alt=\"NRJ Rentr\u00e9e group 1\" title=\"NRJ Rentr\u00e9e group 1\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-Rentr\u00e9e-group-1.jpg 886w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-Rentr\u00e9e-group-1-300x300.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-Rentr\u00e9e-group-1-150x150.jpg 150w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-Rentr\u00e9e-group-1-768x769.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-Rentr\u00e9e-group-1-550x550.jpg 550w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-Rentr\u00e9e-group-1-700x701.jpg 700w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/a><\/li><li><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-4.jpg\" data-lightbox=\"lightbox[rel-46193-2501967018]\"><img decoding=\"async\" width=\"941\" height=\"706\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-4.jpg\" class=\"attachment-full\" alt=\"NRJ iligo 4\" title=\"NRJ iligo 4\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-4.jpg 941w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-4-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-4-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-4-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-4-700x525.jpg 700w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/a><\/li><li><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-2-1024x768.jpg\" data-lightbox=\"lightbox[rel-46193-2501967018]\"><img decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-2.jpg\" class=\"attachment-full\" alt=\"NRJ iligo 2\" title=\"NRJ iligo 2\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-2.jpg 1600w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-2-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-2-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-2-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-2-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-2-700x525.jpg 700w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/li><li><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-1-1024x768.jpg\" data-lightbox=\"lightbox[rel-46193-2501967018]\"><img decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-1.jpg\" class=\"attachment-full\" alt=\"NRJ iligo 1\" title=\"NRJ iligo 1\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-1.jpg 1600w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-1-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-1-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-1-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-1-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/09\/NRJ-iligo-1-700x525.jpg 700w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9tude iligo pour NRJ sur l&rsquo;image et la perception de la marque, pr\u00e9sent\u00e9e \u00e0 l&rsquo;Olympia \u00e0 l&rsquo;occasion de la rentr\u00e9e du groupe NRJ.\u00a0<\/p>","protected":false},"author":2,"featured_media":46203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316],"tags":[2390,253,2384,2380,2382,2386,2388],"class_list":["post-46193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","tag-divertissement","tag-iligo","tag-image-et-perception","tag-nrj","tag-nrj-global","tag-olympia","tag-radio"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;image de NRJ par iligo \u00e0 l&#039;Olympia | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9tude iligo pour NRJ sur l&#039;image et la perception de la marque, pr\u00e9sent\u00e9e \u00e0 l&#039;Olympia \u00e0 l&#039;occasion de 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