{"id":46245,"date":"2018-10-15T13:17:29","date_gmt":"2018-10-15T11:17:29","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=46245"},"modified":"2026-10-21T11:56:45","modified_gmt":"2026-10-21T09:56:45","slug":"context-is-king","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/context-is-king\/","title":{"rendered":"Context is King&#8230;encore faut-il le d\u00e9montrer !"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Context is King&#8230;encore faut-il le d\u00e9montrer ! tel sera le sujet d&rsquo;intervention d&rsquo;Olivier Goulet\u00a0 Pr\u00e9sident d&rsquo;iligo, et V\u00e9ronique Viviano, d<\/strong><span class=\"inter-conf-light\"><strong>irectrice des \u00e9tudes chez France T\u00e9l\u00e9visions Publicit\u00e9, lors de ce nouveau forum de l&rsquo;irep d\u00e9di\u00e9 \u00e0 la mesure des contenus de marque, ce 18 octobre \u00e0 14h30.<\/strong><br \/>\n<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Apr\u00e8s \u00ab\u00a0<a href=\"https:\/\/www.iligo.fr\/en\/paper-emotions\/\" target=\"_blank\" rel=\"noopener\">Paper Emotions<\/a>\u00a0\u00bb avec M\u00e9diapost Publicit\u00e9 ou encore \u00ab\u00a0<a href=\"https:\/\/www.iligo.fr\/en\/mesures-passives-mobiles-prix-du-public\/\" target=\"_blank\" rel=\"noopener\">Les mesures d&rsquo;\u00e9tudes passives<\/a>\u00a0\u00bb qui avait re\u00e7u le Prix du Public, iligo est \u00e0 nouveau invit\u00e9 \u00e0 intervenir au forum de l&rsquo;irep, sur le sujet de <a href=\"http:\/\/www.bestdoc.fr\/clients\/irep\/forum-octobre-2018\/index.html\" target=\"_blank\" rel=\"noopener\">la mesure des contenus de marque<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>C&rsquo;est donc en collaboration avec France T\u00e9l\u00e9visions Publicit\u00e9 que sera pr\u00e9sent\u00e9 \u00ab\u00a0<a href=\"http:\/\/www.bestdoc.fr\/clients\/irep\/forum-octobre-2018\/programme.html\" target=\"_blank\" rel=\"noopener\">Context is King<\/a>\u00ab\u00a0. <strong>Ce sujet mettra en avant les diff\u00e9rentes m\u00e9thodologies utilis\u00e9es, et les r\u00e9sultats de ces diff\u00e9rentes \u00e9tudes iligo, pour mesurer l&rsquo;effet du contenu sur l&rsquo;efficacit\u00e9 publicitaire en t\u00e9l\u00e9vision.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Corr\u00e9lation entre engagement dans les programmes et engagement publicitaire, nouvelles exp\u00e9riences publicitaires et mesure de leur perception, mesure de l&rsquo;effet de contexte des \u00e9crans publicitaires&#8230;une compl\u00e9mentarit\u00e9 des m\u00e9thodes passives et d\u00e9claratives pour des r\u00e9sultats parfois \u00e9tonnants.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>&gt; Rendez-vous ce jeudi 18 octobre \u00e0 14h au<\/strong> <a href=\"http:\/\/www.bestdoc.fr\/clients\/irep\/forum-octobre-2018\/index.html\" target=\"_blank\" rel=\"noopener\">Forum de l&rsquo;irep<\/a> !<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p> Comment mesurer l\u2019effet du contenu sur l\u2019efficacit\u00e9 publicitaire en t\u00e9l\u00e9vision ? R\u00e9ponse avec Context is King pr\u00e9sent\u00e9 par iligo et France T\u00e9l\u00e9visions.<\/p>","protected":false},"author":2,"featured_media":46246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316],"tags":[2408,2410,2412,310,441,205],"class_list":["post-46245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","tag-context-is-king","tag-contexte","tag-france-televisions-publicite","tag-irep","tag-irep-forum","tag-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Context is King...encore faut-il le d\u00e9montrer !<\/title>\n<meta name=\"description\" content=\"Comment mesurer l\u2019effet du contenu sur l\u2019efficacit\u00e9 publicitaire en t\u00e9l\u00e9vision ? 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