{"id":46409,"date":"2018-11-15T12:09:55","date_gmt":"2018-11-15T11:09:55","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=46409"},"modified":"2026-10-21T11:56:42","modified_gmt":"2026-10-21T09:56:42","slug":"grand-prix-data-creativite","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/grand-prix-data-creativite\/","title":{"rendered":"Grand Prix Data &#038; Cr\u00e9ativit\u00e9 : 2\u00e8me \u00e9dition"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong><a href=\"https:\/\/www.dataetcreativite.fr\/palmares-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grand Prix Data &amp; Cr\u00e9ativit\u00e9<\/a>, seconde \u00e9dition ce mercredi 14 novembre, pour c\u00e9l\u00e9brer le mariage de raison et de passion entre la data et la cr\u00e9ativit\u00e9 le temps d&rsquo;une soir\u00e9e. En plus d&rsquo;\u00eatre partenaire, iligo participe \u00e0 la promotion des meilleurs pratiques, avec\u00a0<a href=\"https:\/\/www.iligo.fr\/observatoire\/\" target=\"_blank\" rel=\"noopener noreferrer\">L&rsquo;Observatoire by iligo<\/a>, v\u00e9ritable lab des meilleurs cas internationaux.\u00a0<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>C&rsquo;est \u00e0 la Salle Wagram, l&rsquo;un des plus anciens lieux de F\u00eate de Paris, qu&rsquo;avait lieux ce mercredi 14 novembre la seconde \u00e9dition du <a href=\"https:\/\/www.dataetcreativite.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Grand Prix Data &amp; Cr\u00e9ativit\u00e9<\/strong><\/a>. Une soir\u00e9e organis\u00e9e par <a href=\"http:\/\/prachemediaevent.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Prache Media Event<\/a> pour c\u00e9l\u00e9brer le <strong>mariage de raison et de passion entre la data et la cr\u00e9ation<\/strong>, \u00e0 travers les meilleurs cas de l&rsquo;ann\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p>Selon le jury, pr\u00e9sid\u00e9 par Anne Besson, directrice marketing de <em>Lego Group<\/em> et Guillaume Planet, vice-pr\u00e9sident m\u00e9dia &amp; digital marketing du<em> Groupe Seb<\/em>, 2018 a \u00e9t\u00e9 marqu\u00e9e par <strong>4 tendances<\/strong> et donc 4 cat\u00e9gories de prix :<\/p>\n<ul>\n<li>Maitrise des technologies data pour des campagnes efficaces<\/li>\n<li>\u00c9motion au service de l\u2019efficacit\u00e9<\/li>\n<li>UX et innovation servicielle au centre des dispositifs<\/li>\n<li>Nouveaux mod\u00e8les de collaboration agence &#8211; annonceur<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Outre les 5 prix dans la cat\u00e9gorie \u00ab\u00a0<em>Campagne de communication<\/em>\u00a0\u00bb et les 3 dans \u00ab\u00a0<em>Dispositif exp\u00e9rientiel p\u00e9renne<\/em>\u00ab\u00a0, les grands gagnants de l&rsquo;ann\u00e9e sont Nissan Europe pour sa campagne \u00ab\u00a0<em>Whatever your day looks like<\/em>\u00a0\u00bb par Publicis Sapient Europe, et Engie pour son programme \u00ab\u00a0<em>Ma Conso<\/em>\u00ab\u00a0.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.iligo.fr\/observatoire\/cases\/\" target=\"_blank\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"300\" height=\"143\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/LObservatoire2-300x143.jpg\" class=\"vc_single_image-img attachment-medium\" alt=\"LObservatoire2\" title=\"LObservatoire2\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/LObservatoire2-300x143.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/LObservatoire2-1024x489.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/LObservatoire2-768x367.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/LObservatoire2-1536x734.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/LObservatoire2-700x334.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/LObservatoire2.jpg 1884w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>En parall\u00e8le de ces diff\u00e9rents prix, le<strong> Grand Prix Data &amp; Cr\u00e9ativit\u00e9<\/strong> est accompagn\u00e9 de <a href=\"https:\/\/www.iligo.fr\/observatoire\/\" target=\"_blank\" rel=\"noopener noreferrer\">L&rsquo;Observatoire<\/a> r\u00e9alis\u00e9 par <strong>iligo<\/strong>, permettant d\u2019observer, de comprendre et d\u2019analyser comment les marques, les agences, les acteurs de la technologie utilisent la donn\u00e9e au service de la cr\u00e9ativit\u00e9, de l\u2019efficacit\u00e9 et de l\u2019exp\u00e9rience clients.<\/p>\n<p>Il s\u2019agit d\u2019un <strong>observatoire international, ouvert et subjectif<\/strong>, aliment\u00e9 chaque semaine par les consultants <strong>iligo<\/strong>, permettant tout au long de l&rsquo;ann\u00e9e de s&rsquo;enrichir des meilleures pratiques, et rester connecter \u00e0 ce mariage de raison entre la data et la cr\u00e9ativit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Plus d&rsquo;informations sur :<\/p>\n<p><a href=\"https:\/\/www.iligo.fr\/observatoire\/\" target=\"_blank\" rel=\"noopener noreferrer\">L&rsquo;Obervatoire<\/a> by iligo<\/p>\n<p>Le <a href=\"https:\/\/www.dataetcreativite.fr\/palmares-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">Palmar\u00e8s<\/a> de cette 2\u00e8me \u00e9dition<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_gallery wpb_content_element vc_clearfix wpb_content_element\" ><div class=\"wpb_wrapper\"><div class=\"wpb_gallery_slides wpb_image_grid\" data-interval=\"3\"><ul class=\"wpb_image_grid_ul\"><li class=\"isotope-item\"><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/DataCrea2018-1-1024x678.jpg\" data-lightbox=\"lightbox[rel-46409-2554655469]\"><img decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/DataCrea2018-1-300x199.jpg\" class=\"attachment-medium\" alt=\"DataCrea2018 1\" title=\"DataCrea2018 1\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/DataCrea2018-1-300x199.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/DataCrea2018-1-768x508.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/DataCrea2018-1-1024x678.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/DataCrea2018-1-700x463.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/DataCrea2018-1.jpg 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/li><li class=\"isotope-item\"><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture3.jpg\" data-lightbox=\"lightbox[rel-46409-2554655469]\"><img decoding=\"async\" width=\"300\" height=\"256\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture3-300x256.jpg\" class=\"attachment-medium\" alt=\"Capture3\" title=\"Capture3\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture3-300x256.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture3-768x654.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture3-700x596.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture3.jpg 938w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/li><li class=\"isotope-item\"><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture4-1024x681.jpg\" data-lightbox=\"lightbox[rel-46409-2554655469]\"><img decoding=\"async\" width=\"300\" height=\"199\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture4-300x199.jpg\" class=\"attachment-medium\" alt=\"Capture4\" title=\"Capture4\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture4-300x199.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture4-768x511.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture4-1024x681.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture4-700x465.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture4.jpg 1197w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/li><li class=\"isotope-item\"><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture-1024x683.jpg\" data-lightbox=\"lightbox[rel-46409-2554655469]\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture-300x200.jpg\" class=\"attachment-medium\" alt=\"Capture\" title=\"Capture\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture-300x200.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture-768x512.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture-1024x683.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture-700x467.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture.jpg 1196w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/li><li class=\"isotope-item\"><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture2-1024x681.jpg\" data-lightbox=\"lightbox[rel-46409-2554655469]\"><img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture2-300x200.jpg\" class=\"attachment-medium\" alt=\"Capture2\" title=\"Capture2\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture2-300x200.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture2-768x511.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture2-1024x681.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture2-700x466.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/11\/Capture2.jpg 1192w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Seconde \u00e9dition pour c\u00e9l\u00e9brer le mariage de raison et de passion entre la data et la cr\u00e9ativit\u00e9&#8230;<\/p>","protected":false},"author":2,"featured_media":46411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[1273,520,242,2418,528],"class_list":["post-46409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-1273","tag-creativite","tag-data","tag-grand-prix-data-creativite","tag-lobservatoire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Grand Prix Data &amp; Cr\u00e9ativit\u00e9 : 2\u00e8me \u00e9dition<\/title>\n<meta name=\"description\" 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