{"id":46919,"date":"2019-01-30T11:50:03","date_gmt":"2019-01-30T10:50:03","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=46919"},"modified":"2026-10-21T11:56:39","modified_gmt":"2026-10-21T09:56:39","slug":"shopper-impact","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/shopper-impact\/","title":{"rendered":"Shopper Impact, the measurement of product perception in real-life shopping situations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>MarketingScan et iligo poursuivent leur partenariat avec le lancement de Shopper Impact, une mesure de perception produit en situation r\u00e9elle d\u2019achat.<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Trois ans apr\u00e8s le lancement de <a href=\"https:\/\/www.iligo.fr\/en\/marketingscan-et-iligo-innovent-avec-packimpact-un-test-de-packaging-en-situation-reelle-dachat\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>PackImpact<\/strong><\/a>, <a href=\"https:\/\/www.marketingscan.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>MarketingScan<\/strong><\/a>, soci\u00e9t\u00e9 d\u2019\u00e9tudes experte des tests en conditions r\u00e9elles, et <strong>iligo<\/strong>, agence sp\u00e9cialis\u00e9e dans l\u2019\u00e9tude des comportements shoppers, poursuivent leur association avec une solution tout aussi novatrice de test de recueil de la perception du shopper en point de vente\u00a0: <strong>Shopper Impact<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Cette solution <strong>Shopper Impact<\/strong> permet de mesurer rapidement l\u2019efficacit\u00e9 des drivers d\u2019une marque en lin\u00e9aire, d\u2019identifier ses forces et faiblesses par rapport \u00e0 sa cat\u00e9gorie\/ses concurrents et son impact sur les consommateurs en s\u2019appuyant sur le m\u00eame parti pris m\u00e9thodologique fort et in\u00e9dit\u00a0: <strong>r\u00e9aliser cette mesure en situation r\u00e9elle d\u2019achat<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>In real stores<\/li>\n<li>At the very place of purchase<\/li>\n<li>Au moment de v\u00e9rit\u00e9 de la prise de d\u00e9cision d\u2019achat<\/li>\n<li>Among real consumers and buyers in the category<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Un outil d\u2019aide \u00e0 la d\u00e9cision flexible et r\u00e9actif qui offre aux marques la possibilit\u00e9 d\u2019interroger le shopper dans des conditions r\u00e9elles parfaitement ma\u00eetris\u00e9es !<\/strong><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\n<em>Notre conviction est qu\u2019\u00eatre au plus pr\u00e8s du moment d\u2019achat, en situation d\u2019engagement d\u2019une d\u00e9pense avec son propre argent et pour sa propre consommation, est cl\u00e9 dans une mesure faite aupr\u00e8s du shopper.<\/em>\u00a0r\u00e9sume Olivier Goulet, Pr\u00e9sident d\u2019iligo.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Nos clients attendent des solutions toujours plus agiles qui apportent un \u00e9clairage sur le Why\u00a0? pour expliquer le How\u00a0? Shopper Impact s\u2019inscrit parfaitement dans cette logique d\u2019apporter toujours plus de valeur ajout\u00e9e dans un d\u00e9lai court. Nos clients peuvent d\u00e9sormais enrichir leur test MarketingScan d\u2019un \u00e9clairage sur les motivations et freins \u00e0 l\u2019achat <\/em>\u00a0compl\u00e8te Fabien Vital, Directeur Commercial &amp; Communication de MarketingScan.\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Find out more:<\/p>\n<ul>\n<li>C\u00e9line Pasquier celine.pasquier@iligo.fr<\/li>\n<li>Fabien Vital &#8211; fabienvital@marketingscan.com<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>MarketingScan et iligo poursuivent leur partenariat avec le lancement de Shopper Impact, une mesure de perception produit en situation r\u00e9elle d\u2019achat.<\/p>","protected":false},"author":2,"featured_media":46920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[209,1290,362,236,2455,2457],"class_list":["post-46919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-etude","tag-marketingscan","tag-pack-impact","tag-shopper","tag-shopper-impact","tag-situation-reelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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