{"id":47336,"date":"2019-04-04T17:21:00","date_gmt":"2019-04-04T15:21:00","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=47336"},"modified":"2026-10-21T11:56:33","modified_gmt":"2026-10-21T09:56:33","slug":"complementarite-dooh-x-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/complementarite-dooh-x-reseaux-sociaux\/","title":{"rendered":"The effectiveness of the DOOH x Social Networks synergy has been proven."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Compl\u00e9mentarit\u00e9 DOOH x R\u00e9seaux sociaux &#8211; 53% des millennials interrog\u00e9s se souviennent avoir vu les stories et publicit\u00e9s contextualis\u00e9es sur les r\u00e9seaux sociaux ou en DOOH. C&rsquo;est l&rsquo;un des enseignements de cette premi\u00e8re \u00e9tude men\u00e9e par iligo sur l&rsquo;efficacit\u00e9 de la compl\u00e9mentarit\u00e9 des m\u00e9dias entre le DOOH et les r\u00e9seaux sociaux.\u00a0<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>C&rsquo;est en effet \u00e0 l&rsquo;occasion de l&rsquo;alliance entre <a href=\"https:\/\/www.meltygroup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Meltygroup<\/a>, le groupe m\u00e9dia r\u00e9f\u00e9rent aupr\u00e8s des Millenials en France et la r\u00e9gie <a href=\"https:\/\/www.phenixgroupe.com\/dooh\" target=\"_blank\" rel=\"noopener noreferrer\">PhenixDigital<\/a>, que ces deux acteurs de la communication on fait appel \u00e0 <a href=\"https:\/\/www.iligo.fr\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">iligo<\/a> pour mesurer la compl\u00e9mentarit\u00e9 des <strong>m\u00e9dias DOOH et des r\u00e9seaux sociaux<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Plus de 200 stories on \u00e9t\u00e9 diffus\u00e9es simultan\u00e9ment sur l&rsquo;ensemble des cha\u00eenes Melty (Snapchat, Facebook et Instagram), et sur le r\u00e9seau DOOH PhenixDigital de plus de 1 000 \u00e9crans.<\/p>\n<p>&nbsp;<\/p>\n<p>Cette mesure iligo a permis de <strong>mettre en lumi\u00e8re l&rsquo;efficacit\u00e9 de cette compl\u00e9mentarit\u00e9 des deux m\u00e9dias digitaux<\/strong>, <strong>notamment sur une m\u00e9morisation et des intentions plus efficaces<\/strong>. En voici quelques insights :<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"edgtf-pie-chart-holder edgtf-small_pie\">\n\t<div class=\"edgtf-percentage\" data-percent=\"53\" data-trackcolor=\"#f8f4f2\" data-barcolor=\"#fe6261\" data-linewidth=\"4\">\n\t\t<span class=\"edgtf-to-counter\" >\n\t\t\t<span class=\"edgtf-to-counter-inner\">\n\t\t\t\t53\t\t\t<\/span>\t\n\t\t<\/span>\n\t<\/div>\n\t<div class=\"edgtf-pie-chart-text\" >\n\t\t\t\t\t\n\t\t\t\t\t<p >des millennials interrog\u00e9s se souviennent avoir vu les stories et publicit\u00e9s contextualis\u00e9es sur les r\u00e9seaux sociaux ou en DOOH.<\/p>\n\t\t\t\t\t\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"edgtf-pie-chart-holder edgtf-small_pie\">\n\t<div class=\"edgtf-percentage\" data-percent=\"82\" data-trackcolor=\"#f8f4f2\" data-barcolor=\"#fe6261\" data-linewidth=\"4\">\n\t\t<span class=\"edgtf-to-counter\" >\n\t\t\t<span class=\"edgtf-to-counter-inner\">\n\t\t\t\t82\t\t\t<\/span>\t\n\t\t<\/span>\n\t<\/div>\n\t<div class=\"edgtf-pie-chart-text\" >\n\t\t\t\t\t<h6 class=\"edgtf-pie-title\" >\n\t\t\t\tdes millenials trouvent que ce format publicitaire met en valeur le produit\/la marque qui est diffus\u00e9(e).\t\t\t<\/h6>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plus de renseignements sur\u00a0la <a href=\"https:\/\/www.airofmelty.fr\/meltygroup-et-phenixdigital-mettent-en-lumiere-l-efficacite-de-leur-alliance-a676175.html\" target=\"_blank\" rel=\"noopener noreferrer\">compl\u00e9mentarit\u00e9 DOOH x R\u00e9seaux sociaux<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A l&rsquo;occasion de l&rsquo;alliance entre Meltygroup et PhenixDigital, iligo a men\u00e9e une \u00e9tude sur&#8230;<\/p>","protected":false},"author":2,"featured_media":47342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316],"tags":[2484,2452,208,2486,2490,2488,231],"class_list":["post-47336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","tag-complementarite-media","tag-dooh","tag-efficacite-publicitaire","tag-melty","tag-phenix","tag-phenixdigital","tag-reseaux-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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