{"id":47454,"date":"2019-04-18T19:08:00","date_gmt":"2019-04-18T17:08:00","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=47454"},"modified":"2019-09-01T17:04:02","modified_gmt":"2019-09-01T15:04:02","slug":"kpis-performance-killed-the-branding-star","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/kpis-performance-killed-the-branding-star\/","title":{"rendered":"KPIs : Performance Killed the branding star"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Selon Isabelle Le Roy de <a href=\"https:\/\/tracksandfacts.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"tracks&amp;facts (s\u2019ouvre dans un nouvel onglet)\">tracks&amp;facts<\/a> et Olivier Goulet d&rsquo;iligo, la question se pose de savoir si la recherche de l&rsquo;efficacit\u00e9 \u00e0 court terme dans les actions de communication n&rsquo;est pas en train de tuer la publicit\u00e9 elle-m\u00eame. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.cb-expert.fr\/2019\/04\/18\/lattention-ca-se-gagne-2\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2019\/04\/57244781_386964908564523_2319456105626861568_n-752x1024.jpg\" alt=\"\" class=\"wp-image-47460\" width=\"413\" height=\"559\"\/><\/a><figcaption> <br>Une tribune \u00ab\u00a0experts efficacit\u00e9\u00a0\u00bb \u00e0 retrouver dans le dernier num\u00e9ro CB EXPERT sp\u00e9cial Efficacit\u00e9 = Marque x Confiance, sorti \u00e0 l&rsquo;occasion de l&rsquo;\u00e9v\u00e9nement #CAMARQUE! organis\u00e9 par l&rsquo;Union des Marques. <\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Tribune sur la recherche d&rsquo;efficacit\u00e9 \u00e0 court terme&#8230;<\/p>","protected":false},"author":2,"featured_media":47456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[2493,252,307,2495],"class_list":["post-47454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-cb-expert","tag-efficacite","tag-kpis","tag-tribune"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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