{"id":47569,"date":"2019-05-02T14:59:11","date_gmt":"2019-05-02T12:59:11","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=47569"},"modified":"2026-10-21T11:56:33","modified_gmt":"2026-10-21T09:56:33","slug":"lia-et-la-data-a-lirep-forum-avec-iligo-et-tracksfacts","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/lia-et-la-data-a-lirep-forum-avec-iligo-et-tracksfacts\/","title":{"rendered":"L&rsquo;IA et la data \u00e0 l&rsquo;irep forum avec iligo et Tracks&#038;Facts."},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Suite \u00e0 leur tribune sur la <\/strong><a rel=\"noreferrer noopener\" aria-label=\"recherche de l'efficacit\u00e9 \u00e0 court terme dans les actions de communication (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.cb-expert.fr\/2019\/04\/18\/kpis-performance-killed-the-branding-star\/\" target=\"_blank\"><strong>recherche de l&rsquo;efficacit\u00e9 \u00e0 court terme dans les actions de communication<\/strong><\/a><strong>, Olivier Goulet et Isabelle Le Roy interviendront lors du prochain <\/strong><a rel=\"noreferrer noopener\" aria-label=\"irep forum (s\u2019ouvre dans un nouvel onglet)\" href=\"http:\/\/www.bestdoc.fr\/clients\/irep\/forum-mai-2019\/programme.html\" target=\"_blank\"><strong>irep forum<\/strong><\/a><strong>, le 14 mai prochain.<\/strong><br><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<table class=\"wp-block-table\"><tbody><tr><td>Mesures holistiques \u00abintegrated brand measurement\u00bb, data et planification de l\u2019exp\u00e9rience de marque, IA au service du ciblage visuel contextuel, impact du programmatique sur les ventes, optimisation via des mod\u00e8les hybrides ROI et Brand Equity, DCO ou optimisation du programmatique en temps r\u00e9el\u2026<br><br><strong>Sur la base d\u2019une <\/strong><a rel=\"noreferrer noopener\" aria-label=\"tribune (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.iligo.fr\/en\/kpis-performance-killed-the-branding-star\/\" target=\"_blank\"><strong>tribune<\/strong><\/a><strong> publi\u00e9e dans CBexpert,  les deux sp\u00e9cialistes donneront un \u00e9clairage sur ce que peut apporter ou ne pas apporter : l\u2019IA, la data, et les assistants virtuels dans les mesures d&rsquo;efficacit\u00e9 des marques.<\/strong> <br> <br> Ils seront rejoins par d&rsquo;autres intervenants qui apporteront \u00e0 leur tour leur expertise, tout au long de cette matin\u00e9e d\u00e9di\u00e9e \u00e0 l&rsquo;IA. <br><br><strong>Rendez-vous le 14 mai \u00e0 9h15 pour l&rsquo;<\/strong><a rel=\"noreferrer noopener\" aria-label=\"irep forum (s\u2019ouvre dans un nouvel onglet)\" href=\"http:\/\/www.bestdoc.fr\/clients\/irep\/forum-mai-2019\/programme.html\" target=\"_blank\"><strong>irep forum<\/strong><\/a><strong>. <\/strong><\/td><\/tr><\/tbody><\/table>","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 leur tribune sur la recherche de l&rsquo;efficacit\u00e9 \u00e0 court terme dans les actions de communication, Olivier Goulet et Isabelle Le Roy interviendront lors du prochain irep forum, le 14 mai prochain. Mesures holistiques [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[],"class_list":["post-47569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;IA et la data \u00e0 l&#039;irep forum avec iligo et Tracks&amp;Facts. | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Suite \u00e0 leur tribune sur la recherche de l&#039;efficacit\u00e9 \u00e0 court terme dans les actions de communication, Olivier Goulet et Isabelle Le Roy interviendront Suite \u00e0 leur tribune sur la recherche de l&#039;efficacit\u00e9 \u00e0 court terme dans les actions de communication, Olivier Goulet et Isabelle Le Roy interviendront lors de l&#039; irep forum ia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/lia-et-la-data-a-lirep-forum-avec-iligo-et-tracksfacts\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;IA et la data \u00e0 l&#039;irep forum avec iligo et Tracks&amp;Facts. | iligo - 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