{"id":48979,"date":"2019-11-15T10:02:59","date_gmt":"2019-11-15T09:02:59","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=48979"},"modified":"2026-10-21T11:56:30","modified_gmt":"2026-10-21T09:56:30","slug":"trophee-etudes-et-innovation-2019-iligo-toujours-la","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/trophee-etudes-et-innovation-2019-iligo-toujours-la\/","title":{"rendered":"Troph\u00e9es \u00c9tudes et Innovation 2019, iligo toujours l\u00e0 !"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p class=\"wp-block-paragraph\"><strong>Pour la 4<sup>e<\/sup> ann\u00e9e cons\u00e9cutive, iligo est prim\u00e9 aux Troph\u00e9es Etudes et Innovation Offremedia-Syntec.<\/strong> Cette ann\u00e9e pour un protocole de mesure innovante de l\u2019exp\u00e9rience de lecture d\u2019un courrier papier vs un courrier \u00e9lectronique pour le groupe LA POSTE. Cette mesure hybride plusieurs techniques emprunt\u00e9es aux neurosciences (emploi de l\u2019eye tracking et de bracelet connect\u00e9 mesurant l\u2019intensit\u00e9 \u00e9motionnelle). Elle m\u00eale \u00e9galement mesure passive et d\u00e9clarative.<\/p>\n<p>Selon Olivier Goulet, le pr\u00e9sident d\u2019iligo,<em> \u00ab\u00a0<strong>ce troph\u00e9e r\u00e9compense une approche tr\u00e8s illustrative de notre cr\u00e9do, \u00e0 savoir la compl\u00e9mentarit\u00e9 des m\u00e9thodes pour apporter la meilleure r\u00e9ponse aux probl\u00e9matiques des marques.<\/strong>\u00a0\u00bb <\/em><\/p>\n<p>Pour plus d&rsquo;informations concernant cette nouvelle \u00e9dition : <a href=\"https:\/\/www.offremedia.com\/bva-se-distingue-dans-les-trophees-etudes-innovations-2019\" target=\"_blank\" rel=\"noopener noreferrer\">Palmar\u00e8s 2019<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pour la 4e ann\u00e9e cons\u00e9cutive, iligo est prim\u00e9 aux Troph\u00e9es Etudes et Innovation Offremedia-Syntec.<\/p>","protected":false},"author":1,"featured_media":49132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,400,2888],"tags":[],"class_list":["post-48979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-iligo","category-references"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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