{"id":49330,"date":"2019-12-18T19:01:08","date_gmt":"2019-12-18T18:01:08","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=49330"},"modified":"2026-10-21T11:56:27","modified_gmt":"2026-10-21T09:56:27","slug":"iligo-mesure-limpact-des-nouveaux-ecrans-publicitaires-de-tf1-pub","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-mesure-limpact-des-nouveaux-ecrans-publicitaires-de-tf1-pub\/","title":{"rendered":"Iligo mesure l\u2019impact des nouveaux \u00e9crans publicitaires de TF1 Pub"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Pour r\u00e9pondre \u00e0 la probl\u00e9matique de saturation publicitaire souvent ressenti par les individus, les m\u00e9dias innovent et cherchent d\u2019autres voix d\u2019int\u00e9gration de la publicit\u00e9\u2026 qui rappelons-le constitue pour beaucoup d\u2019entre-eux leur principale, pour ne pas dire unique, source de financement. Nous avons d\u00e9j\u00e0 beaucoup \u00e9voqu\u00e9 l\u2019effet contexte comme un facteur d\u2019\u00e9motion et donc d\u2019int\u00e9gration.<br \/>\nMais il est \u00e9galement possible d\u2019agir sur les formats publicitaires eux-m\u00eames en les int\u00e9grant de fa\u00e7on plus \u00ab\u00a0cr\u00e9ative\u00a0\u00bb. C\u2019est le sens de la mesure que nous avons r\u00e9alis\u00e9 pour TF1 Pub sur les formats dits CREATIVE SCREENS.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plus d\u2019info par ici\u00a0: <a href=\"https:\/\/www.cbnews.fr\/etudes\/image-tf1-pub-revendique-3-points-intention-achat-avec-ses-formats-creatifs-48270\">https:\/\/www.cbnews.fr\/etudes\/image-tf1-pub-revendique-3-points-intention-achat-avec-ses-formats-creatifs-48270<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pour r\u00e9pondre \u00e0 la probl\u00e9matique de saturation publicitaire souvent ressenti par les individus, les m\u00e9dias innovent et cherchent d\u2019autres voix d\u2019int\u00e9gration de la publicit\u00e9\u2026<\/p>","protected":false},"author":1,"featured_media":49331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[],"class_list":["post-49330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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