{"id":49539,"date":"2020-01-14T13:10:26","date_gmt":"2020-01-14T12:10:26","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=49539"},"modified":"2026-10-21T11:56:27","modified_gmt":"2026-10-21T09:56:27","slug":"valeur-des-marques-valeur-des-medias-letude-value-values-recompensee-au-grand-prix-des-agences-media","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/valeur-des-marques-valeur-des-medias-letude-value-values-recompensee-au-grand-prix-des-agences-media\/","title":{"rendered":"Brand Value \/ Media Value: The Value &amp; Values study wins an award at the Grand Prix des Agences Media"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The agency <strong>Values<\/strong>, pour lequel nous r\u00e9alisons cette \u00e9tude innovante sur l\u2019apport potentiel des m\u00e9dias aux valeurs des marques, a \u00e9t\u00e9 prim\u00e9e hier soir.<\/p>\n<p>Nous sommes particuli\u00e8rement fi\u00e8re de la p\u00e9rennit\u00e9 de cet accompagnement depuis 7 ans.<\/p>\n<p>C\u2019est dans la dur\u00e9e que se construisent les initiatives les plus ambitieuses\u2026 et c\u2019est ambitieux que de vouloir promouvoir les valeurs long terme des marques \u00e0 une \u00e9poque de domination de l\u2019efficacit\u00e9 court terme\u2026<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude Value &#038; Values r\u00e9compens\u00e9e au Grand Prix des Agences Media<\/p>","protected":false},"author":1,"featured_media":49540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[],"class_list":["post-49539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valeur des Marques \/ Valeur des Medias : l\u2019\u00e9tude Value &amp; Values r\u00e9compens\u00e9e au Grand Prix des Agences Media | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9tude Value &amp; Values r\u00e9compens\u00e9e au Grand Prix des Agences Media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/valeur-des-marques-valeur-des-medias-letude-value-values-recompensee-au-grand-prix-des-agences-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valeur des Marques \/ Valeur des Medias : l\u2019\u00e9tude Value &amp; Values r\u00e9compens\u00e9e au Grand Prix des Agences Media | iligo - Research Agency\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9tude Value &amp; Values r\u00e9compens\u00e9e au Grand Prix des Agences Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/valeur-des-marques-valeur-des-medias-letude-value-values-recompensee-au-grand-prix-des-agences-media\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-14T12:10:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T09:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2020\/01\/Values_iligo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@mooverflow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@mooverflow\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/valeur-des-marques-valeur-des-medias-letude-value-values-recompensee-au-grand-prix-des-agences-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/valeur-des-marques-valeur-des-medias-letude-value-values-recompensee-au-grand-prix-des-agences-media\\\/\"},\"author\":{\"name\":\"@mooverflow\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/2a03d65dbb49ec8186b028e43875502f\"},\"headline\":\"Valeur des Marques \\\/ Valeur des Medias : l\u2019\u00e9tude Value &#038; 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