{"id":50805,"date":"2020-06-24T13:13:14","date_gmt":"2020-06-24T11:13:14","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=50805"},"modified":"2026-10-21T11:56:12","modified_gmt":"2026-10-21T09:56:12","slug":"pack-impact-online","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/pack-impact-online\/","title":{"rendered":"Impact Online Pack"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4>Le nouveau test de packaging agile par iligo et MarketingScan<\/h4>\n<p>&nbsp;<\/p>\n<p>Quelques ann\u00e9es apr\u00e8s le lancement du protocole Pack Impact destin\u00e9 \u00e0 mesurer la perception produit en situation r\u00e9elle d\u2019achat, MarketingScan et iligo poursuivent leur collaboration et ont adapt\u00e9 cette m\u00e9thodologie en ligne en lan\u00e7ant le Pack Impact Online.<\/p>\n<p>&nbsp;<\/p>\n<p>Une solution alliant les forces de MarketingScan, sp\u00e9cialis\u00e9 dans le test produit et disposant d\u2019un panel consommateurs et d\u2019iligo, sp\u00e9cialis\u00e9 dans la connaissance des comportements des individus.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019objectif de ce nouvel outil\u00a0?\u00a0 Vous aider \u00e0 identifier la piste de packaging \u00e0 privil\u00e9gier via un ciblage tr\u00e8s pr\u00e9cis gr\u00e2ce au panel Marketing Scan nous permettant d\u2019interroger uniquement des acheteurs av\u00e9r\u00e9s de la marque ou de la cat\u00e9gorie.<\/p>\n<p>&nbsp;<\/p>\n<p>Une interrogation online dans laquelle les r\u00e9pondants seront expos\u00e9s \u00e0 un v\u00e9ritable rayon de magasin dans lequel seront ins\u00e9r\u00e9s les packagings \u00e0 \u00e9valuer afin d\u2019\u00eatre au plus pr\u00e8s d\u2019une exposition r\u00e9elle en point de vente.<\/p>\n<p>&nbsp;<\/p>\n<p>Vous \u00eates int\u00e9ress\u00e9(e) par la solution Pack Impact Online ? N\u2019h\u00e9sitez pas \u00e0 nous contacter\u00a0:<\/p>\n<p>C\u00e9line Pasquier \u2013 iligo &#8211;\u00a0 <a href=\"mailto:celine.pasquier@iligo.fr\">celine.pasquier@iligo.fr<\/a><br \/>\nFabien Vital \u2013 MarketingScan &#8211; <a href=\"mailto:fabienvital@marketingscan.com\">fabienvital@marketingscan.com<\/a><\/p>\n<p><strong><a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2020\/06\/200623-Communique_de_presse-Pack_Impact_Online_FVI_FBA.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">POUR EN SAVOIR +<\/a><br \/>\n<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pack Impact Online &#8211; Le nouveau test de packaging agile par iligo et MarketingScan<\/p>","protected":false},"author":1,"featured_media":50806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201],"tags":[],"class_list":["post-50805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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